Here are some aspects of social media marketing that need managing and tracking:
* Timed posts
* Notifications
* Multinational management
* Customer support tickets
* Audience management (who likes and comments, activity ratings)
* Connections between people (if one comments/likes the other does too)
* Locating influencers (if they comment we get wider distribution)
* Our fans interacting with competing brands
* Monitoring competitor pages and users
* Sentiment
SEO or search engine optimization is the business process of driving visitors to your website via organic (i.e. "free") visits from search engines. By maximizing your position within organic search rankings, your business can gain a competitive advantage by lowering marketing spend and through new brand exposure