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As 2009 draws to a close, the Web's attention turns to the year ahead. What can we expect of the online realm in 2010? While Web innovation is unpredictable, some clear trends are becoming apparent. Expect the following 10 themes to define the Web next year:

Nun wird Yahoo, immer noch das reichweitenstärkste Portal der Welt, Facebook Connect integrieren.

Das dürfte für fast alle Webdienste gelten: Einträge im Newsfeed sind Publicity/Traffic-Gold wert.

Though 88% of execs at US non-profit organizations are currently experimenting with social media, only 51% report using it actively and 79% are uncertain about how to demonstrate its value for their organization, according to a survey conducted by Weber Shandwick and KRC Research.

There are so many issues in the social realm that this list could be endless, but I chose the 12 most important items to work on in social media in 2010. As you may know, there is no right answer in social media; each company is different, but each of these points can be adjusted for any company.

Facebook replaces personal email

Open source software starts making money (thanks to the cloud)

Mobile commerce - The promise that has never delivered, yet

Intention Web Information that provides explicit predictions of who will do what next, although it’s not happened yet.  Examples: Upcoming.org, Facebook events, Plancast. Update: Silicon Valley Insider writes about Tweetmeme, Topsy, Sency, OneRiot People can connect to each other, improving experience. Businesses can provide a more contextualized experience for customers or prospects using Social CRM Explicit intentions may not be true, the future is always uncertain. Companies can barely keep up with real time web –let alone predict the future.

While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies.

Währenddessen scheint Facebook bereits auf die aufflammende Kritik reagiert zu haben: Die umstrittene Funktion, mit der Facebook bisher drei ausgewählte Partnerseiten vorab und ohne vorherige Rückfrage beim Nutzer mit einigen personenbezogenen Profilinformationen versorgen will, ist für Anwender in einigen europäischen Ländern (u.a. in Deutschland) in den Privatsphären-Einstellungen nun als Standard deaktiviert – laut bisheriger Kommunikation von Facebook und nach Aussage von US-Anwendern sollte das Feature eigentlich automatisch aktiviert werden. Am besten wäre, ihr schaut selbst einmal nach.

Donald Norman has called it “cognitive engineering.”

Projects can be built with text, image, video, and audio, or all of the above, using our intuitive and powerful Project Editor. You can also embed from Vimeo, Flickr, YouTube, and more. Unlimited projects, unlimited uploads within a project.