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Willis Wee

8 Reasons Why Businesses Avoid Using Social Media | Penn Olson - 0 views

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    You will probably find an increasing number of businesses putting their brand presence in social media sites. Several big brands (and also small brands) are using Twitter and Facebook to build relationships with their fan base. Conversely, there are also many businesses who are (very) skeptical about this whole idea. Are you that stubborn businessman who is unwilling to try new social media tools? If you are, you will most probably agree with the points below but look out for the counter-arguments!
Christophe Deschamps

Twitter, blogs and other Web 2.0 tools revolutionize government business - 0 views

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    Cet article donne plusieurs exemples de la manière dont les outils 2.0 ont modifié le fonctionnement de certains services de l'administration US.
Christophe Deschamps

Why The Big Fuss Over Microblogs? | The View from Forrester Research | ZDNet.com - 0 views

  • I believe two factors are at play: Mobility makes us omnipresent, but short on time. Microblogging appeals to those who use mobile devices. It provides a channel that honors our thumbs and encourages us to say just a few words. And we can connect to the intranet from anywhere. For some, this is true power. The list of people I “follow” may be interesting to you. Although Web 2.0 tools present information, their use becomes increasingly more interesting when we look at the network of people who generate and care about the information. In the case of the microblog: my “follow -list” may be more interesting to you than my micro-posts.
Christophe Deschamps

How companies are benefiting from web 2.0: McKinsey Global Survey Results - 0 views

  • 69 percent of respondents report that their companies have gained measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues. Companies that made greater use of the technologies, the results show, report even greater benefits.
  • We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a “networked company,” linking themselves with customers and suppliers through the use of Web 2.0 tools. Despite the current recession, respondents overwhelmingly say that they will continue to invest in Web 2.0.
  • When we asked respondents about the business benefits their companies have gained as a result of using Web 2.0 technologies, they most often report greater ability to share ideas; improved access to knowledge experts; and reduced costs of communications, travel, and operations. Many respondents also say Web 2.0 tools have decreased the time to market for products and have had the effect of improving employee satisfaction.
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  • Respondents also say they have been able to burnish their innovation skills, perhaps because their companies and customers jointly shape and cocreate products using Web 2.0 connections.
  • The median level of gains derived from internal Web 2.0 use ranged from a 10 percent improvement in operational costs to a 30 percent increase in the speed at which employees are able to tap outside experts.
  • Web 2.0 delivers benefits by multiplying the opportunities for collaboration and by allowing knowledge to spread more effectively. These benefits can accrue through companies’ use of automatic information feeds such as RSS2 or microblogs, of which Twitter is the most popular manifestation. Although many companies use a mix of tools, the survey shows that among all respondents deriving benefits, the more heavily used technologies are blogs, wikis, and podcasts—the same tools that are popular among consumers
  • Similarly, among those capturing benefits in their dealings with suppliers and partners, the tools of choice again are blogs, social networks, and video sharing. While respondents tell us that tapping expert knowledge from outside is their top priority, few report deploying prediction markets to harvest collective insights from these external networks.
  • Comparing respondents’ industries, those at high-technology companies are most likely to report measurable benefits from Web 2.0 across the board, followed by those at companies offering business, legal, and professional services
  • These survey results indicate that a different type of company may be emerging—one that makes intensive use of interactive technologies. This networked organization is characterized both by the internal integration of Web tools among employees, as well as use of the technologies to strengthen company ties with external stakeholders—customers and business partners.
  • As such, companies reporting business benefits also report high levels of Web 2.0 integration into employee workflows. They most often deploy three or more Web tools, and usage is high throughout these organizations
  • Respondents reporting measurable benefits say their companies, on average, have Web 2.0 interactions with 35 percent of their customers. These companies forged similar Web ties to 48 percent of their suppliers, partners, and outside experts. An organizational structure that’s more porous and networked may make companies more resilient and adaptive, sharpening their ability to access knowledge and thus innovate more effectively.
  • The survey results confirm that successful adoption requires that the use of these tools be integrated into the flow of users’ work (Exhibit 5). Furthermore, encouraging continuing use requires approaches other than the traditional financial or performance incentives deployed as motivational tools.
  • They also say role modeling—active Web use by executives—has been important for encouraging adoption internally.
    • Christophe Deschamps
       
      Cf le président de Cisco
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    L'entreprise 2.0 n'est pas qu'un concept et cette étude menée sur 1700 dirigeants le prouve.
Jackie Fields

HuffingtonPost CTO to speak on Enterprise MySQL - 0 views

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    HuffingtonPost CTO to speak on Enterprise MySQL: Heavy-Traffic Management on Aug. 11 at the NYC MySQL Group http://www.meetup.com/mysqlnyc/calendar/10930810/
Elise Carbone

Twitter today, quitter tomorrow - 0 views

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    Article qui analyse la fidélité des utilisateurs. L'effet de découverte de l'outilspassé, 60% tweeters n'utilisent plus leur espace.
Christophe Deschamps

Toward a Pattern Language for Enterprise 2.0 - 0 views

  • I’ve had for some time now the vague sense that the iPhone, Twitter, Gmail, Googling, Facebook, Wikipedia, Delicious, and other runaway successes are trying to tell us something about how we want to use technology in our lives and in our work, and if we enterprise technologists listen carefully we’ll hear what that something is.
  • I started jotting down some comparisons based on what I’ve seen, read, and experienced for myself, then realized that I was identifying patterns
  • I’m dividing my 2.0 vs. 1.0 comparisons into two groups. First is a set of patterns where 2.0 is just better than 1.0
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  • Second is a set in which 2.0 is an alternative or addition to 1.0, not a replacement for it.
  • the primary goal of enterprise IT is not to delight users, but rather to increase the value of the company. But do these two outcomes have to be in conflict?
  • The biggest challenge will probably be to get corporate technologists (a group that includes IT departments, vendors, and consultants) to stop thinking like monopolists that can dictate tools to users with great confidence that, because of the lack of alternatives, they’ll get used.
  • I can think of four negative consequences of ignoring these patterns and continuing to act like a 1.0 enterprise technology monopolist.
  • enterprises will deploy technologies that are disliked and/or not used
  • employees will use ’stealth IT’ and any knowledge / information captured therein will not be retained by the enterprise
  • employees and customers will leave because of their frustration with poor enterprise technologies
  • the enterprise will be handicapped or crippled  –  less productive, innovative, collaborative, agile, ‘wise,’ foresightful, insightful, transparent, clear than it could be otherwise, or than its competitor is.
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    Excellent article d'Andrew McAfee sur ce que les technos 2.0 apportent de plus que les précédentes aux organisations.
Ray Dacteur

Yammer, le micro blogging (presque) idéal pour les rédactions - Journalistiques - 5 views

  • Gains de productivité: ils échangent non pas sur ce qui les émeut ou sur ce qui pourrait les mettre en valeur - le bruit qui brouille le signal sur Twitter - mais sur l'état d'avancement de leurs tâches respectives.
samantha armstrong

FixComputerpProblemsSite Surely Knows How to Fix Computer Problems! - 1 views

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