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Christophe Deschamps

12 Rules For Bringing 'Social' To Your Business - 0 views

socialcomputingjournal.com/viewcolumn.cfm

ib entreprise 2.0 enterprise 2.0 adoption technos 2.0

shared by Christophe Deschamps on 17 Jul 09 - Cached
  • But for most of us to really get strategic value from social business, we'll need to understand the ground rules. In other words, let's ask and answer the tough questions in making this transition: Are social business activities generally better than non-social business activities? How does having a social business help the bottom line and the long-term health of an organization? What, in the end, does "taking a business social" really mean?
  • the network (the Web or enterprise or both) is about who is on it and how involved they are.
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  • the transition to social business is about involving and engaging people far more than it is about picking a technology or building the infrastructure.
  • There is no simpler or more effective way to build the connections and your social business fabric than creating conversation.
  • But sitting back and waiting for the world to involve your business in what they do is just no longer an option. Too often, they will just go off to the communities that have already engaged them and that will be that. "Experience share" is your new measure of success, meaning the amount of time that the world interacts with you socially.
  • As I said then, "communities exist to serve the needs of their members" and themselves second if they intend to have a successful long-term relationship, as in most human relationships.
  • Social business doesn't mean we throw open the doors to everything automatically as a public process either. But we are usually so far in the other direction that a step towards this is just the right medicine right now.
  • Social analytics, however, are already here and this story is about individuals anyway. If workers aren't measured by how effective they are at creating value on the network, they will just focus on what they are measured on to get their recognition, raises, and promotions. This is a complex subject that will often have very different ground rules for different organizations.
  • Do not use social channels for traditional push communication. Classic examples: Don't use online communities for distributing press releases, product literature, PR, or spokesperson canned messages.
  • Censorship kills participation. Nothing will stop a social business in its tracks faster than inappropriate censorship.
  • But nothing will remove you from the world of social businesses faster or more effectively. Honest, open conversation is always the better choice and is truly valuable in its own right. Respond to criticism constructively and quickly.
  • If you are working closely with customers, partners, employees using social tools (as well as people are potentially want to be in one of those three groups) the more you do it, the more it will seem as if there is one cohesive community.
  • Where one gets a paycheck and what organization's name is on a business card is less important than the fact that everyone is getting more value than if they were doing things in a non-social way.
  • Everyone involved in a social relationship must get something out of it or there's no reason for it.
  • Being social for it's own sake may generate downstream value accidentally but social businesses will often have a long list of intentional reasons they are being social.
  • There are almost certainly a lot more rules for social businesses, but we're still learning them.
  • Christophe Deschamps on 17 Jul 09
     
    Un "classique" Dion Hinchcliffe
Christophe Deschamps

Intellipedia suffers midlife crisis - 0 views

gcn.com/...Intellipedia.aspx

ib renseignement Social software entreprise 2.0 enterprise 2.0

shared by Christophe Deschamps on 19 Feb 09 - Cached
  • The problem? The growth of the collective intelligence site so far largely has been fueled by early adopters and enthusiasts, according to Rasmussen. About all those who would have joined and shared their knowledge on the social networking site have already done so. If the intelligence agencies want to get further gains from the site, they need to incorporate it into their own formal decision making process, he contended. Until that happens, the social networking aspect of Intellipedia is "just a marginal revolution," he said.
  • Established in 2005, Intellipedia, now managed by the Office of the Director of National Intelligence,  has approximately 100,000 user accounts. Open to anyone with a government e-mail account, it has social bookmarking tool, a document repository, a home page for each user, and collaboration spaces.
  • For true change to occur, other agencies must use Intellipedia as their official conduit, at least for some functions, Rasmussen said. Otherwise, it is just creating additional work for contributors.
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  • Another problem is that managers may not worry that their employees would not be comfortable contributing information to a social-networking tool. Rasmussen said he talked with one executive who said employees may not want to contribute personal items to their home page.
  • " 'Are you kidding?' " Rasmussen responded. "This is work. We force people to do stuff [they don't want to do] all the time — we make people come in sober and wear clothes. In certain cases top-down may not work, but in certain cases it does."
  • Contributors need to learn to accept "an agency-neutral non-ownership" stance to their articles, he said.
  • "If you bring too many locks into an overly cautious culture, that's all you get: locks," Rasmussen said. He also mentioned that mashups remain to be too difficult for non-programmers to create, and social networks continue to be held, presumably unfairly, by higher standards than other technologies.
  • Christophe Deschamps on 19 Feb 09
     
    Intelipedia, le réseau social des agences de renseignement US mis en place en 2005, connaît quelques difficultés. Intéressant retour d'expérience sur un projet 2.0 déjà ancien.
Yan Thoinet

Cogenz - Learn More - About Cogenz - 0 views

www.cogenz.com/...product-information.aspx

bookmarking enterprise2.0

shared by Yan Thoinet on 04 Mar 08 - Cached
  • Cogenz is a hosted social bookmarking service for companies wishing to harness the collective intelligence of their employees using social software in a simple and effective way.Think del.icio.us for the enterprise and you won't go far wrong.Knowledge workers in your organization can use Cogenz to: store the online resources - internet or intranet - they use to perform their jobs share them with colleagues across functions and geographies browse, search and track collective intelligence relevant to their needs identify experts and communities of interest Unlike public social bookmarking services, this is all done through a private branded installation that you control. Next steps Watch our introduction to Cogenz and social bookmarking in the enterprise Get more information on some of the key benefits Learn how to get started with Cogenz (it's easier than you think)
Ray Dacteur

Entreprise Collaborative - Social media learning principles - 2 views

www.entreprisecollaborative.com/...s-principes-des-medias-sociaux

entreprise 2.0 entreprise2.0

shared by Ray Dacteur on 04 Feb 10 - Cached
  • My conclusion was that we develop tools to represent the complexity of learning (such as LAMS), but that the social media/web 2.0 approach t
  • My conclusion was that we develop tools to represent the complexity of learning (such as LAMS), but that the social media/web 2.0 approach
  •  <embed> is the universal acid of the web – we should build around it.
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  • Start simple and let others build on top
Christophe Deschamps

Linear is Not Always Best - 0 views

aboveandbeyondkm.com/...linear-is-not-always-best.html

ib km Social software gestion projet 2.0

shared by Christophe Deschamps on 28 May 09 - Cached
  • Users say they know what they want until they get it, and then they want something different.‘
  • I could talk with the users in their own language; go away and develop a module with real data; and create reports, monitoring screens and other processes based on a synthesis of my knowledge, the stated needs of the client and my knowledge of the technology.  The application would work in novel ways, users would find new ways of working, and modifications would be agreed upon.  Over the course of a year, a powerful application emerged that was very different from anything that either the user or I could have defined.
  • In many ways, this is a textbook description of how to implement social media tools within the enterprise.  Work iteratively with your users, create opportunities to learn from each other and from the tool using a series of “safe-fail” experiments, stay in beta for as long as it takes to reflect user reality in your tool, and don’t be afraid to step off the straight and narrow path of linear thinking.  To be clear, this is not a recommendation that you abandon all logic in your design and implementation.  Rather, it is a reminder that there can be great beauty and greater rewards in following a more circuitous route.
  • Christophe Deschamps on 28 May 09
     
    Implémenter les technologies sociales dans l'entreprise
Frank Hamm

Enterprise 2.0 SUMMIT on 10 - 12 November, 2009 - 2 views

www.e20summit.de

Enterprise2.0 E20 conference events Social-software collaboration blogging Lee-Bryant dion-hinchcliffe Mark-Masterson Frank-Schoenefeld Simon-Wardley

shared by Frank Hamm on 07 Nov 09 - Cached
  • Frank Hamm on 07 Nov 09
     
    "The Enterprise 2.0 SUMMIT is organized by Kongress Media and was first been held at CeBIT 2008. The event is about how corporations have to change to be more productive as well as innovative and competitive for their markets by the use of social software. With the presentation of European and international best-practices coupled with a gathering of the international expert's community the Enterprise 2.0 SUMMIT is helping participants in gaining new ideas and inspiration for their projects as well as learning about the real-life opportunities and challenges. The upcoming conference is held on November 11 & 12th, 2009 in Frankfurt with additional pre-conference seminars on November 10th." With Lee Bryant, Markus Bentele, Betrand Duperrin, Craig Hepburn, Dion Hinchcliffe, Oliver Marks, Mark Masterson, Frank Schönefeld, Simon Wardley, Gil Yehuda and others With best practises from * CSC * Dassault Systems * Deutsche Bundeswehr * ISO * Lago * National Suisse * Otto Group * SUN Microsystems * Westaflex
Christophe Deschamps

Enterprise 2.0 Vs Diffusion of Innovation - 3 views

ceciiil.wordpress.com/...2-0-vs-diffusion-of-innovation

ib entreprise 2.0 enterprise 2.0 management adoption technos 2.0

shared by Christophe Deschamps on 18 Feb 10 - Cached
  • Relative advantage : what value does it bring ? Compatibility : how much effort to transition to this innovation ? Complexity : how much learning is required to apply it ? Triability : How easy is it to try the innovation ? Observability : How visible are the results ?
  • None of these intangible assets (human, organizational and informational capital – i.e databases, Information systems, networks, technology infrastructure) has value that can be measured separately or independently.
  • Mc Afee still recommend to build some kind of business case with the following elements
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  • Costs and time lines
  • Expected benefits
  • Technology footprint
  • People make relative evaluations Reference point is status quo People are loss-adverse : a prospective loss of X is 3 times more painful that a gain of X is pleasurable.
  • These elements lead to the fact that we value what we have far more highly that what we could have instead. The result is what Gourville calls the 9x effect : people rate what they have 3 times more than their actual value and prospective items three times less than what they’re actually worth. A new item must therefore be at least 9 times better to justify the (perceived) effort required for the adoption.
  • As a result, McAfee quotes Gourville and recommends not to oversell the collaborative platform and make it clear that the adoption will be a long phase.
  • The objectives is to help them realize that these tools are the root cause of many of their daily work frustrations
  • So a 30 days trial might not be enough to see the full benefits of such solutions. However it can still proves how easy it is to use them.
  • A good strategy to make the results visible is to locate some teams of social networks enthusiasts (IT or HR departments might be a first good guess). And start to deploy the solution on such narrow teams.
  • In a transparency and observability purpose, it might be a good idea to monitor the knowledge workers perceived value of their tools and measure the progress. Preparing a questionnaire with a set of questions around the subject of collaboration, innovation, productivity and knowledge management could be a good starting point.
  • Christophe Deschamps on 18 Feb 10
     
    Revue du livre de McAfee par @ceciil
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