Social Software - An Enterprise Perspective - Part 2: SWOT Analysis of Blogs

Today many companies use blogs within their marketing strategy to communicate directly with their customers leaving out the typical marketing speech. This way blogs can be used as a base for a company’s social media strategy.  As weblogs are dialog- and community oriented personal publication instruments, they can be seen as a tool for identity, relation and information management. Parts of the identity are details of the author, the bloggers topic, and personal spelling style and publication rhythm. Relations are provided through the possibility of networking tools like comment functions, blogrolls and trackbacks. Information is generated by the content, links, documents, storage and classification. All together, these are components for an active and efficient information management.

Know where and how to search efficiently to find the best information for your purposes Make good decisions regarding the quality and appropriateness of your information sources, including assessing whether a resource is trustworthy and up-to-date Know who has rights to the work you use Know how to properly give others credit for their ideas Know the extent to which you can ethically remix or synthesize ideas and information in your own work