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Claude Almansi

Unleashing the Potential of Educational Technology - White House - PDF - 0 views

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    Executive Office of the President Council of Economic Advisers Unleashing the Potential of Educational Technology September 16, 2011 EXECUTIVE SUMMARY Educational technology holds the promise of substantially improving outcomes for K-12 students, but there are significant challenges in bringing new educational technology products for this population to market. It is difficult for producers of these technologies to demonstrate the effectiveness of their products to potential buyers and market fragmentation creates barriers to entry by all but the largest suppliers. The spread of broadband Internet and Common Core State Standards have improved the landscape for educational technologies, but these factors alone are likely insufficient for a "game changing" advance. Working together, stakeholders can form a plan of action to provide local school systems with easy access to good information about the effectiveness of various educational technology products and give prospective developers of these products access to customers on a scale sufficient to make it worthwhile for them to enter the market. The payoff - in the form of more effective and more widely utilized educational technologies, leading to better outcomes for students - could be enormous.
Ed Webb

What Cliff? Data and the Destruction of Public Higher Ed | Just Visiting - 2 views

  • That higher education institutions are facing a “demographic cliff” in the coming years has become conventional wisdom. But what if there is no cliff? What if we’ve instead been subjected to a narrative rooted in limited data that serves the interests of corporations and is doing real damage to our public institutions?
  • Currently, the NCES projects relatively constant numbers of high school graduates through 2030, with total graduates expected to increase in the mid-2020s, followed by a modest decline, making the projected 2029–30 number slightly greater than in 2016–17. Further, it is important to note that since the 1970s, the total number of high school graduates in the U.S. has declined several times before. More importantly for higher education, the NCES projects modest increases in higher education enrollments through 2029.
  • WICHE is an interest group with an explicit policy agenda—“focus areas”—which includes “developing and supporting innovations in technology and beyond that improve the quality of postsecondary education and reduce costs.”
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  • The purported demographic crisis is being used around the country to fundamentally remake higher education. For example, this is the main argument being advanced by Republicans in the Wisconsin Legislature seeking to radically reshape the University of Wisconsin system. This plan calls for the significant expansion of online education, regionalization of the comprehensive campuses, increased campus specialization and program consolidation and elimination, among other long-standing priorities.
  • The current context of higher education provides fertile ground for the uncritical acceptance of the demographic cliff. Higher education enrollments have declined since reaching historic highs in 2010. And decades of political decisions have made higher education tuition-driven, one state budget cycle at a time. We are vulnerable to the demographic cliff framing because of the politically imposed financial crunch in which we exist. Enrollments dictate everything we do.
  • the demographic cliff is an austerity-driven narrative that assumes that public funding will never—and should never—come back
  • Programs must be eliminated, online education must be expanded and, if necessary, even entire campuses must be closed. Higher education must be agile because tax increases are off the table, even as stock markets reach new highs and the income and wealth of the highest earners skyrockets. The interests of corporations and the wealthy will dictate public policy.
  • official population and education data—which come with no political assumptions, narrative or products for sale—show a slowly increasing population, including higher education enrollments, in the coming years.
  • demographic cliff is a manufactured crisis
  • takes advantage of a tuition-dependent higher education system to implement even greater austerity while imposing an education policy agenda that could never be adopted through normal political means
Todd Suomela

Dissent Magazine - Debt Education - 0 views

  • First, debt teaches that higher education is a consumer service. It is a pay-as-you-go transaction, like any other consumer enterprise, subject to the business franchises attached to education.
  • Second, debt teaches career choices. It teaches that it would be a poor choice to wait on tables while writing a novel or become an elementary school teacher at $24,000 or join the Peace Corps. It rules out culture industries such as publishing or theater or art galleries that pay notoriously little or nonprofits like community radio or a women’s shelter. The more rational choice is to work for a big corporation or go to law school
  • Fourth, debt teaches civic lessons. It teaches that the state’s role is to augment commerce, abetting consuming, which spurs producing; its role is not to interfere with the market, except to catalyze it. Debt teaches that the social contract is an obligation to the institutions of capital, which in turn give you all of the products on the shelves.
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  • Third, debt teaches a worldview. Following up on the way that advertising indoctrinates children into the market, as Juliet Schor shows in Born to Buy, student loans directly conscript college students. Debt teaches that the primary ordering principle of the world is the capitalist market, and that the market is natural, inevitable, and implacable. There is no realm of human life anterior to the market; ideas, knowledge, and even sex (which is a significant part of the social education of college students) simply form sub-markets. Debt teaches that democracy is a market; freedom is the ability to make choices from all the shelves. And the market is a good: it promotes better products through competition rather than aimless leisure; and it is fair because, like a casino, the rules are clear, and anyone—black, green, or white—can lay down chips.
  • Fifth, debt teaches the worth of a person. Worth is measured not according to a humanistic conception of character, cultivation of intellect and taste, or knowledge of the liberal arts, but according to one’s financial potential. Education provides value-added to the individual so serviced, in a simple equation: you are how much you can make, minus how much you owe. Debt teaches that the disparities of wealth are an issue of the individual, rather than society; debt is your free choice.
  • Last, debt teaches a specific sensibility. It inculcates what Barbara Ehrenreich calls “the fear of falling,” which she defines as the quintessential attitude of members of the professional middle class who attain their standing through educational credentials rather than wealth. It inducts students into the realm of stress, worry, and pressure, reinforced with each monthly payment for the next fifteen years.
Ed Webb

The academy's neoliberal response to COVID-19: Why faculty should be wary and... - 1 views

  • In the neoliberal economy, workers are seen as commodities and are expected to be trained and “work-ready” before they are hired. The cost and responsibility for job-training fall predominantly on individual workers rather than on employers. This is evident in the expectation that work experience should be a condition of hiring. This is true of the academic hiring process, which no longer involves hiring those who show promise in their field and can be apprenticed on the tenure track, but rather those with the means, privilege, and grit to assemble a tenurable CV on their own dime and arrive to the tenure track work-ready.
  • The assumption that faculty are pre-trained, or able to train themselves without additional time and support, underpins university directives that faculty move classes online without investing in training to support faculty in this shift. For context, at the University of Waterloo, the normal supports for developing an online course include one to two course releases, 12-18 months of preparation time, and the help of three staff members—one of whom is an online learning consultant, and each of whom supports only about two other courses. Instead, at universities across Canada, the move online under COVID-19 is not called “online teaching” but “remote teaching”, which universities seem to think absolves them of the responsibility to give faculty sufficient technological training, pedagogical consultation, and preparation time.
  • faculty are encouraged to strip away the transformative pedagogical work that has long been part of their profession and to merely administer a course or deliver course material
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  • remote teaching directives are rooted in the assumption that faculty are equally positioned to carry them out
  • The dual delivery model—in which some students in a course come to class and others work remotely using pre-recorded or other asynchronous course material—is already part of a number of university plans for the fall, even though it requires vastly more work than either in-person or remote courses alone. The failure to accommodate faculty who are not well positioned to transform their courses from in-person to remote teaching—or some combination of the two— will actively exacerbate existing inequalities, marking a step backward for equity.
  • Neoliberal democracy is characterized by competitive individualism and centres on the individual advocacy of ostensibly equal citizens through their vote with no common social or political goals. By extension, group identity and collective advocacy are delegitimized as undemocratic attempts to gain more of a say than those involved would otherwise have as individuals.
  • Portraying people as atomized individuals allows social problems to be framed as individual failures
  • faculty are increasingly encouraged to see themselves as competitors who must maintain a constant level of productivity and act as entrepreneurs to sell ideas to potential investors in the form of external funding agencies or private commercial interests. Rather than freedom of enquiry, faculty research is increasingly monitored through performance metrics. Academic governance is being replaced by corporate governance models while faculty and faculty associations are no longer being respected for the integral role they play in the governance process, but are instead considered to be a stakeholder akin to alumni associations or capital investors.
  • treats structural and pedagogical barriers as minor individual technical or administrative problems that the instructor can overcome simply by watching more Zoom webinars and practising better self-care.
  • In neoliberal thought, education is merely pursued by individuals who want to invest in skills and credentials that will increase their value in the labour market.
  • A guiding principle of neoliberal thought is that citizens should interact as formal equals, without regard for the substantive inequalities between us. This formal equality makes it difficult to articulate needs that arise from historical injustices, for instance, as marginalized groups are seen merely as stakeholders with views equally valuable to those of other stakeholders. In the neoliberal university, this notion of formal equality can be seen, among other things, in the use of standards and assessments, such as teaching evaluations, that have been shown to be biased against instructors from marginalized groups, and in the disproportionate amount of care and service work that falls to these faculty members.
  • Instead of discussing better Zoom learning techniques, we should collectively ask what teaching in the COVID-19 era would look like if universities valued education and research as essential public goods.
  • while there are still some advocates for the democratic potential of online teaching, there are strong criticisms that pedagogies rooted in well-established understandings of education as a collective, immersive, and empowering experience, through which students learn how to deliberate, collaborate, and interrogate established norms, cannot simply be transferred online
  • Humans learn through narrative, context, empathy, debate, and shared experiences. We are able to open ourselves up enough to ask difficult questions and allow ourselves to be challenged only when we are able to see the humanity in others and when our own humanity is recognized by others. This kind of active learning (as opposed to the passive reception of information) requires the trust, collectivity, and understanding of divergent experiences built through regular synchronous meetings in a shared physical space. This is hindered when classroom interaction is mediated through disembodied video images and temporally delayed chat functions.
  • When teaching is reduced to content delivery, faculty become interchangeable, which raises additional questions about academic freedom. Suggestions have already been made that the workload problem brought on by remote teaching would be mitigated if faculty simply taught existing online courses designed by others. It does not take complex modelling to imagine a new normal in which an undergraduate degree consists solely of downloading and memorizing cookie-cutter course material uploaded by people with no expertise in the area who are administering ten other courses simultaneously. 
  • when teaching is reduced to content delivery, intellectual property takes on additional importance. It is illegal to record and distribute lectures or other course material without the instructor’s permission, but universities seem reluctant to confirm that they will not have the right to use the content faculty post online. For instance, if a contract faculty member spends countless hours designing a remote course for the summer semester and then is laid off in the fall, can the university still use their recorded lectures and other material in the fall? Can the university use this recorded lecture material to continue teaching these courses if faculty are on strike (as happened in the UK in 2018)? What precedents are being set? 
  • Students’ exposure to a range of rigorous thought is also endangered, since it is much easier for students to record and distribute course content when faculty post it online. Some websites are already using the move to remote teaching as an opportunity to urge students to call out and shame faculty they deem to be “liberal” or “left” by reposting their course material. To avoid this, faculty are likely to self-censor, choosing material they feel is safer. Course material will become more generic, which will diminish the quality of students’ education.
  • In neoliberal thought, the public sphere is severely diminished, and the role of the university in the public sphere—and as a public sphere unto itself—is treated as unnecessary. The principle that enquiry and debate are public goods in and of themselves, regardless of their outcome or impact, is devalued, as is the notion that a society’s self-knowledge and self-criticism are crucial to democracy, societal improvement, and the pursuit of the good life. Expert opinion is devalued, and research is desirable only when it translates into gains for the private sector, essentially treating universities as vehicles to channel public funding into private research and development. 
  • The free and broad pursuit—and critique—of knowledge is arguably even more important in times of crisis and rapid social change.
  • Policies that advance neoliberal ideals have long been justified—and opposition to them discredited—using Margaret Thatcher’s famous line that “there is no alternative.” This notion is reproduced in universities framing their responses to COVID-19 as a fait accompli—the inevitable result of unfortunate circumstances. Yet the neoliberal assumptions that underpin these responses illustrate that choices are being made and force us to ask whether the emergency we face necessitates this exact response.
  • The notion that faculty can simply move their courses online—or teach them simultaneously online and in person—is rooted in the assumption that educating involves merely delivering information to students, which can be done just as easily online as it can be in person. There are many well-developed online courses, yet all but the most ardent enthusiasts concede that the format works better for some subjects and some students
  • Emergencies matter. Far from occasions that justify suspending our principles, the way that we handle the extra-ordinary, the unexpected, sends a message about what we truly value. While COVID-19 may seem exceptional, university responses to this crisis are hardly a departure from the neoliberal norm, and university administrations are already making plans to extend online teaching after it dissipates. We must be careful not to send the message that the neoliberal university and the worldview that underpins it are acceptable.
Vicki Davis

» The fallacy of community - Marketing Conversation - New Marketing and Socia... - 0 views

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    Jonathan Trenn writes an article on the "fallacy of community" that many of the vendors at NECC should read. Edubloggers / educators/ educational groups of people emerge because we want to. We create a community when we need to and have the passionate desire for a common purpose. However, the word community and social network was so overused at NECC this year as to become a curse word. Used by people told it was important but who may not understand it themselves. This is a great article and strikes a cord with me.
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    An articlea bout the fallacy of community.
cory plough

Fair use and transformativeness: It may shake your world - NeverEndingSearch - Blog on ... - 0 views

  • I learned on Friday night that the critical test for fairness in terms of educational use of media is transformative use. When a user of copyrighted materials adds value to, or repurposes materials for a use different from that for which it was originally intended, it will likely be considered transformative use; it will also likely be considered fair use. Fair use embraces the modifying of existing media content, placing it in new context. 
  • Here's what I think I learned on Friday about fair use:
  • According to Jaszi, Copyright law is friendlier to good teaching than many teachers now realize. Fair use is like a muscle that needs to be exercised.  People can't exercise it in a climate of fear and uncertainty.
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  • Permission is not necessary to satisfy fair use.
  • Fair use is a doctrine within copyright law that allows use of copyrighted material for educational purposes without permission from the the owners or creators. It is designed to balance rights of users with the rights of owners by encouraging widespread and flexible use of cultural products for the purposes of education and the advancement of knowledge.
  • My new understanding: I learned on Friday night that the critical test for fairness in terms of educational use of media is transformative use. When a user of copyrighted materials adds value to, or repurposes materials for a use different from that for which it was originally intended, it will likely be considered transformative use; it will also likely be considered fair use. Fair use embraces the modifying of existing media content, placing it in new context.  Examples of transformativeness might include: using campaign video in a lesson exploring media strategies or rhetoric, using music videos to explore such themes as urban violence, using commercial advertisements to explore messages relating to body image or the various different ways beer makers sell beer, remixing a popular song to create a new artistic expression.
  • Long ago, I learned that educational use of media had to pass four tests to be appropriate and fair according to U.S. Code Title 17 107: the purpose and character of the use, including whether the use is commercial or nonprofit the nature of the use the amount of the use the effect of the use on the potential market for the copyrighted work.
  • --A Conversation about Media Literacy, Copyright and Fair Use--stirred up more cognitive disonance than I've experienced in years
  • the discussion was one of several to be held around the country designed to clear up widespread confusion and to: develop a shared understanding of how copyright and fair use applies to the creative media work that our students create and our own use of copyrighted materials as educators, practitioners, advocates and curriculum developers.
  • national code of practice
  • Jaszi points to Bill Graham Archives vs.Dorling Kindersley (2006) as a clear example of how courts liberally interpret fair use even with a commercial publisher.
  • The publisher added value in its use of the posters. And such use was transformative.
  • Here's what I think I learned on Friday about fair use: The Multimedia Fair Use Guidelines describe minimum rules for fair use, but were never intended as specific rules or designed to exhaust the universe of educational practice.  They were meant as a dynamic, rather than static doctrine, supposed to expand with time, technology, changes in practice.  Arbitrary rules regarding proportion or time periods of use (for instance, 30-second or 45-day rules) have no legal status.  The fact that permission has been sought but not granted is irrelevant.  Permission is not necessary to satisfy fair use. Fair use is fair use without regard to program or platform. What is fair, because it is transformative, is fair regardless of place of use. If a student has repurposed and added value to copyrighted material, she should be able to use it beyond the classroom (on YouTube, for instance) as well as within it.  Not every student use of media is fair, but many uses are. One use not likely to be fair, is the use of a music soundtrack merely as an aesthetic addition to a student video project. Students need to somehow recreate to add value.  Is the music used simply a nice aesthetic addition or does the new use give the piece different meaning? Are students adding value, engaging the music, reflecting, somehow commenting on.the music? Not everything that is rationalized as educationally beneficial is necessarily fair use.  For instance, photocopying a text book because it is not affordable is still not fair use.
  • Copyright law is friendlier to good teaching than many teachers now realize. Fair use is like a muscle that needs to be exercised.  People can't exercise it in a climate of fear and uncertainty
Claude Almansi

Knewton tells us: Education's Internet moment is now. Courtney Boyd Myers. Aug. 17, 201... - 1 views

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    "It's clear that the world is moving faster than it ever has before. This infographic below, produced by Knewton, an adaptive technology platform based in New York City, tells us that education is a 7 trillion dollar industry, 570 times the size of the online advertising market. In a time when 30% of students in the U.S. fail out of high school, our current education system is broken, from the bottom up. But the landscape is changing. The Internet is bringing us digital content, mass distribution and personalized learning. Check it out here and click the image to enlarge."
Ed Webb

The Rise of the SuperProfessor | World Future Society - 1 views

  • Professors are also being left out of marketing decisions, personal branding campaigns, and how the intellectual capital of their life’s work get’s disseminated.
  • In addition to academic prowess, future SuperProfessors will be ranked according to attributes like influence, fame, clout, and name recognition. Future criteria for winning the FacultyRow SuperProfessor designation will likely include benchmarks for the size of social networks, industry influencer rankings, and gauges for measuring effectiveness of personal branding campaigns.
  • Currently we are seeing a tremendous duplication of effort. Entry-level courses such as psychology 101, economics 101, and accounting 101 are being taught simultaneously by thousands of professors around the globe. Once a high profile SuperProfessor and brand name University produces one of these courses, what’s the value of a mid-tier school and little-known teacher also creating the same course? As Ball Corporation executive, Drew Crouch puts it, “Education is definitely moving from a history of scarcity to a future of abundance. Just like Gutenberg freed the written word, the Internet has freed information.”
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    This seems stuck in the notion of the 'course' as a transferrable, replicable unit of education, without acknowledging all kinds of educational interactions that happen around courses, in one-on-one conversation etc. If a course is a knowledge dump, then it can be replaced with recorded equivalents, it seems to me. But if it is an interactive experience, a conversation among learners with the instructor as lead/expert learner, then reproducing it on a mass scale simply won't work.
Dave Truss

Seth's Blog: The coming melt-down in higher education (as seen by a marketer) - 4 views

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    For 400 years, higher education in the US has been on a roll... the amount of time and money and prestige in the college world has been climbing. I'm afraid that's about to crash and burn. Here's how I'm looking at it.
Ben Rimes

The current state of Mac use in higher education - 5 views

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    TUAW blog post about the resurgence of Apple in the high education market. Information gathered from surveys at large institutions (10,000+ students).
Ted Sakshaug

Educational Games, Worksheets & Homework Help for Kids, Parents and Teachers | Game Cla... - 1 views

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    Game Classroom is an educational games website catering to the K-6 market. Game Classroom offers mathematics games and language arts games. Games can be found by selecting a grade level and then a subject area. Both the mathematics and language arts categories are subdivided into specific focus areas. Some of the games are unique to Game Classroom and some are games that are used on other sites.
Vicki Davis

The Complete Guide to Outreach: 52 Curated Resources - Linkarati : Linkarati - 5 views

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    If you want to create a marketing campaign of some kind, this is a great list for your marketing department.
Ed Webb

Why hard work and specialising early is not a recipe for success - The Correspondent - 0 views

  • dispelling nonsense is much harder than spreading nonsense.
  • a worldwide cult of the head start – a fetish for precociousness. The intuitive opinion that dedicated, focused specialists are superior to doubting, daydreaming Jacks-of-all-trades is winning
  • astonishing sacrifices made in the quest for efficiency, specialisation and excellence
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  • Most things that people want to learn do not resemble language, golf or chess, but rather a game in which the generalist has an advantage. A hostile learning environment
  • Seemingly inefficient things are productive: expanding your horizons, giving yourself time, switching professions. 
  • early specialisation is a good idea if you want to become successful in certain fields, sports or professions. In fact, in some cases, it’s the only option. Take chess, for example: if you don’t start early, you won’t stand a chance at glory.
  • learning chess is not a good model for learning other things. Epstein explains this using the work of psychologist Robin Hogarth, who makes the distinction between friendly (kind) and unfriendly or hostile (wicked) learning environments.
  • In a friendly learning environment, such as chess, the rules are clear, the information is complete (all pieces are visible on the board), and you can (ultimately) determine the quality of every move. In other words, the feedback loop
  • friendly learning environments are the exception. The world is not as clear-cut as golf or chess. So early specialisation is often a bad idea. 
  • In hostile learning environments without repetitive patterns, mastery is much harder to achieve. The feedback loop is insidious. Unlike chess, experience does not necessarily make you better. You may stick with the wrong approach because you’re convinced it’s the right one. 
  • The better a teacher scored on their own subject (i.e., the higher the grades their students got in that subject), the more mediocre students’ scores were across the complete programme (all modules). The explanation? Those teachers gave their students rigidly defined education, purely focused on passing exams. The students passed their tests with high marks – and rated their teachers highly in surveys – but would fail later on. 
  • In learning environments without repetitive patterns, where cause and effect are not always clear, early specialisation and spending countless hours does not guarantee success. Quite the opposite, Epstein argues. Generalists have the advantage: they have a wider range of experiences and a greater ability to associate and improvise. (The world has more in common with jazz than classical music, Epstein explains in a chapter on music.)
  • Many modern professions aren’t so much about applying specific solutions than they are about recognising the nature of a problem, and only then coming up with an approach. That becomes possible when you learn to see analogies with other fields, according to psychologist Dedre Gentner, who has made this subject her life’s work.
  • Another advantage generalists and late specialists have is more concrete: you are more likely to pick a suitable study, sport or profession if you first orient yourself broadly before you make a choice.
  • Greater enjoyment of the game is one of the benefits associated with late specialisation, along with fewer injuries and more creativity.
  • which child, teenager or person in their 20s knows what they will be doing for the rest of their lives?
  • Persevering along a chosen path can also lead to other problems: frustrations about failure. If practice makes perfect, why am I not a genius? In a critical review,
  • The tricky thing about generalist long-term thinking versus specialist short-term thinking is that the latter produces faster and more visible results.
  • specialising in short-term success gets in the way of long-term success. This also applies to education.
  • (Another example: the on-going worry about whether or not students’ degree choices are "labour market relevant".)
  • Teachers who taught more broadly – who did not teach students readymade "prescribed lessons” but instilled "principles" – were not rated as highly in their own subject, but had the most sustainable effect on learning. However, this was not reflected in the results. These teachers were awarded – logically but tragically – lower ratings by their students.
  • the 10,000 hour gang has considerable power with their message "quitters never win, winners never quit".Epstein’s more wholesome message seems weak and boring in comparison. Some things are simply not meant for everyone, doubt is understandable and even meaningful, you can give up and change your choice of work, sports or hobby, and an early lead can actually be a structural disadvantage. 
  • "Don’t feel behind." Don’t worry if others seem to be moving faster, harder or better. Winners often quit.
Vicki Davis

Online chat widget |RumbleTalk group chat room platform for websites - 5 views

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    Rumbletalk bills itself as a "boutique" backchannel chat tool for live events, Facebook events. etc. They are marketing themselves for integration into Facebook pages and events but it can be put in other places. Lots of backchannel capabilities are emerging as many educators and event planners see the value of providing, managing and leading in the backchannel chats that WILL and DO occur whether you wish they did or not. 
Vicki Davis

Around the Corner-MGuhlin.org: Break a Few Eggs - Stepping Away from Google - 1 views

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    Miguel Guhlin is doing what many of us are doing after the last straw - Google pulling GoogleReader. He's documenting how he's going to pull his dependence upon Google. For me, my biggest decision caused by Google is that I'll be moving to Wordpress over the summer. I do think Google Sites is next although I've received several heated emails that this isn't accurate - if you look at the market share of google sites, it is far less than that of Google reader. Yes, it is something educators depend upon but you get what you pay for. I think Google would be better served to have a freemium model -- if advertising doesn't pay for it, we'll let you keep the service if you pay. I don't know how I"d move from gmail. I just don't but if I had to, I guess I could. I don't think gmail is going anywhere, but I do have my personal email boxes going into that inbox. I agree wikispaces is far superior to Google sites. It started quite a few years a go with Google Lively and it has just continued every year. Thank you Miguel for your transparency. I hope Google is listening, many of us are still HOT about Google reader going away.As great as Feedly is, it doesn't have Diigo or ifttt.com integration yet which is a problem.
Vicki Davis

Computer Science Teacher - Thoughts and Information from Alfred Thompson : Playing Vide... - 4 views

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    Share this with your students who love video games. I love how Alfred shares his thoughts on the transition from gamer to game designer. This is a huge market especially as education moves to gaming platforms as well.
Vicki Davis

McGraw Hill Launches First Digital-Only Textbook for K-12 at Iste - 5 views

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    McGraw-Hill launched its first all-digital, cloud-based textbook for the K-12 market on Monday at the International Society for Technology in Education (ISTE) conference. This is called CINCH and is a "cloud based curriculum" for K-12 math and 7-12 science. It makes everything available through a browser. Citation: RT @TradRobinson - Publishers Launch First Digital-Only Textbook for K-12 http://t.co/C1Ny9ck via @mashabletech @mashable #ISTE11
Mrs. Duarte

Can a Facebook page replace the need for a website? - 23 views

  • One thing is for certain: Custom Facebook page landing tabs have a huge impact on encouraging users to convert into followers.
    • Vicki Davis
       
      If schools and nonprofits wish to make money they should also have initiatives on Facebooks.
    • Reba Gordon Matthews
       
      Our family has a non-profit organization and it is wonderful to learn about this Facebook initiative.
  • Guy Kawasaki’s post on how he chose a Facebook page
    • shawnsieg
       
      Guy is a great resource!!
    • Vicki Davis
       
      Yes he is and the alltop education is very useful to give people that don't want to use an RSS reader.
    • Vicki Davis
       
      Demonstrating to educators the power of annotated web.
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  • Vitaminwater
    • shawnsieg
       
      following Vitaminwater on FaceBook :) -shawnsieg
  • A targeted subsection of another site: If you need to brand and market a subset of your organization and the gap between the markets or messages is too diverse, a Facebook page might offer you a home on the web without the need to develop another site. That said, WordPress can be an easy way to get a strong site up and running – we’d recommend giving it a good look before ruling out another site.
    • Mrs. Duarte
       
      Testing a sticky note...
anonymous

Great way to make a marketing career - 1 views

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    The future of higher education has been changed through online learning. Your career path can be changed by marketing degree from a best UK University.
Vicki Davis

HP reenters smartphone market with two huge handsets - Tech News | The Star Online - 4 views

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    Phablet is the new term - a portmanteau of phone and tablet - these larger devices really look more like the devices held by star trek officers. ;-) HP is back in because I guess they realize the future is in the palm of users hands. Increasingly our handheld device is becoming our major device and finding just the right size is the holy grail of manufacturers who are fighting for market share.
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