Language Line Plans a Roll-Up as Translation Demand Soars | Bloomberg - 0 views
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Monique T on 22 Oct 11Due to the increase in different nationalities in the population of the US, there has been a huge increase in demand for translation services, especially in the medical field. Because of this non-price determinant of demand changing, the demand curve for translating services shifted to the right. As the curve shifted to the right, this means that the equilibrium price and quantity both increased. Since a market always moves toward equilibrium, in this case it meant supply had to increase as well. It is for these reasons that the company discussed in this article is looking to expand its services and acquire new companies - so the market will be back at equilibrium and the demand for translating services is met by the same supply.