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In India, silver is in high demand during the festive season of Diwali. This article discusses how in the case, the demand for silver is relatively inelastic, because the demand has stayed relatively the same while the price has increased around 30%. Since silver in sweets is a tradition, most people will continue to purchase edible silver leafs for Diwali even when the price increases, and so the demand for silver leafs is inelastic at this time of year, but when the festival is over, the demand will once again go down and become more elastic.

"The study looked at 'demand elasticities' in Australia for 15 food categories and is the most comprehensive ever done in the field. The degree to which a product's demand or supply reacts to a change in price is known as its 'elasticity'" This article highlights that out of 15 food groups studied, milk, bread, fresh fruit and fresh vegetables all have an inelastic demand. This is the opposite as to what i personally would have predicted, because with varying prices and what i assumed was a varying demand for fruits and vegetables, i thought that this could be an elastic demand. Some of the products with an elastic PED are All meat types, rice, margarine and preserved vegetables. This is interesting as it seems as though consumers would rather pay more to have food that can spoil, compared to food which can be stored or freezed.