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Canada is one of the world's largest beef producers, with its 60,000 ranches and feedlots contributing CAD $33 billion (US$26.2 billion) to the country's economy. But that is not stopping the federal government in Ottawa from issuing new dietary guidelines in an effort to promote healthy eating. Gone are the recommendations to eat a certain amount from various "food groups." Also eliminated, period, is any suggestion to consume dairy products. "Regular intake of water," is what a summary of the eating guidelines advise Canadians.

H&M is running a series of print ads in British newspapers to promote its "Conscious" line of eco-friendly clothing, and to tout a clothing-collection service that rewards shoppers with a £5 discount voucher for each bag of used clothes they drop off at a branch of H&M. "We want to inspire people to make a difference and engage with our customers to do things that are more sustainable," says Linda Maggs, H&M's sustainability manager.

Adidas collaborated with Stella McCartney to launch an apparel and footwear line that aims to promote the importance of environmentally friendly fashion. The apparel and footwear line incorporates fabrics such as recycled polyester, organic cotton, and recycled ocean plastic.

This 60-second video is intended to amp up fans for Super Bowl 50 "the Bay Area way." In promotion of the "Play Your Part" campaign, the ad encourages fans to take public transit to the big game, bring their own water bottle, conserve energy, reduce waste, and otherwise contribute to a socially- and environmentally-responsible event. The campaign is part of the San Francisco Bay Area Super Bowl 50 Host Committee's larger efforts to make this year's Super Bowl "Net Positive."

Ecolab announced that its manufacturing plant in Taicang, China became the first site in the world to be independently certified under the Alliance for Water Stewardship's (AWS) global standard for water stewardship. The AWS Standard was developed to promote sustainable freshwater use and to evaluate water stewardship practices.

In the spirit of preservation at the heart of the National Park Service, Yellowstone National Park is setting an example and promoting sustainable building practices. The park's Living Building Challenge and LEEDv4 Platinum-certified project focus on transparency in choosing building products with labels that gauge a product's environmental and material impacts.

The UN Framework Convention on Climate Change (UNFCCC) launched 'We're Accelerating Climate Action,' a global campaign to raise awareness of the steps being taken worldwide by companies, cities, and investors to curb GHG emissions. The UNFCCC launched this campaign to promote the actions of the more than 11,000 companies, cities, and investors that have submitted their GHG reduction initiatives on the NAZCA online portal

The UN released a report finding that a transformational change in global aviation's efforts to promote economic growth and combat climate change could deliver industry savings up to $70 trillion by 2050. Nancy Young, vice president of Airlines for America, said biofuels can help reduce carbon emissions over time by the commercial airline industry.

n what has been hailed as a far-reaching victory for global shark conservation, Air China has become the first airline in mainland China to ban shark fin cargo on its flights. The airline, which is headquartered in Beijing, announced the ban on Friday. "We were one of the first airlines in China to raise the awareness of the unsustainability of the global shark trade," says a message on the carrier's website. "We understand the community's desire to promote responsible and sustainable marine sourcing practices, and this remains important to Air China Cargo's overall sustainable development goals."

Serious labour rights violations have taken place at Brazilian farms linked to some of the largest international coffee certification systems, including Rainforest Alliance and UTZ, according to an investigation by Repórter Brasil. Brazil is the largest coffee producer in the world, with about one-third of all coffee consumed planted in the country. These violations include workers' pay packets being falsely docked resulting in some receiving less than half Brazil's minimum wage, and workers being hired informally and without mandatory medical tests. One farm even promoted its output with a Fairtrade certificate it was not entitled to use.

Most companies that use cotton aren't doing enough to promote sustainability in their supply chains, according to a Rank a Brand report, with 29 of 37 major cotton-users getting a failing grade. Only about one-fifth of sustainably produced cotton is sold as such, while lack of demand leads the rest to be marketed as regular cotton.

Cosmetics brand Garnier launched an awareness campaign in the U.S. to promote the importance of properly recycling beauty product packaging in bathrooms, in partnership with DoSomething.org. The initiative aims to divert 10 million beauty products from the landfill by the end of 2017.

The beef industry is seeking to spread the word about its sustainability efforts, especially to young, eco-conscious diners, experts say. "Our long-term sustainability is predicated on transparency and providing consumers with the information they need to make the decision to purchase beef," says Tom McDonald of JBS Five Rivers Cattle Feeding

Sustainable packaging and design is helping beverage brands promote themselves as eco-friendly without appearing less luxurious, write Fiona Bennie and Barbra Wright. Recyclable packaging can help, but it's only a first step. "[I]f we consider packaging in isolation from the rest of the system we will only ever manage to create minimal impact both financially and sustainably," they write.

Mondelez International, Mars, Nestlé, and 12 other companies launched the Paper Cup and Recycling Group, which will promote paper cup recovery and recycling opportunities.

Apple is working with the World Wildlife Fund to preserve as much as 1 million acres of Chinese forests and will also promote clean energy and sustainable manufacturing practices in China and elsewhere. "Apple is in a unique position to take the initiative toward this ambitious goal. It is a responsibility we accept," CEO Tim Cook said. 

Conscious Commerce, founded by actress Olivia Wilde, partnered with H&M to launch a Conscious Exclusive shop in New York City's Times Square, which houses clothing made from sustainable materials

Genetically modified crops are making it easier for farmers to embrace low-till agricultural strategies, proponents say. The precise impact of GM crops is hard to quantify, however, with some analyses suggesting that farmers in the U.S. aren't changing their tilling habits

The USGBC-NCC is teaming up with building companies, tech giants such as Adobe and Google, and healthcare providers to promote green building as a health issue

The goal of the U.S. Wildlife Trafficking Alliance is to raise awareness about wildlife trafficking and reduce Americans' demand for products that promote poaching. The Alliance also aims to give companies the tools they need to make sure they're not selling, shipping, or otherwise enabling the sales of illegal wildlife-related products.