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Today, in São Paulo, a group representing the global beef industry is taking a big step forward in the quest for sustainable beef. The Global Roundtable for Sustainable Beef is formally approving the "principles and criteria" that will drive sustainable beef standards around the world.

The beef industry is seeking to spread the word about its sustainability efforts, especially to young, eco-conscious diners, experts say. "Our long-term sustainability is predicated on transparency and providing consumers with the information they need to make the decision to purchase beef," says Tom McDonald of JBS Five Rivers Cattle Feeding

McDonald's purchases 2.5% of all the beef produced in the European Union alone-is a key player in the launch of two sustainable beef pilot programs in the U.S. One will attempt to measure beef sustainability through the entire supply chain in a research initiative conducted by the Noble Foundation. The other is a $4.5 million matching grant program run by a group of researchers to test grazing practices that can lead to a negative carbon impact.

The Sustainable Agriculture Initiative (SAI) Platform, whose members include McDonald's Europe and Unilever, has launched its Principles for Sustainable Beef Farming, intended to help the beef industry produce beef sustainably.

The Sustainable Agriculture Initiative (SAI) Platform, a group helping food and drink companies to achieve sustainable production and sourcing of agricultural raw materials whose members include McDonald's Europe and Unilever, has announced the development of its Principles for Sustainable Beef Farming, what it is calling the most complete guidelines developed for beef production to date.

The Global Roundtable for Sustainable Beef (GRSB) has announced that its membership has overwhelmingly approved global Principles and Criteria for defining sustainable beef and beef production practices. More than 96 percent of the GRSB General Assembly members voted in favor of the definition, principles and criteria. Every one of the five constituencies - producer, commerce, processing, retail and roundtables - voted to approve the definition.

Today, McDonald's announces that it will begin purchasing verified sustainable beef in 2016, the first step on a quest to purchase sustainable beef for all of its burgers worldwide.

Cargill, McDonald's, Tyson Foods, and Walmart are among 42 founding members of the new U.S. Roundtable for Sustainable Beef-a multi-stakeholder initiative to advance sustainable practices in the global beef value chain.

Unilever goal aims at ending illegal deforestation. Unilever and other companies "made a commitment not to sell anything anymore from illegal deforestation by the year 2020 -- soy, paper, pulp, beef, palm oil.

Tech solutions to make the beef industry more sustainable.

As one of the country's largest Canadian beef purchasers, McDonald's Canada, through the Pilot tracked the journey of nearly 9,000 head of Canadian cattle, or the equivalent of 2.4 million patties. The cattle spent their entire lives, from 'birth to burger', raised on or handled by verified sustainable operations.

Sustainable Agriculture Initiative publishes new guidelines designed to help cut the environmental impact of beef production

WENDY'S PLANS TO USE MORE SUSTAINABLY SOURCED BEEF

Panera Bread and Chipotle led the fast-food pack by earning A's on the new annual report card from a coalition of public interest groups that annually ranks corporate efforts to remove antibiotics from their poultry, beef and pork supplies. Twelve of the other 25 listed companies also made progress eliminating the drugs, but the report says they need to catch up with the A-listers and pay as much attention to beef and pork as to poultry.

Canada is one of the world's largest beef producers, with its 60,000 ranches and feedlots contributing CAD $33 billion (US$26.2 billion) to the country's economy. But that is not stopping the federal government in Ottawa from issuing new dietary guidelines in an effort to promote healthy eating. Gone are the recommendations to eat a certain amount from various "food groups." Also eliminated, period, is any suggestion to consume dairy products. "Regular intake of water," is what a summary of the eating guidelines advise Canadians.

McDonald's launched its first Corporate Social Responsibility and Sustainability framework alongside a new sustainability report. The framework sets new goals of purchasing beef from sustainable-certified sources by 2016, procuring 100% of fiber-based packaging from certified or recycled sources, and increasing energy efficiency 20% in company-owned restaurants in 7 markets

McDonald's is offering 100% organic beef hamburgers sourced from organic farms for a limited time in Germany. The company's new offering will be available from Oct. 1 to Nov. 18.

Some amateur ranchers use free-ranging cattle as part of land management, and they are finding they can make money by selling grass-fed beef. TomKat Ranch aims to emulate the migratory patterns followed by wild herd animals, allowing land time to recover between grazings. "Ranches can be working landscapes if people understand how animals and land work together," says Wendy Millet, a ranch director who once worked at the Nature Conservancy.

Colgate-Palmolive issued a new Policy on No Deforestation, which commits the company to sustainably sourcing pulp, paper, palm oil, soy, and beef tallow. The company also pledged to achieve full traceability of its palm oil supply chain by 2015 under the policy.