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Sporting brands, venues and franchises are increasingly making sustainability part of their mission, saying they're uniquely well-placed to change people's views and behavior. "Nothing is as influential as sports in changing people's mindset. It reaches billions of people," said Allen Hershkowitz, president of the Green Sports Alliance. 

Sports organizations are increasingly rallying together to promote environmental causes, reduce their climate impacts and try to persuade their fans to go green. "There is a global recognition now of the power of sports to advance environmental messaging," said Green Sports Alliance director Allen Hershkowitz.

Adidas launched its "Sports Infinity" research project, which aims to combine components from old sporting goods with excess materials from other industries to create new products. The goal of the research project is to provide soccer players with adhesive-free, recyclable, and zero-waste sporting goods.

The global reach of sports is something sustainability advocates can only dream of - and it could help environmental engagement move from exception to societal norm.

While the focus of the NFL world this week-and thus our coverage-has been in San Francisco, with an estimated 1,000,000 people visiting Super Bowl City in the Embarcadero and Moscone Center for NFL Experience, today, finally, the whole show moves down the interstate to Santa Clara and Levi's (LEED Gold) Stadium, where the Panthers will take on the Broncos. Most of today's Green-Sports coverage is Levi's Stadium-based as well:

the creator of the sports-nutrition snacks began executing his commitment to organic agriculture and a sustainable supply chain. One of Erickson's first moves was to hire Elysa Hammond, a former classmate with whom he worked on issues involving hunger, agriculture and the environment during their college days. As the vision of sustainable food production came into focus, Hammond assumed the title of director of environmental sustainability.In May, 24 years after Clif bars, gels, trail mixes and other products first appeared, the company had a palette with which to paint a picture of sustainable manufacturing. The central design principle was biophilia - literally love of life, the concept of humanity's connection with nature and love of other living organisms.

*Saved 50 million liters of water in 2013 through the use of DryDye fabric. *Introduced heel inserts for shoes that will divert 1,500 metric tons of polystyrene waste from landfills. *Incorporated sustainable components into 100% of Sport Performance footwear created for 2013. *Obtained over 23% of cotton from Better Cotton-certified sources.

Scientists have developed a technique that could pull the mounting carbon dioxide in our atmosphere and transform it into carbon nanofibers, resulting in raw materials for use in anything from sports gear to commercial airliners.

Developers in Japan built too many golf courses during a recent real estate boom, and now some of the under-used facilities are being converted into solar farms, with hundreds of thousands of solar panels lining former fairways and putting greens. Similar strategies are being considered in the U.S. as interest in the sport wanes

This 60-second video is intended to amp up fans for Super Bowl 50 "the Bay Area way." In promotion of the "Play Your Part" campaign, the ad encourages fans to take public transit to the big game, bring their own water bottle, conserve energy, reduce waste, and otherwise contribute to a socially- and environmentally-responsible event. The campaign is part of the San Francisco Bay Area Super Bowl 50 Host Committee's larger efforts to make this year's Super Bowl "Net Positive."