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For decades, the slaughter of sharks - sought after for their fins and meat - has been staggering. But bans on finning and new attitudes in Asia toward eating shark fin soup are leading to optimism about the future for these iconic ocean predators

Hilton Worldwide will cease serving shark fin and stop accepting new orders for shark fin dishes by April 1, 2014. The ban covers all restaurants and facilities operated by its 96 owned and managed properties across Asia Pacific.

n what has been hailed as a far-reaching victory for global shark conservation, Air China has become the first airline in mainland China to ban shark fin cargo on its flights. The airline, which is headquartered in Beijing, announced the ban on Friday. "We were one of the first airlines in China to raise the awareness of the unsustainability of the global shark trade," says a message on the carrier's website. "We understand the community's desire to promote responsible and sustainable marine sourcing practices, and this remains important to Air China Cargo's overall sustainable development goals."