Cotton 2040 Coalition Makes Case for Taking Sustainable Cotton Mainstream | Sustainable... - 0 views
-
Adriana Trujillo on 25 May 17Shifting cotton production to a more sustainable model presents a number of opportunities across the value chain, yet only 13% of cotton is grown in a sustainable manner, with only 20% of that actually being sourced by companies for their products. Leading international retailers, cotton standards, industry initiatives and stakeholders are banding together to form Cotton 2040, an initiative that seeks to make sustainable cotton a mainstream commodity rather than a niche market.