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A coalition of companies with skin in the game - food and beverage giants General Mills, Driscoll's and Coca-Cola North America, Gap Inc., Symantec and home builder KB Home - are coming together to launch a new campaign urging companies to enact more aggressive measures to maximize California's local and state water resources.

This 60-second video is intended to amp up fans for Super Bowl 50 "the Bay Area way." In promotion of the "Play Your Part" campaign, the ad encourages fans to take public transit to the big game, bring their own water bottle, conserve energy, reduce waste, and otherwise contribute to a socially- and environmentally-responsible event. The campaign is part of the San Francisco Bay Area Super Bowl 50 Host Committee's larger efforts to make this year's Super Bowl "Net Positive."

The world's largest canned tuna company, Thai Union Group (TU), has been connected to forced labor, human rights abuses, and environmental devastation. This week, Greenpeace launched a global campaign demanding that TU take urgent and far-reaching steps to clean up its act. To press the issue, Greenpeace's #JustTuna campaign asks consumers to sign a petition to tell brands that they will not buy unsustainable or unjust tuna.

The British retailer Tesco announced a commitment to immediately start removing hazardous chemicals from the supply chain of its F&F clothing and footwear label. Tesco recently signed onto the Greenpeace Detox Campaign, agreeing to eliminate chemicals such as phthalates, heavy metals, and chlorinated solvents by 2020. The retailer joins 80 other brands and suppliers that have agreed to the campaign since it began in 2011.

Google has partnered with The Common Ground Alliance - a group of the world's largest advertisers - to launch the Common Future Project, a global YouTube-based campaign that aims to engage "Generation Z" (aged 15 to 24) around the Sustainable Development Goals. Google will provide a grant to support and amplify the campaign.

With 2020 fast approaching, former United Nations Climate Change Chief Christiana Figueres has called on the global community to take action to reduce greenhouse gas emissions in an effort to mitigate the worst impacts of climate change. Joined by a group of leading climate and business experts, Figueres has launched a campaign highlighting why 2020 is a critical turning point and how it can be achieved. The campaign draws on findings from the report 2020: The Climate Turning Point, which features the most up-to-date scientific basis for urgent action to reduce emissions, as well as a roadmap of action to 2020.

Unprecedented momentum is being delivered by over 600 companies committed to bold climate action, through the We Mean Business coalition's Take Action campaign. The campaign brings together strategic climate commitments, facilitated by the We Mean Business coalition partners, which are collectively helping these companies tackle some 2.31 gigatons of Scope 1+2 emissions - equivalent to the total annual emissions of Russia. These initiatives are also helping companies to harness climate action as a driver of innovation, competitiveness, risk management and growth.

Seattle - Today, Stand.earth, the environmental advocacy group leading the campaign to persuade Starbucks to make a recyclable paper cup, released a satirical video by Erika Share, former Senior Editor at The Onion and Anthony Easton, former managing editor of ClickHole.

H&M, one of the most eco-conscious fashion stores out there, has been battling against just that since 2013, and is hoping to enlist the help if its customers with a powerful new video. Entitled Bring it on, a short film shows what happens to the garments you recycle, from being turned into new fabrics for new clothes to being used as cleaning clothes. In doing this, it hopes to collect 25,000 tonnes of unwanted clothes per year by 2020. 

H&M's "Bring It On" campaign encourages customers to recycle unwanted clothing at local stores, with Londoners getting a gift voucher worth about $6.25 in exchange. The company aims to collect more than 27,500 tons of used clothing and donate the funds from the garments toward textile recycling and human rights organizations.

The League of Conservation Voters is spending $1 million on a TV ad campaign in support of five lawmakers with strong track records on clean-energy issues. The lawmakers, all Democrats, deserve recognition for their efforts, the group says.

H&M is running a series of print ads in British newspapers to promote its "Conscious" line of eco-friendly clothing, and to tout a clothing-collection service that rewards shoppers with a £5 discount voucher for each bag of used clothes they drop off at a branch of H&M. "We want to inspire people to make a difference and engage with our customers to do things that are more sustainable," says Linda Maggs, H&M's sustainability manager.

At the World Travel & Tourism Council 2015 Global Summit in Madrid this week, the NGO Sustainable Travel International unveiled an industry-wide campaign entitled "10 Million Better," to monitor and scale up social and environmental benefits from travel and tourism

Forests and consumer campaign groups have called on the global coffee chain to step up its sustainability commitment and ensure its baked products do not use palm oil grown from destroyed forests and tiger habitats.

Today, Rainforest Action Network released a new progress report ranking the relative strength of palm oil commitments made since the launch of its Snack Food 20 campaign two years ago. The 2015 progress report shines a spotlight on the laggards in the Snack Food 20 and outlines the actions that these companies - as well as the frontrunners who are pushing ahead on their commitments - can and must take to rapidly cut Conflict Palm Oil from our food system.

a campaign called Behind the Brands, led by Oxfam International, an advocacy organization dedicated to fighting poverty, is trying to make the inner workings of the 10 biggest food companies in the world more visible. Oxfam's goal is to nudge them by scoring them on a scale of 1 to 10 on a whole host of fronts, from worker rights to climate change.

The environmental activist group SumOfUs has stolen some of the thunder from PepsiCo's crowdsourced "Crash the Super Bowl" campaign by launching a parody Doritos ad criticizing PepsiCo's palm-oil policies. PepsiCo said the ad, which racked up almost a million views on YouTube, was "focused on fiction rather than facts."

Bad news: You might be a water hog. Americans use more water per person than anyone else in the world - 27 billion gallons every day. Unfortunately, it is the river systems, lakes and wetlands and the wildlife of those habitats that suffer the most as a result of reckless water consumption. A new campaign by the Center for Biological Diversity and supported by Levi Strauss & Co., "Don't Be a Drip," is trying to call attention to the issue and help people learn how to save water for wildlife.

Millions of trees are disappearing every year into the clothing on our backs. They're being felled to manufacture dissolving pulp, a key ingredient for fabrics such as rayon/viscose, modal and lyocell. Even worse, much of that pulp is wasted. That revelation was the impetus behind an apparel industry campaign created both to raise awareness of this issue and to nip it in the bud. More than two dozen fashion and apparel companies - including retailers and producers - are involved with the "Fashion Loved by Forest" initiative. They include Eileen Fisher, H&M, Levi Strauss, Lululemon Athletica, Marks & Spencer, Patagonia and Prana.

JPMorgan Chase is the target of a new environmental push demanding the bank end funding for tar sands drilling, HuffPost has learned. In a new campaign set to be announced Tuesday, the San Francisco-based Rainforest Action Network criticizes the country's largest bank by assets for providing over $3.1 billion to tar sands producers between 2014 and 2016 alone.

Samsung IT says its subsidiary will not pursue any business with the Korean-Indonesian conglomerate Korindo, a company linked to rainforest destruction practices. A petition, launched by SumOfUs.org and delivered by Mighty Earth directly to Samsung's Corporate Social Responsibility team, was part of an extensive two-month campaign, calling on Samsung to drop the joint venture or any business partnership with Korindo. But Samsung IT still needs to clean up its palm oil practices, the groups say.