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Adriana Trujillo

Parody Doritos Ad Targets PepsiCo's Palm-Oil Policies | See the Spot - Advertising Age - 0 views

adage.com/...296626

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shared by Adriana Trujillo on 21 Jan 15 - No Cached
  • Adriana Trujillo on 21 Jan 15
     
    The environmental activist group SumOfUs has stolen some of the thunder from PepsiCo's crowdsourced "Crash the Super Bowl" campaign by launching a parody Doritos ad criticizing PepsiCo's palm-oil policies. PepsiCo said the ad, which racked up almost a million views on YouTube, was "focused on fiction rather than facts."
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