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Adriana Trujillo

Target Tackles "Branded Trash" with New Recycling Initiatives - 0 views

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    According to these goals, by the year 2022, Target will: source its own brand paper-based packaging from sustainably managed forests, eliminate expanded polystyrene from its brand packaging, add the How2Recycle label to its packaging, and create more demand for recycled packaging. Additionally, Target has partnered with The Recycling Partnership to fund improved recycling operations and education in cities and towns across the country. To date, more than 30 companies are behind The Recycling Partnership's work to improve recycling in more than 250 communities. Target is the organization's first retail partner.
Del Birmingham

Can Oxfam Nudge Big Food Companies To Do Right? : The Salt : NPR - 0 views

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    a campaign called Behind the Brands, led by Oxfam International, an advocacy organization dedicated to fighting poverty, is trying to make the inner workings of the 10 biggest food companies in the world more visible. Oxfam's goal is to nudge them by scoring them on a scale of 1 to 10 on a whole host of fronts, from worker rights to climate change.
Adriana Trujillo

Chipotle Asked to Back Up Image With Sustainability Report - Businessweek - 0 views

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    Chipotle is under pressure from shareholder activists who want the company to publish an annual report on its food sourcing, energy use, waste and labor standards. The proposal, due for a vote at Chipotle's shareholder meeting in May, is important given the brand's focus on green marketing, explains Adam Kanzer, managing director at Domini Social Investments. "They've really put their brand behind this message of sustainability and better farming techniques and cleaner agriculture," he says. "We want to understand: Is it true? How is it done? How do you manage it?"
Adriana Trujillo

Vietnamese Artists, 350.org Partner on Apocalyptic Anti-Coal Campaign | Sustainable Brands - 0 views

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    In a dystopian portrayal of the future, the landscape is rife with fires, rising seas, and thick clouds billowing from power plant smokestacks; humans must wear gas masks for their own survival. This apocalyptic vision is captured in a series of photos featuring 8 popular Vietnamese singers, actors and dance artists as part of a new anti-coal campaign. Pollution from coal-fired power plants already causes an estimated 4,300 premature deaths in Vietnam annually, yet the country has the third largest pipeline of new coal plants in the world - behind only China and India.
Adriana Trujillo

Why Unilever Is Betting Big On Sustainability | Co.Create | creativity + culture + comm... - 0 views

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    CMO Keith Weed talks about why Unilever's corporate brand has gone from invisible to the forefront of sustainable business.
Adriana Trujillo

Fashion Footprint Tells Shoppers the Story Behind Their Clothing Choices at Point of Sa... - 0 views

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    The Fashion Footprint app can scan clothing tags and provide ratings information on everything from factory safety to worker health. Fashion Footprint lets shoppers connect directly with the makers of clothes through an interactive, audio-visual experience, and learn how their purchase decisions affect the lives of people around the world.
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