Group items tagged

Some fashion companies are embracing ethical shopping trends, using greener chemicals and more sustainable production methods. Marketing eco-fashion can be tricky, though: Executives say it's important to avoid finger-wagging and to make sure fashion comes first. "It is primarily about fashion. Being 'green' is in the background," says Olaf Schmidt, organizer of the Ethical Fashion Show in Berlin

Non-profit Fashion Revolution has released the 2017 Fashion Transparency Index, which rates the supply chain practices and social and environmental impact of 100 global fashion and apparel brands and retailers. The Index gave the highest ratings to H&M, Inditex, and Levi Strauss & Co.

Fashion marketing is predicated on the assumption that clothes fall out of fashion from season to season and that consumers must keep buying to stay hip, writes Ceri Heathcote. Sustainable brands should make a stand and encourage consumers to dress for their personal style rather than for marketer-created fashion trends, Heathcote argues.

Green is upping its fashion game. In the latest move linking the young and chic to sustainability, the world's two largest fashion brands -- H&M and Zara -- have agreed to partner with nonprofit Canopy, backing its "Fashion Loved By Forest" campaign, an effort to rid rayon and viscose clothing of all traces of ancient and endangered forests.

The fashion and textile industries continue to make strides towards circular models with the emergence of new resources and technologies that make a sustainable shift easier than ever before. The Cradle to Cradle Products Innovation Institute's Fashion Positive Initiative has unveiled a set of online resources designed to rapidly increase environmental and social outcomes in the fashion industry, while the H&M Foundation and The Hong Kong Research Institute of Textiles and Apparel have uncovered a new hydrothermal process that fully separates and recycles fabric blends that can then be reused directly without any quality loss.

Fashion designers have long asked for a place to find materials they know are healthier for people and the planet - and now they have one. The new Fashion Positive Materials Collection includes 39 materials for fashion applications that are Cradle to Cradle Certified or have received a Material Health Certificate, which at higher levels of certification ensures safe materials suitable for circular design. READ MORE

Since the "Detox My Fashion" campaign launched in 2011, 76 fashion brands, retailers and suppliers have committed to remove toxic chemicals from their supply chains by 2020, accounting for a combined 15 percent of global textile production. For its 2016 Detox Catwalk, Greenpeace evaluated 19 of the committed fashion and sportswear companies to see which are on track to follow through.

Following the Rana Plaza garment factory collapse that killed 1,134 people in 2013, Fashion Revolution and Ethical Consumer were compelled to demand more transparency from the fashion industry. To help the public learn where their clothes came from and how they were made, they began publishing the Fashion Transparency Index assessing top selling global brands. Levi's, Inditex, H&M, and adidas were among the top scorers in 2016.

The latest effort, the Out of Fashion campaign for forest-friendly fabrics - led by the Rainforest Action Network (RAN) - is calling on the "Fashion 15" group of companies - Ralph Lauren, Prada, LVMH, Tory Burch, Michael Kors, Vince, Guess, Velvet, L Brands, Forever 21, Under Armour, Footlocker, Abercrombie and Fitch, GAIAM and Beyond Yoga - to take responsibility for their supply chains and develop strong, time bound commitments to protect forests and human rights. With proven connections from human rights violations and forest destruction all the way to our store shelves, fashion companies can no longer ignore this critical issue.

The Ellen MacArthur Foundation, set up by the record-breaking sailor, announced on Wednesday that the brands were joining its Make Fashion Circular scheme to reduce global waste from fashion by recycling raw materials and products.

Socially conscious fashion brand Eileen Fisher and Canadian environmental NGO Canopy - with the help of Quiksilver, prAna, Patagonia and lululemon athletica and 14 progressive designers - have announced a joint campaign designed to bolster protection of ancient forest ecosystems and raise awareness about the fashion industry's role in endangering them.

Millions of trees are disappearing every year into the clothing on our backs. They're being felled to manufacture dissolving pulp, a key ingredient for fabrics such as rayon/viscose, modal and lyocell. Even worse, much of that pulp is wasted. That revelation was the impetus behind an apparel industry campaign created both to raise awareness of this issue and to nip it in the bud. More than two dozen fashion and apparel companies - including retailers and producers - are involved with the "Fashion Loved by Forest" initiative. They include Eileen Fisher, H&M, Levi Strauss, Lululemon Athletica, Marks & Spencer, Patagonia and Prana.

The acclaimed fashion company behind Gucci and Saint Laurent teams with a startup accelerator to find the next big thing in circular, durable and decarbonized fashion.

"Trend Report: The Future of Sustainable Fashion" (H&M Foundation and Accenture) identifies five megatrends driving sustainable innovation in the fashion industry based on an analysis of 3,000 applications submitted for the H&M Foundation's 2017 Global Change Award: the sharing economy, digitalization, biodesign, re-selling and re-design, and innovative recycling.

A group of organizations - including C&A Foundation, the Cradle to Cradle Products Innovation Institute, the Ellen MacArthur Foundation, McDonough Innovation, and the Sustainable Apparel Coalition - have launched the Fashion For Good initiative, which aims to help set the apparel industry on a more sustainable path using a Cradle to Cradle-inspired, circular approach to product development. The initiative will engage key players from across the fashion industry and will support the "scale up of technologies, methodologies, and business models with the potential to wholly transform the industry."

Fashion houses and animal-rights campaigners are squaring off again over the ethical status of fur, which some designers and trade groups are seeking to reposition as an environmentally sustainable material. "There will be fur long after the last oil wells are empty," said Alan Herscovici of the Fur Council of Canada

In two years, the global fashion industry uses as much water as is in the entire Mediterranean Sea, and that makes conservation a key priority for sustainably run fashion brands. Nike is working with Dutch eco-dying company DyeCoo to reduce its water consumption and to encourage better conservation practices across the fashion industry

The Fashion Footprint app can scan clothing tags and provide ratings information on everything from factory safety to worker health. Fashion Footprint lets shoppers connect directly with the makers of clothes through an interactive, audio-visual experience, and learn how their purchase decisions affect the lives of people around the world.

Out of Fashion campaign for forest-friendly fabrics - led by the Rainforest Action Network (RAN) - is calling on the "Fashion 15" group of companies - to take responsibility for their supply chains and develop strong, time bound commitments to protect forests and human rights.

Five fashion companies -- Eileen Fisher, H&M, Kering, Zero + Maria Cornejo and Loomstate -- now belong to the Fashion Positive PLUS initiative and will help develop "circular solutions" for clothing materials that can be used and reused. The goal of the Cradle to Cradle Products Innovation Institute's initiative is to improve commonly used materials, including dyes and yarns, so they have positive health impacts while also promoting change in the industry.