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Fisher International has developed what it says is the paper industry's first carbon emission database and benchmarking resource.

Millions of trees are disappearing every year into the clothing on our backs. They're being felled to manufacture dissolving pulp, a key ingredient for fabrics such as rayon/viscose, modal and lyocell. Even worse, much of that pulp is wasted. That revelation was the impetus behind an apparel industry campaign created both to raise awareness of this issue and to nip it in the bud. More than two dozen fashion and apparel companies - including retailers and producers - are involved with the "Fashion Loved by Forest" initiative. They include Eileen Fisher, H&M, Levi Strauss, Lululemon Athletica, Marks & Spencer, Patagonia and Prana.

It's back-to-school time, which means the advertisements are everywhere: Buy! Buy! Buy! Pencils and gadgets. Backpacks and sneakers. And, yes, heaps and piles of brand-new clothes. But this year, those ads are running up against another powerful message, resounding from such big brands as Eileen Fisher and Patagonia, along with a growing cadre of smaller thrift and resale shops: Let's make do, reuse, recycle.

Designer Eileen Fisher, apparel companies Quiksilver, Prana, Patagonia, Lululemon Athletica and other global clothing brands with revenues totaling more than $4 billion have partnered with environmental organization Canopy to develop purchasing policies that aim to end the use of endangered forest fiber. The companies along with 14 eco-designers are working to craft forest-friendly purchasing policies that track which forests their rayon and viscose fabrics are from. The group also will work to eliminate controversial forest fiber from their supply chains.

Five fashion companies -- Eileen Fisher, H&M, Kering, Zero + Maria Cornejo and Loomstate -- now belong to the Fashion Positive PLUS initiative and will help develop "circular solutions" for clothing materials that can be used and reused. The goal of the Cradle to Cradle Products Innovation Institute's initiative is to improve commonly used materials, including dyes and yarns, so they have positive health impacts while also promoting change in the industry.

Socially conscious fashion brand Eileen Fisher and Canadian environmental NGO Canopy - with the help of Quiksilver, prAna, Patagonia and lululemon athletica and 14 progressive designers - have announced a joint campaign designed to bolster protection of ancient forest ecosystems and raise awareness about the fashion industry's role in endangering them.

Levi Strauss and Marks & Spencer joined Fashion Loved by Forests, an initiative organized by nonprofit organization Canopy that seeks to eliminate the use of endangered forest fiber in the fashion industry. Other companies involved in the initiative include EILEEN FISHER, H&M, Inditex, Patagonia (CEF member), Stella McCartney, and more.