Ikea readies first sustainability campaign in marketing switch | News | Marketing Week - 0 views
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Adriana Trujillo on 12 Feb 14IKEA is launching a campaign aimed at persuading its customers to stock up on energy-efficient light bulbs while highlighting the company's commitment to stop selling nonefficient bulbs by 2016. "This is a sustainability campaign but also a brand campaign. We need to explain what we stand for and celebrate that," says Peter Wright, IKEA's UK and Ireland marketing manager