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Brett Rohring

Exclusive: Inside McDonald's quest for sustainable beef | GreenBiz.com - 0 views

www.greenbiz.com/...donalds-quest-sustainable-beef

sustainable beef food other company news McDonald's McDonald hamburger cheeseburger

shared by Brett Rohring on 07 Jan 14 - No Cached
  • Today, McDonald’s announces that it will begin purchasing verified sustainable beef in 2016, the first step on a quest to purchase sustainable beef for all of its burgers worldwide.
  • The land management initiative led the company to commit to source-only palm oil certified by the Roundtable on Sustainable Palm Oil by 2015. All of its fish worldwide come from fisheries certified by the Marine Stewardship Council. McDonald’s requires its suppliers to source 100 percent Rainforest Alliance certified coffee for its espresso in the United States, for all of its coffee in Australia and New Zealand and all of it in Europe except for decaf.
  • Langert says McDonald’s isn’t yet ready to commit to a specific quantity it would purchase in 2016, or when it might achieve its “aspirational goal” of buying 100 percent of its beef from “verified sustainable sources.” (The company only will say, “We will focus on increasing the annual amount each year.”) Realistically, it could take a decade or more to achieve the 100-percent goal.
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  • The company's Sustainable Land Management Commitment, unveiled in 2011, requires suppliers to gradually source food and materials from sustainably managed land, although there are no specific timelines, and it is initially focusing on beef, poultry, fish, coffee, palm oil and packaging. Notably missing for now are pork, potatoes and other produce.
  • It involves engaging the global beef industry, from ranchers and feedlots to restaurants and supermarkets, as well as environmental groups, academics and the McDonald’s senior executive team.
  • “It’s a small part risk management and a large part about growing our business by making a positive business for society.”
  • “We aspire to source all of our food and packaging from sustainable sources, verified sources for sustainability on the way they treat animals, on the way they treat people, as well as the planet.”
  • Beef also represents about 28 percent of the company’s carbon footprint — nearly as much as the operation of its 34,500 restaurants worldwide.
Del Birmingham

Principles in place, McDonald's looks to Canada for sustainable beef | GreenBiz - 0 views

www.greenbiz.com/...source-sustainable-beef-canada

other company news sustainable beef principles McDonald's

shared by Del Birmingham on 14 Nov 14 - No Cached
  • Del Birmingham on 14 Nov 14
     
    Today, in São Paulo, a group representing the global beef industry is taking a big step forward in the quest for sustainable beef. The Global Roundtable for Sustainable Beef is formally approving the "principles and criteria" that will drive sustainable beef standards around the world.
Adriana Trujillo

GRSB Approves Global Principles, Criteria for Sustainable Beef | Sustainable Brands - 1 views

www.sustainablebrands.com/...ples_criteria_sustainable_beef

sustainable beef NGO Add principles

shared by Adriana Trujillo on 10 Nov 14 - No Cached
  • Adriana Trujillo on 10 Nov 14
     
    The Global Roundtable for Sustainable Beef (GRSB) has announced that its membership has overwhelmingly approved global Principles and Criteria for defining sustainable beef and beef production practices. More than 96 percent of the GRSB General Assembly members voted in favor of the definition, principles and criteria. Every one of the five constituencies - producer, commerce, processing, retail and roundtables - voted to approve the definition.
Adriana Trujillo

McDonald's, Tyson Foods, Walmart Advance Beef Supply Chain Sustainability · E... - 0 views

www.environmentalleader.com/...inable-beef-rountable-launched

other company news add food beef supply chain

shared by Adriana Trujillo on 10 Mar 15 - No Cached
  • Adriana Trujillo on 10 Mar 15
     
    Cargill, McDonald's, Tyson Foods, and Walmart are among 42 founding members of the new U.S. Roundtable for Sustainable Beef-a multi-stakeholder initiative to advance sustainable practices in the global beef value chain.
Del Birmingham

First-ever Pilot to Verify Sustainable Beef in Canada Concludes - Yahoo Finance - 0 views

finance.yahoo.com/...ify-sustainable-190000242.html

Yahoo.com sustainable beef canada pilot McDonalds Global Roundtable for Sustainable Beef

shared by Del Birmingham on 03 Jun 16 - No Cached
  • Del Birmingham on 03 Jun 16
     
    As one of the country's largest Canadian beef purchasers, McDonald's Canada, through the Pilot tracked the journey of nearly 9,000 head of Canadian cattle, or the equivalent of 2.4 million patties. The cattle spent their entire lives, from 'birth to burger', raised on or handled by verified sustainable operations.
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