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Last year, Michelin announced it no longer would procure rubber from deforested lands. It set about working with suppliers and regional governments to encourage sustainable forestry. Michelin's zero deforestation policy led other tire makers Bridgestone, Goodyear and Continental to also begin working towards zero deforestation in rubber procurement. Now, GM is also adopting a zero deforestation stance in its tire procurement policy. The largest U.S. automaker (in market capitalization) in June declared that it would buy only tires with rubber sourced from sustainably grown forests. In addition, the company announced plans to work with other automakers and tire manufacturers to come up with an industry response

Unilever goal aims at ending illegal deforestation. Unilever and other companies "made a commitment not to sell anything anymore from illegal deforestation by the year 2020 -- soy, paper, pulp, beef, palm oil.

In its new position paper, Halting Deforestation and Achieving Sustainability, the Rainforest Alliance addresses the recent surge in deforestation-free pledges. The paper argues the deforestation-free trend is an exciting development, but it needs definition, focus, and accountability to deliver lasting benefits for forests, people and the planet.

Deforestation in the world's largest rainforest jumped 29 percent over last year, representing a sharp increase over the historically low deforestation rate seen just five years ago and the highest level recorded in the region since 2008, reports the Brazilian government. The numbers, released by Brazil's National Space Research Institute INPE on Monday, show that 7,989 square kilometers of rainforest were destroyed between August 2015 and July 2016. The loss is equivalent to an area 135 times the size of Manhattan or the combined land mass of the American states of Connecticut and Delaware.

"Global Forests Report 2016" (CDP) finds that up to $906 billion in revenue at companies analyzed is at risk due to deforestation; a quarter of these companies' revenues are tied to commodities linked to deforestation. However, the report finds that only 1 in 5 of these companies are assessing risks associated with deforestation beyond a six-year horizon.

Demand for soy and other crops grown in Bolivia and Brazil may be contributing to a rise in deforestation in the Amazon basin. In Bolivia, for example, estimates are that 865,000 acres of land have been deforested annually since 2011, up from 667,000 acres a year during the previous decade.

Wilmar, the world's largest palm oil trader and a long-time target of environmentalists, has signed a landmark policy that commits the company to eliminate deforestation from its supply chain. Read more at http://news.mongabay.com/2013/1205-wilmar-zero-deforestation.html#I1BBsX02RqbVmSSf.99

In a country experiencing one of the most rapid deforestation rates in the world, an experiment in community-managed timber production lends some hope to the possibility of net zero deforestation harvesting.

Food and commodities giant ADM, which has reached over US$80 billion in revenues, says it will develop a no-deforestation policy in a move to source soy and palm oil more responsibly. The change occurred after a shareholder proposal, submitted by Green Century Capital Management and the New York State Common Retirement Fund, requested that ADM set quantitative goals for a reduction in supply chain impacts from deforestation....

Institutional investors representing over half a trillion dollars in assets under management are calling on four major palm oil producers to adopt an immediate moratorium on deforestation and join the growing effort within the industry to establish traceable, deforestation-free palm oil supply chains. Led by Green Century Capital Management, investors called on the companies to cease their efforts to weaken the existing threshold for no-deforestation.

The deforestation consequences of ever-expanding agriculture is well understood. New research suggests that what is less well known is the impact from other industrial practices, including mining, particularly in the Amazon region. In a push for development and growth, governments have been scrambling to reap the economic benefits of extracting large amounts of metal ores, with the deforestation associated with such development in areas of ancient virgin forest more serious than previous thinking suggested, according to a new study.

According to a report issued today by CDP, deforestation is leaving as much as $941 billion in assets worldwide at risk as they are linked to commodities tied to deforestation.

Late last year, devastating fires engulfed 2 million hectares of land in Indonesia, impacting the health of 43 million people and emitting as much greenhouse gases into the atmosphere as Brazil does in a year. They were driven by years of rampant, unregulated deforestation, chiefly for the expansion of paper pulp and oil palm plantations. Through global supply chains, we are all connected to Indonesia's fires and to the deforestation that led to them. It's easy to say we need to stop deforestation, but this is nearly impossible without adequate information. 

Using automatic analysis, Global Forest Watch's new PALM Risk Tool determines the level of risk that a particular mill is using palm oil from illegally deforested sources, making it a powerful platform for companies to not only better understand their supply chains, but figure out how to mitigate risk and allocate limited resources towards achieving zero-deforestation goals.

Forest destruction accounts for nearly the same amount of global greenhouse gas emissions as the entire global transportation sector and deforestation rates are yet again on the rise. In response, 38 investors representing a half trillion dollars from across the globe have joined Green Century Capital Management to demand that companies reaffirm and extend zero-deforestation commitments specific to Latin America.

What must be done and why consumer goods companies must step up their efforts to meet the 2020 goal of zero deforestation

One of the most complicated supply chain issues for companies is deforestation. Why? Because deforestation may take place in areas distant from company headquarters in countries that may not have the strongest government regulations.

Increasing urban consumption contributes massively to deforestation, a major source of emissions, despite growing sustainability efforts.

Once spurned for having too many calories, avocados have spiked in popularity throughout the U.S. and Canada due to their reputation as a "healthy fat" that also doubles as a superfood. But the growing demand, which has led produce brokers and retailers to look beyond California to Mexico. According to an Associated Press investigation, the high prices that avocados can fetch for consumers has led to the deforestation of Mexico's historic pine forests.

In our Forest Trends Ecosystem Marketplace report, Supply Change: Tracking Corporate Commitments to Deforestation-free Supply Chains, 2016, we have tracked 579 individual commitments from 366 companies - up from 307 commitments from 243 companies in March of last year - and it shows that, of those 366 companies, most still haven't reported progress on their pledges.