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Brett Rohring

Exclusive: Inside McDonald's quest for sustainable beef | GreenBiz.com - 0 views

www.greenbiz.com/...donalds-quest-sustainable-beef

sustainable beef food other company news McDonald's McDonald hamburger cheeseburger

shared by Brett Rohring on 07 Jan 14 - No Cached
  • Today, McDonald’s announces that it will begin purchasing verified sustainable beef in 2016, the first step on a quest to purchase sustainable beef for all of its burgers worldwide.
  • The land management initiative led the company to commit to source-only palm oil certified by the Roundtable on Sustainable Palm Oil by 2015. All of its fish worldwide come from fisheries certified by the Marine Stewardship Council. McDonald’s requires its suppliers to source 100 percent Rainforest Alliance certified coffee for its espresso in the United States, for all of its coffee in Australia and New Zealand and all of it in Europe except for decaf.
  • Langert says McDonald’s isn’t yet ready to commit to a specific quantity it would purchase in 2016, or when it might achieve its “aspirational goal” of buying 100 percent of its beef from “verified sustainable sources.” (The company only will say, “We will focus on increasing the annual amount each year.”) Realistically, it could take a decade or more to achieve the 100-percent goal.
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  • The company's Sustainable Land Management Commitment, unveiled in 2011, requires suppliers to gradually source food and materials from sustainably managed land, although there are no specific timelines, and it is initially focusing on beef, poultry, fish, coffee, palm oil and packaging. Notably missing for now are pork, potatoes and other produce.
  • It involves engaging the global beef industry, from ranchers and feedlots to restaurants and supermarkets, as well as environmental groups, academics and the McDonald’s senior executive team.
  • “It’s a small part risk management and a large part about growing our business by making a positive business for society.”
  • “We aspire to source all of our food and packaging from sustainable sources, verified sources for sustainability on the way they treat animals, on the way they treat people, as well as the planet.”
  • Beef also represents about 28 percent of the company’s carbon footprint — nearly as much as the operation of its 34,500 restaurants worldwide.
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