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Frederik Van Zande

SEOmoz | Reddit, Stumbleupon, Del.icio.us and Hacker News Algorithms Exposed! - 0 views

www.seomoz.org/...hacker-news-algorithms-exposed

'hacker algorithms del.ico.us news' reddit stumbleupon

shared by Frederik Van Zande on 03 Jul 08 - Cached
  • Frederik Van Zande on 03 Jul 08
     
    It is greatly ironic that algorithms, the quintessential example of all that is not human, would be so fundamental to social media. Last week I wrote a post about how Google gathers user data. This week I continue by exposing how popular social media websites use algorithms to utilize user data. Although humans power social media, it is algorithms that provide the frameworks that make user input useful. As proven by the countless social sites online, finding the correct mix of participation and rules can be extremely difficult. Below are some of the algorithms that when combined with the right people have proven successful.
Frederik Van Zande

Total Search Marketing, Part 1 - 0 views

searchengineland.com/080702-071343.php

e-marketing international search local search natural search paid inclusion paid search seo

shared by Frederik Van Zande on 02 Jul 08 - Cached
  • Frederik Van Zande on 02 Jul 08
     
    It's been a long held concept that natural search, aka SEO, is a top internet marketing tactic for acquiring better conversions, leads, and ROI. Now, eConsultancy has collected data and documented a study in the U.K. showing that natural search is the best tactic for generating online leads, concluding it is greatly underused despite the fact that it outperforms nearly all other types of online marketing.
Frederik Van Zande

Study Confirms: Personalization Can Backfire - ReadWriteWeb - 0 views

www.readwriteweb.com/..._hate_fake_personalization.php

best practice e-marketing personalisation

shared by Frederik Van Zande on 02 Jul 08 - Cached
  • Frederik Van Zande on 02 Jul 08
     
    A new study from the University of Illinois confirms what many of us may have suspected privately: "personalized" marketing communication online can often make us actively dislike the message's sender.
Frederik Van Zande

Tracking Offline Conversions: Hope, Seven Best Practices, Bonus Tips | Occam's Razor by... - 0 views

www.kaushik.net/...best-practices-bonus-tips.html

best practice conversions offline online tracking

shared by Frederik Van Zande on 01 Jul 08 - Cached
  • Frederik Van Zande on 01 Jul 08
     
    There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). It is perhaps one of the last few complex nuts left to crack. Why? Because it is hard. Not impossible. Just hard. And for now it is equal parts quantitative, qualitative and faith.
Frederik Van Zande

89% of Your Customers Will Remain Loyal, If They Know You're Listening to Them! - 0 views

www.marketingpilgrim.com/...w-youre-listening-to-them.html

brand customers e-marketing listening online reputation reputation

shared by Frederik Van Zande on 01 Jul 08 - Cached
  • Frederik Van Zande on 01 Jul 08
     
    While most of Radically Transparent is about managing and monitoring your online reputation, we spend a lot of time explaining that customers are discussing your brand and would love to have you join the conversation. New research from ExpoTV.com shows just how badly your customers want to hear from you.
Frederik Van Zande

Can Product Images Improve Conversion? Showing Products in Context | Get Elastic - 0 views

www.getelastic.com/images-in-context

'produc context e-commerce e-marketing e-shop images images' product information

shared by Frederik Van Zande on 01 Jul 08 - Cached
  • Frederik Van Zande on 01 Jul 08
     
    Yesterday we looked at examples of image zoom and alternate views, which can help customers experience the product better than one small view. A good photographer plus AJAX or Flash technology like Scene 7 or Magic Zoom can achieve this. But online retailers can go a step further and use photos that show products in use, or "in context." This can reduce a shopper's fears, uncertainties and doubts about a purchase like "how does this look on a person?" or "how large is this in real life?." Images can also "sell" by triggering an emotion, showing the quality or versatility of an item or illustrating a products features and benefits.
Frederik Van Zande

Reduce Bounce Rates: Fight for the Second Click (Jakob Nielsen's Alertbox) - 0 views

www.useit.com/...bounce-rates.html

bounce rate click through home page nielsen types of visitors usability

shared by Frederik Van Zande on 01 Jul 08 - Cached
  • Frederik Van Zande on 01 Jul 08
     
    Different traffic sources imply different reasons for why visitors might immediately leave your site. Design to keep deep-link followers engaged through additional pageviews.
Frederik Van Zande

How Top Retailers Show Product Images | Get Elastic - 0 views

www.getelastic.com/-retailers-show-product-images

e-commerce e-marketing e-shop ecommerce pictures product product presentation retailer

shared by Frederik Van Zande on 30 Jun 08 - Cached
  • Frederik Van Zande on 30 Jun 08
     
    Online, pictures are worth more than words, they're worth dollars. But how many dollars depends on how effectively product images *speak* to customers. We're talkin' details. Just like textual product descriptions describe a product in detail, enlarged images and alternate views better describe your products. And many products cannot be fully described with words.
Frederik Van Zande

Strategic Content as Marketing for Link Building (and the Win) : SEO Book.com - 1 views

www.seobook.com/content-marketing-win

e-marketing linkbuilding seo

shared by Frederik Van Zande on 28 Jun 08 - Cached
  • Frederik Van Zande on 28 Jun 08
     
    HP can spam the hell out of Google and Google engineers are afraid to do anything about it because they do not want to lose the associated AdWords ad budget. But if you follow HP's strategy it is called spam - and a Google engineer will smile while killing your site. It's just business.
Frederik Van Zande

Are You an SEO Link Opportunist? | SEO Design Solutions - 0 views

www.seodesignsolutions.com/...re-you-an-seo-link-opportunist

e-marketing linkbuilding seo

shared by Frederik Van Zande on 28 Jun 08 - Cached
  • Frederik Van Zande on 28 Jun 08
     
    Link opportunities are abundant if you know where to look. Sometimes there is value in linking outside the box as your site is only as strong as its weakest link. Are You an SEO Link Opportunist? by SEO Design Solutions. Each link has value, for example a PR0 link from a page already present in the Google backlink algorithm using the link:command has far greater value than a PR6 link from a page that has weak internal linking or is not crawled frequently.
Frederik Van Zande

Link Request Strategies for Blogs, Edu's & .Gov's: Respect My Authoritah! | Search Engi... - 0 views

www.searchenginepeople.com/...du-gov-respect-authoritah.html

e-marketing linkbuilding seo

shared by Frederik Van Zande on 28 Jun 08 - Cached
  • Frederik Van Zande on 28 Jun 08
     
    his post is a follow up to my creating and managing your link campaign article. These are not techniques for gaining natural links rather they are methods of contacting other sites about your business and getting them to link to you - without initially coming right out and asking for a link. It occurred to me to add a few links to actual places where you can get free .edu links, however I did that before over at seomoz and the free sources are now useless due to being spammed.
Frederik Van Zande

There's No Shortcut for Link Building: A Case for Relationship Building - Search Engine... - 0 views

www.searchengineguide.com/...tcut-for-link-building-a-c.php

e-marketing linkbuilding seo

shared by Frederik Van Zande on 28 Jun 08 - Cached
  • Frederik Van Zande on 28 Jun 08
     
    When it comes to building links and generating coverage of your web site and products online, there's a skill that often gets overlooked. Relationship building gets a lot of lip service these days, but I sometimes wonder how many small businesses really, truly understand how much work goes into it. Relationships go beyond reading a single blog post or scanning a Facebook page...it means investing time in someone.
Frederik Van Zande

Organizing Your Link Lists for Effective Link Building - 0 views

www.searchenginejournal.com/...7078

e-marketing linkbuilding seo

shared by Frederik Van Zande on 28 Jun 08 - Cached
  • Frederik Van Zande on 28 Jun 08
     
    Sending a (good) link request via email is one of the most powerful ways to build links. My good friend and experienced link builder Melanie Nathan has put together an awesome tutorial on manual link building that covers most important link request strategies followed by killer examples.
Frederik Van Zande

SEOmoz | Divide and Conquer: Creating and Managing Your Link Campaign - 0 views

www.seomoz.org/...nd-managing-your-link-campaign

e-marketing linkbuilding seo

shared by Frederik Van Zande on 28 Jun 08 - Cached
  • Frederik Van Zande on 28 Jun 08
     
    Having battled the SEO war on all fronts (for myself, for clients, for a firm, and most recently, in-house), I've learned a lot over the years when it comes to link campaigning. Although I am completely FOR generating content that will get linked to naturally, often time this is easier said than done. If you're not a link baiting aficionado or if you're limited by what you're authorized to do, then you'll need to get links the old fashioned way and simply ask for them.
Frederik Van Zande

Exact Keyword Tracking with ga.js: Unofficial Google Analytics Blog - 0 views

www.roirevolution.com/...eyword_tracking_with_gajs.html

adsense google analytics javascript keywords paid search ppc roi script tool

shared by Frederik Van Zande on 27 Jun 08 - Cached
  • Frederik Van Zande on 27 Jun 08
     
    Last April, I posted a script that allowed paid search advertisers to view the exact search queries of their visitors. This was essentially a free tool that gave website owners the ability to weed out ineffective keywords and put more money toward the precise phrases that were really driving their business. Google Analytics doesn't do this out of the box. It will tell you exact search queries for visits from organic listings, but for paid search, you're stuck with the keywords that you're bidding on. With broad and phrase matching, these could vary pretty drastically from what the visitors typed into the search engine.
Frederik Van Zande

Post-Purchase Trigger Email Examples | Get Elastic - 0 views

www.getelastic.com/urchase-trigger-email-examples

e-commerce e-mail e-marketing e-shop ecommerce email follow up post-purchase trigger

shared by Frederik Van Zande on 26 Jun 08 - Cached
  • Frederik Van Zande on 26 Jun 08
     
    Yesterday we posted a Q&A session with Sally Lowery of Bronto Software on trigger email campaigns. Today we have 2 real-world examples from Amazon. These emails followed up the purchase of a camcorder:
Frederik Van Zande

SEOmoz | Hey Googlers - It's OK To Be Honest & Direct When Answering Questions - 0 views

www.seomoz.org/...irect-when-answering-questions

answers geotargeting google localisation questions seo serp

shared by Frederik Van Zande on 23 Jun 08 - Cached
  • Robert Longfield - 5:16 pm Q: Further on Geotargetting. I run a multinational site with about 12 different languages being supported. We are implimenting geotrageting so users are directed to the appropriate language page for their country. The concern of some is that Google may penalize me... John Mueller - 5:35 pm A: I would recommend not redirecting users based on their location. This can be a bad user experience. It's better to allow a user to choose his version based on his searches. Rand: Such brazen hypocrisy! Google can geo-target its search results, geo-target its homepage, geotarget many of its other service pages, but heavens forbid anyone else do it. This is ridiculous. Robert - I'd say to simply do a quick check before you redirect your users. If their browser accepts cookies, feel free to drop one, re-direct them to the appropriate page and let your user data, feedback and analytics tell you whether or not it's the best experience or not. If the browser doesn't take cookies, drop them on an international landing page that lets them choose their country/language - this will also work well for search engine bots (which don't accept cookies), and will be able to find all of your country-targeted content.
  • Frederik Van Zande on 23 Jun 08
     
    Rather than attack the content provided by the Googlers directly, I thought it would be more valuable to provide the answers from Google alongside the answers I would have given. Hopefully, in this fashion, I can better explain my fears about how Google is communicating with website owners and marketers.
Frederik Van Zande

Customer Loyalty & Increasing Sales of Consumable Products | Get Elastic - 0 views

www.getelastic.com/-loyalty-subscription-programs

call to action e-commerce e-marketing e-shop subscription

shared by Frederik Van Zande on 19 Jun 08 - Cached
  • Frederik Van Zande on 19 Jun 08
     
    Subscription options for consumables is not necessarily a new concept, but certainly an underused tactic of online retailers. It's far more common to see e-tailers offering tiered pricing (discounts on quantity) to increase basket size. But customers don't always want to order a case lot of something - who has room for a year's worth of coffee in the cupboard? Others don't have the cash-on-hand to pre-purchase items.
Frederik Van Zande

SEOmoz | Matt Cutts Translated: 8 SEO Tips I Heard Him Tell Eric Enge - 0 views

www.seomoz.org/...ips-i-heard-him-tell-eric-enge

best practice linking matt cutts seo tips widgets

shared by Frederik Van Zande on 18 Jun 08 - Cached
  • Frederik Van Zande on 18 Jun 08
     
    In the last big Matt Cutts interview, Eric Enge managed to get Matt Cutts to say PageRank Sculpting (or siloing, for you Bruce Clay fans) was okay to do on your site and that noindex pages still have PageRank attributed to them. Well . . . Eric Enge did another interview with Matt Cutts this month that he posted moments ago. As usual, Eric managed to get Matt Cutts to tell us some juicy info and he did it all so nonchalantly. ;-) Take these, for example:
Frederik Van Zande

Free HTML Email Newsletter Templates from MailChimp - 0 views

www.mailchimp.com/...templates

email html newsletter template templates

shared by Frederik Van Zande on 14 Jun 08 - Cached
  • Frederik Van Zande on 14 Jun 08
     
    These four universal HTML email layouts are infinitely customizable, and are the basic layouts used by just about any email marketing campaign you can find. You can download these templates and tweak them to perfectly match your brand (be sure to check out how some MailChimp customers have used them below).
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