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Yesterday we posted a Q&A session with Sally Lowery of Bronto Software on trigger email campaigns. Today we have 2 real-world examples from Amazon. These emails followed up the purchase of a camcorder:

While we examine the trends in 2010, there are clear patterns on the role and influence of multiple IT stakeholders within the IT decision-making process. These founding serve as a guide post on the strategic framework for IT marketers.

he final variable in the Marketing Experiments conversion sequence is "a" for anxiety about following through with a purchase. Some of this anxiety is about the product, some is about you as a retailer. You must address both. And unlike friction (resistance) which must be minimized and balanced with an attractive incentive, anxiety needs aggressive overcorrection on your website. Ecommerce anxiety comes in a number of flavors, including fears about: * Quality of the product * Quality and reliability of your customer service * Will the item arrive on time? * Will the product be as described or as appears on screen? Is it the right color or size? * Will it fit? Is this item true to size? * What if the product needs to be returned? * Is this site secure (privacy, credit card information)? * Is this really the best price? Today's post will focus on anxiety on the product page specifically.

One of the more popular features with customers on many ecommerce Web sites is "customer reviews." They allow insight into products and help consumers feel more comfortable making purchases. There are several ways online customer reviews are implemented on ecommerce Web sites, some better than others. In this post we look at how different retailers implement reviews.