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in title, tags, annotations or urlOfficial Google Webmaster Central Blog: The anatomy of a search result - 0 views
Conversion University - 0 views
The Landing Page Design Toolbox: 100 Tools, Tips and Resources - 0 views
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Ideally, your landing page should be a place where you can get visitors to do what you want, whether that be buy a product, click on links, or even just read through information without having to do any additional work. There are a number of things that you can do to improve your site's page. Here's a list of 100 resources that can help you get on the road to building better landing pages.
Link Request Strategies for Blogs, Edu's & .Gov's: Respect My Authoritah! | Search Engine People Blog - 0 views
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his post is a follow up to my creating and managing your link campaign article. These are not techniques for gaining natural links rather they are methods of contacting other sites about your business and getting them to link to you - without initially coming right out and asking for a link. It occurred to me to add a few links to actual places where you can get free .edu links, however I did that before over at seomoz and the free sources are now useless due to being spammed.
There's No Shortcut for Link Building: A Case for Relationship Building - Search Engine Guide Blog - 0 views
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When it comes to building links and generating coverage of your web site and products online, there's a skill that often gets overlooked. Relationship building gets a lot of lip service these days, but I sometimes wonder how many small businesses really, truly understand how much work goes into it. Relationships go beyond reading a single blog post or scanning a Facebook page...it means investing time in someone.
SEOmoz | Hey Googlers - It's OK To Be Honest & Direct When Answering Questions - 0 views
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Robert Longfield - 5:16 pm Q: Further on Geotargetting. I run a multinational site with about 12 different languages being supported. We are implimenting geotrageting so users are directed to the appropriate language page for their country. The concern of some is that Google may penalize me... John Mueller - 5:35 pm A: I would recommend not redirecting users based on their location. This can be a bad user experience. It's better to allow a user to choose his version based on his searches. Rand: Such brazen hypocrisy! Google can geo-target its search results, geo-target its homepage, geotarget many of its other service pages, but heavens forbid anyone else do it. This is ridiculous. Robert - I'd say to simply do a quick check before you redirect your users. If their browser accepts cookies, feel free to drop one, re-direct them to the appropriate page and let your user data, feedback and analytics tell you whether or not it's the best experience or not. If the browser doesn't take cookies, drop them on an international landing page that lets them choose their country/language - this will also work well for search engine bots (which don't accept cookies), and will be able to find all of your country-targeted content.
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Rather than attack the content provided by the Googlers directly, I thought it would be more valuable to provide the answers from Google alongside the answers I would have given. Hopefully, in this fashion, I can better explain my fears about how Google is communicating with website owners and marketers.
Improving Product Descriptions Using Competitor Customer Reviews | Get Elastic - 0 views
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Customer reviews certainly help shoppers, but they are not substitutes for weak or generic product descriptions. Unique product descriptions help your search engine optimization, help overcome your customer FUDDs and ultimately sell more product! I want to share a few tips for creating unique, compelling product page copy using customer review content - even when your site has few or no reviews.
Should You Remove Keywords With Low Click Through Rates? | Get Elastic - 0 views
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Because the AdWords system rewards keywords with high click-through history (relative to competitors) with better ad positions and lower cost-per-click, click through rate is considered an important performance metric. Along with a keyword's relevance to ad text and landing page copy, click through rate influences a keyword's "Quality Score." Every PPC campaign is bound to have a few (or few thousand) keywords with low click through rates. You can identify them easily enough with web analytics and campaign reports, but what do you do with them?
Stop Google Analytics From Stealing Your Valuable AdWords Keyword Data | Get Elastic - 0 views
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Are you a Google AdWords advertiser using Google Analytics? STOP! You MUST read this post because you are losing money daily and we are going to help you stop the bleeding. There is a problem with the default functionality of Google Analytics when used in conjunction with AdWords. Google Analytics (GA) doesn't report the actual phrase a shopper entered into the search bar, only the keyword phrase you are bidding on.
Tracking Referrals from Second Page of Google in Google Analytics | Distilled blog - 0 views
What's the Buzz? - eKstreme.com - 0 views
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hat the Buzz? is a keyword research tool with one simple aim: to find out who's talking about a certain keyword. To do that, it does five things: * It displays the Technorati Blog Popularity Chart, showing how popular the keyword has been blogged about in the past 90 days * It displays the Google Trends chart for the keyword * It finds blog posts tagged with the keyword * It finds blog posts containing the keyword (a straight-forward search) * It finds social bookmarks tagged with the keywords
CSN Stores Eases Howsers Last Minute FUDDs | Get Elastic - 0 views
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Jason Billingsley shared with me his positive shopping experience with a multi-store retailer while shopping for a birthday gift for his wife Amy, and we both agreed it would make a great blog post. (Unless you've been following Get Elastic for a while, you may not understand the title of this post, please read on…)
SEOmoz | The Internet Marketing Handbook - 0 views
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The Internet Marketer's Handbook was compiled by Danny Dover and is the result of literally hundreds of hours of study and practice in internet marketing and search engine optimization techniques. The information below represents the web's best resources and tools. All of the items listed below are available to the general public and most are free of charge. Enjoy!
Free Shipping: Got It? 10 Ways to Flaunt It | Get Elastic - 0 views
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With 60% of online shoppers cite free shipping as a reason they are more likely to shop on the web (Harris Interactive, July 2008), if you use free shipping as a marketing vehicle, you want to make sure you communicate your offer at every touch point. In the current issue of eM+C magazine, you'll find my article Get Your Site Into Shipping Shape This Season with ideas on how "get the most mileage" out of your free shipping offer from search engine to shopping cart (this version includes screen shots):
Landing Page Tutorials and Case Studies | Copyblogger - 0 views
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A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is to get the ball into the hole. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action.
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