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In ecommerce, one of the most important things is search. And right now, search has been moved to a whole new level with what is called blended search. Blended search is when the search engine takes it beyond text links to include pictures, video, blogs, news and just about anything else. This is changing ecommerce search especially, because now product search is part of this.

Our product is explanation. We use a simple format and real-world stories to make sense of complex ideas. We're interpreters. We present your products and services in plain English using short, unique and understandable videos in a format we call Paperworks.

Barry Schwartz is a sociology professor at Swarthmore College and author of The Paradox of Choice. In this talk, he persuasively explains how and why the abundance of choice in modern society is actually making us miserable

We are proud to launch the new ClickTale Real-Time Monitor, which enables you to see where visitors are coming from, and watch exactly what they are doing in Real-Time! See precisely which pages they are browsing, as well as all their mouse moves, clicks, scrolling and keystrokes. This is an industry first in web analytics, and we are proud to be able to offer it to you today, for FREE!

Is social media/Web 2.0 for retail just hype or an essential part of doing business in the 21st century? The Wikipedic definition of Web 2.0 is "a second generation of services available on the World Wide Web that lets people collaborate and share information online." Wikipedia, being a user-generated knowledge base, is itself Web 2.0. In the ecommerce context, Web 2.0 includes leveraging social commerce on your own site, blogging/podcasting and participating in social networks like Youtube, Facebook, Twitter - and anywhere you or your customers can create and share content. Retailers often wonder what Web 2.0 / social media activities to be involved with, so this post ranks what I believe are the top 10 Web 2.0 activities for ecommerce based on their business impact.