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If you want to double your traffic, sell your ad space, get more RSS readers, and give your blog a kick in the pants, you need to read this. Entrecard is a

In ecommerce, one of the most important things is search. And right now, search has been moved to a whole new level with what is called blended search. Blended search is when the search engine takes it beyond text links to include pictures, video, blogs, news and just about anything else. This is changing ecommerce search especially, because now product search is part of this.

I've always been a big proponent of having actionable anchor text for links when I really want someone to click. ...

What should be the role of marketing in the semantic web? Should there be any? According to the W3C, the semantic web is about common data formats that make it easy to integrate and combine data from diverse sources. It's about mapping ideas expressed in human language to data in a way that facilitates automatic processing, where software can programmatically comprehend how different pieces of data are related. It's a web behind the web of animated banner ads and branded UI designs.

One popular post can bring your more traffic and links than a month's worth of your usual content. In this post, I want to set you a challenge with the potential to launch your blog into the stratosphere. Make the next post you write your most popular post ever. The ...

Ideally, your landing page should be a place where you can get visitors to do what you want, whether that be buy a product, click on links, or even just read through information without having to do any additional work. There are a number of things that you can do to improve your site's page. Here's a list of 100 resources that can help you get on the road to building better landing pages.

You may have noticed double underlined links on sites that create a pop up advertisement when moused over. These are "in-text" advertisements, and they're increasingly appearing on content sites to generate additional revenue.

HP can spam the hell out of Google and Google engineers are afraid to do anything about it because they do not want to lose the associated AdWords ad budget. But if you follow HP's strategy it is called spam - and a Google engineer will smile while killing your site. It's just business.

In the last big Matt Cutts interview, Eric Enge managed to get Matt Cutts to say PageRank Sculpting (or siloing, for you Bruce Clay fans) was okay to do on your site and that noindex pages still have PageRank attributed to them. Well . . . Eric Enge did another interview with Matt Cutts this month that he posted moments ago. As usual, Eric managed to get Matt Cutts to tell us some juicy info and he did it all so nonchalantly. ;-) Take these, for example:

The elements of persuasive architecture -- momentum, calls to action, credibility, trigger/keywords, AIDAS, WIIFM, and benefit-oriented copy -- depend on proper hyperlink use. Understanding what to hyperlink, when to do so, and why can turn mediocre conversion rates into superior ones.

Back in Crimes Against Hypertext, I identified several common examples of poor hyperlinking. It generated an interesting discussion so I thought I'd write a follow-up, adding a few more examples and some solutions.

SEO is a changing environment and it pays to keep up to date with the latest techniques. Look at the list of 25 must know SEO websites for 2010

"Users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks. "