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Here are some holiday data feed management tips courtesy of the team at online retail merchandising technology provider, Mercent. This post is the fruit of a Twitter connection with Rick Galan, Strategic Marketing Manager of Mercent and ecommerce blogger. You can follow Rick on Twitter @rickgalan, or follow Jason Billingsley and me at @jbillingsley and @roxyyo respectively.

But not every recipient is looking for Christmas presents. And not every sender gets a seasonal response boost in Q4. So... Don't forget other holidays and cultures

Now it's time for them to pick out email tactics and strategies suited to the last stages of the holiday season (and beyond).

In this second installment, our email and ecommerce experts turn their attention to two critical issues: frequency and standing out from the holiday crowd. So, do you send more email?

Savvy online retailers can attract thrifty customers this holiday season with a sound comparison shopping strategy, but those merchants must be careful not to create a lot of extra work, damage their reputation, or waste money.