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Frederik Van Zande

Holiday Marketing Tips for Comparison Shopping Engines | Get Elastic - 0 views

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    Here are some holiday data feed management tips courtesy of the team at online retail merchandising technology provider, Mercent. This post is the fruit of a Twitter connection with Rick Galan, Strategic Marketing Manager of Mercent and ecommerce blogger. You can follow Rick on Twitter @rickgalan, or follow Jason Billingsley and me at @jbillingsley and @roxyyo respectively.
Frederik Van Zande

Holiday Email Marketing IV: Not everyone buys/sells Christmas presents - 0 views

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    But not every recipient is looking for Christmas presents. And not every sender gets a seasonal response boost in Q4. So... Don't forget other holidays and cultures
Frederik Van Zande

Holiday Email Marketing III: Final days and follow-ups - 0 views

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    Now it's time for them to pick out email tactics and strategies suited to the last stages of the holiday season (and beyond).
Frederik Van Zande

Holiday Email Marketing II: Frequency and focus - 0 views

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    In this second installment, our email and ecommerce experts turn their attention to two critical issues: frequency and standing out from the holiday crowd. So, do you send more email?
Frederik Van Zande

Use Comparison Shopping Sites To Boost Leads | Practical eCommerce - 0 views

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    Savvy online retailers can attract thrifty customers this holiday season with a sound comparison shopping strategy, but those merchants must be careful not to create a lot of extra work, damage their reputation, or waste money.
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