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Frederik Van Zande

The Paradox of Choice: Why More is Less - 0 views

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    Barry Schwartz is a sociology professor at Swarthmore College and author of The Paradox of Choice. In this talk, he persuasively explains how and why the abundance of choice in modern society is actually making us miserable
Frederik Van Zande

Consumers Want Your E-Mail - eMarketer - 0 views

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    Nearly two-thirds of US Internet users surveyed said e-mail was their preferred channel for written communications between friends, with text messaging the second-most-popular choice. The phone was the most popular way to communicate with friends overall, with 41% of respondents naming it as their channel of choice.
Frederik Van Zande

Usability: Gift Registries :: Varien - 0 views

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    Today I'm going to share my thoughts on gift registries. It is true that most ecommerce Web sites these days call them "wishlists," but there are a few companies out there that make the distinction. Additionally, wishlists are often kept private and then sent out by choice, or made public by choice. Gift registries are usually public and searchable (makes it easier for guests to make use of it).
Frederik Van Zande

Cart Abandonment: Nipping FUDDs in the Bud | Get Elastic - 0 views

  • Shipping charges too high - 43% Total cost of purchase more expensive than anticipated - 36% Wanted to comparison shop at other Web sites before making a purchase - 27% Could not contact customer support to answer questions - 16% Forgot usernames and passwords for store accounts - 14%
  • 44% of shoppers surveyed by the e-Tailing Group’s research in late 2006 reported they typically compare 3 stores when making a decision, and 84% cited free shipping as “very to most influential” when buying gifts online. It could very well be a dealbreaker between buying from you or a competitor. So online stores that offer free shipping have an advantage over stores that don’t, right? Not unless the free shipping message gets through to the customer.
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    What are FUDDs? We're not talking about wabbit-hunters or the beer of choice in Shelbyville. FUDDs are fears, uncertainties, doubts and deal breakers that influence consumers' purchase decisions. How you address them can have a huge impact on your conversion rates. PayPal and ComScore recently conducted a study on shopping cart abandonment and discovered customers' top reasons were
Frederik Van Zande

Neuromarketing » Offer a Third Choice, Boost Sales - 0 views

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    In both Decoy Marketing and More Decoys: Compromise Marketing, I wrote about how adding an item to a lineup of products could increase sales. In the former, the "decoy" was a product that was less attractive than another product but priced the same, or almost the same. This caused sales of the more attractive product to jump, perhaps because it looked all that much better by comparison to the similarly priced but less attractive product. Now, researchers at the University of Minnesota have used brain scans to show that it's easier for people to make a decision when a third product option is present vs. choosing between just two possibilities.
Ariel Castro

The "How SEOed are You?" Quiz | SEO.com - 2 views

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    How SEOed is Your Site?" It has a series of multiple choice questions to help you gauge your degree of SEOedness.
steven parker

Exclusive Obstetrician & Gynecologist Database USA - 0 views

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    Pharma Lists offers the most extensive Obstetrician & Gynecologist Database based in USA available online. Our online lists of Obstetrician & Gynecologist are located all across United States to suit your choice, needs & requirements. The Obstetrician & Gynecologist Lists USA are the biggest and most accurate physicians databases for healthcare marketers across the globe.
steven parker

Prepackaged Pediatrician Database - 0 views

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    Searching for an accurate and extensive Pediatrician database? Pharma Lists offers one of the most precise and comprehensive Prepackaged Pediatrician Database based on your preferred located and demographics. Our online lists of Pediatricians are located all across the globe, in different countries to suit your choice, needs & requirements.
steven parker

Exclusive Obstetrician & Gynecologist Database Asia - 0 views

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    Pharma Lists offers the most extensive Obstetrician & Gynecologist Database based in Asian countries such as Singapore, Malaysia, Indonesia, UAE, Dubai, India, etc., available online. Our online lists of Obstetrician & Gynecologist are located all across Asia to suit your choice, needs & requirements. We offer the biggest and most accurate Obstetrician & Gynecologist databases for healthcare marketers across the globe.
steven parker

Comprehensive Obstetrician & Gynecologist Database North America - 0 views

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    Looking for an extensive healthcare executive database? Pharma Lists offers the most extensive Obstetrician & Gynecologist Database across North America. Our online lists of Obstetrician & Gynecologist are located all across major North American countries such as USA & Canada to suit your choice, needs & requirements. It is the biggest and most accurate Obstetrician & Gynecologist databases for healthcare marketers across the globe.
Frederik Van Zande

Google Analytics Blog: Benchmarking now available plus additional opt-in settings - 0 views

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    a beta version of industry benchmarking and a data-sharing settings page. Both are designed to give our customers more choice and better control over their data.
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