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The effectiveness of psychographic targeting is one bet being made by an increasing number of media companies when it comes to interrupting your viewing experience with advertising messages.

“Across the board, articles that were in top emotional categories, such as love, sadness and fear, performed significantly better than articles that were not.”

ESPN and USA Today are also using psychographic rather than demographic targeting to sell to advertisers, including in ESPN’s case, the decision to not show you advertising at all if your team is losing.

The vast majority of the company’s content is apolitical—and that is certainly the way the company portrays itself.

But here’s the thing: TheSoul Publishing also posts history videos with a strong political tinge. Many of these videos are overtly pro-Russian. One video posted on Feb. 17, 2019, on the channel Smart Banana, which typically posts listicles and history videos, claims that Ukraine is part of Russia

the video gives a heavily sanitized version of Josef Stalin’s time in power and, bizarrely, suggests that Alaska was given to the United States by Soviet leader Nikita Khruschev

it’s a little creepy, especially if you don’t know what’s going on

personalized retargeting or remarketing

the palpable feeling that they are being watched as they roam the virtual aisles of online stores

Warren

The Caryatids

Neuromancer

After being awarded a grant, Aralia Systems teamed up with Machine Vision Lab in what seems like a massive invasion of your privacy beyond "in the name of security." Building on existing cinema anti-piracy technology, these companies plan to add the ability to harvest your emotions. This is the part where it seems that filmgoers should be eligible to charge movie theater owners. At the very least, shouldn't it result in a significantly discounted movie ticket?  Machine Vision Lab's Dr Abdul Farooq told PhysOrg, "We plan to build on the capabilities of current technology used in cinemas to detect criminals making pirate copies of films with video cameras. We want to devise instruments that will be capable of collecting data that can be used by cinemas to monitor audience reactions to films and adverts and also to gather data about attention and audience movement. ... It is envisaged that once the technology has been fine tuned it could be used by market researchers in all kinds of settings, including monitoring reactions to shop window displays."  

The 3D camera data will "capture the audience as a whole as a texture."

the technology will enable companies to cash in on your emotions and sell that personal information as marketing data

Okay, hackers, it's time to use your powers for good.

The "public internet" is for the poor Pledging to keep the "public internet" neutral is great, but what happens when companies stop wanting to offer their services on it? Googlezon has the answer: In their proposal, they say that it's perfectly OK for companies and consumers to buy non-neutral, non-public "special services" online. If you're a media company that streams videogames, for example, your customers want a guarantee that the game won't stall out because of a crappy "public internet" connection. So you make your game available only to people with the special service "gamer package." Your customers pay you; you pay Googlezon; now there's a superfast connection for the privileged few with money to burn. And what happens when news websites start delivering their pretty pictures and infographics in 3D? Verizon has already suggested 3D is a perfect "special service" to deliver in a non-neutral way. In five years, the public internet is going to look boring and obsolete. Where's the 3D? Where are all the cool games and streaming viddies? The public internet? Yeah, that's just for poor people. But guess what's going to remain on the public net, the place where you go when you don't have money? Certainly there will be educational resources like Wikipedia. But mostly it's going to be advertisement-saturated free content from major entertainment companies. And of course there will be many opportunities to give your personal information to Facebook, or gamble away your non-existent savings on Zynga games. (Sorry - did I say gamble? I meant "pay for premium poker game content.") Put in brick-and-mortar terms: There won't be any produce markets on the public internet, but there will be plenty of liquor stores.

Googlezon will be a gatekeeper not just for new web services but also for content. The companies can choose to support services from any small business they like, and block others. Same goes for sites providing news or entertainment. Googlezon might make an agreement with the New York Times to load its pages faster than the Washington Post. And Googlezon might not load io9 at all, unless of course you're reading this blog via the Google Reader (as part of the "special service" package called "blogs and podcasts")

My father would have been unable to “teach to the test.” He once complained about errors in a sixth-grade math textbook, so he had the class learn math by designing a spaceship. My father would have been spat out by today’s test-driven educational regime.

A career in computer science makes you see the world in its terms. You start to see money as a form of information display instead of as a store of value. Money flows are the computational output of a lot of people planning, promising, evaluating, hedging and scheming, and those behaviors start to look like a set of algorithms. You start to see the weather as a computer processing bits tweaked by the sun, and gravity as a cosmic calculation that keeps events in time and space consistent. This way of seeing is becoming ever more common as people have experiences with computers. While it has its glorious moments, the computational perspective can at times be uniquely unromantic. Nothing kills music for me as much as having some algorithm calculate what music I will want to hear. That seems to miss the whole point. Inventing your musical taste is the point, isn’t it? Bringing computers into the middle of that is like paying someone to program a robot to have sex on your behalf so you don’t have to. And yet it seems we benefit from shining an objectifying digital light to disinfect our funky, lying selves once in a while. It’s heartless to have music chosen by digital algorithms. But at least there are fewer people held hostage to the tastes of bad radio D.J.’s than there once were. The trick is being ambidextrous, holding one hand to the heart while counting on the digits of the other.

The future of education in the digital age will be determined by our judgment of which aspects of the information we pass between generations can be represented in computers at all. If we try to represent something digitally when we actually can’t, we kill the romance and make some aspect of the human condition newly bland and absurd. If we romanticize information that shouldn’t be shielded from harsh calculations, we’ll suffer bad teachers and D.J.’s and their wares.

the “American Plan.” From the 1910s through the 1950s, and in some places into the 1960s and 1970s, tens of thousands—perhaps hundreds of thousands—of American women were detained and forcibly examined for STIs. The program was modeled after similar ones in Europe, under which authorities stalked “suspicious” women, arresting, testing and imprisoning them.

If the women tested positive, U.S. officials locked them away in penal institutions with no due process. While many records of the program have since been lost or destroyed, women’s forced internment could range from a few days to many months. Inside these institutions, records show, the women were often injected with mercury and forced to ingest arsenic-based drugs, the most common treatments for syphilis in the early part of the century. If they misbehaved, or if they failed to show “proper” ladylike deference, these women could be beaten, doused with cold water, thrown into solitary confinement—or even sterilized.

beginning in 1918, federal officials began pushing every state in the nation to pass a “model law,” which enabled officials to forcibly examine any person “reasonably suspected” of having an STI. Under this statute, those who tested positive for an STI could be held in detention for as long as it took to render him or her noninfectious. (On paper, the law was gender-neutral; in practice, it almost exclusively focused on regulating women and their bodies.)

The capture of the regulatory state by capitalism is why companies spy on you: spying only makes money if all costs (breaches, loss of agency, etc) can be externalized onto society, and if companies can manufacture consent by cramming an "I agree" button down your throat. In other words, they spy on you because they can get away with it, because the state permits them. We don't have a federal privacy law with a private right of action, we don't have statutory limits on terms of service. Even where you do have some rights, we let companies take them away with "binding arbitration" waivers that confiscate your right to sue them and join class actions

Vizio is a surveillance company that incidentally manufactures TVs. A Vizio TV nonconsensually spies on you and shows you ads, and it does so despite the fact that you're paying for it. Vizio's latest financials show that the company makes more money from spying on you than it does from selling TVs.

our justice system treats corporate crime as a feature, not a bug, and allows firms to use the proceeds from their misbehavior to buy their way out of accountability.

A visit to Dictionary.com resulted in 234 trackers being installed on our test computer, and only 11 of those were installed by Dictionary.com.

Every time I have a thought, I take an action online and Google it. So [online tracking] does build up these incredibly rich dossiers. One question is: Is knowing your name the right definition of anonymity? Right now, that is considered anonymous. If they don't know your name, they're not covered by laws that regulate personally identifiable information. And that's what the Federal Trade Commission is considering — that the definition of personal information should be expanded beyond name and Social Security number. Another thing that [online tracking] raises is sensitive information. So if you're looking at gay websites, then you're labeled as gay in some database somewhere and then you're followed around and sold on some exchange as gay, and you just may not want that to happen. So I feel like there are some categories that we as a society may not want collected: our political affiliation, our diseases, our income levels and many other things."

you can go to the websites of all of these tracking companies and ask them not to track you — which is absurd, because you'd have to know who they are. There is a list of all of them on the ad industry's webpage, and you can opt out of all of them at the same time. But one thing to know about tracking is they actually put a tracker on your computer saying don't track me. So you're opting in to being tracked for not being tracked

People have speculated before about the idea that the Internet might become self-aware and turn into the first "real" A.I., but could it be more likely to happen to cities, in which humans actually live and work and navigate, generating an even more chaotic system?

"By connecting and providing visibility into disparate systems, cities and buildings can operate like living organisms, sensing and responding quickly to potential problems before they occur to protect citizens, save resources and reduce energy consumption and carbon emissions," reads the invitation to IBM's PULSE 2010 event.

And Cisco is already building the first of these smart cities: Songdo, a Korean "instant city," which will be completely controlled by computer networks — including ubiquitious Telepresence applications, video screens which could be used for surveillance. Cisco's chief globalization officer, Wim Elfrink, told the San Jose Mercury News: Everything will be connected - buildings, cars, energy - everything. This is the tipping point. When we start building cities with technology in the infrastructure, it's beyond my imagination what that will enable.

"We figured out that people have advertised so much with their online ego, that basically a kind of avatar persona has been created so actually people start talking about killing someone like it would be a real person,"

"If you are heavily active [on the internet], by disconnecting you are losing a significant relationship. Those 30 or 40 hours of time now have to be filled with real life." Dr Block says some people can find it very gratifying, while others find they are not capable of staying disconnected. However, he believes the worst case scenario is when the decision to disconnect is made by a third party. "It can be a disaster and can even lead to suicide."

If we can't live in the moment without tweeting about it, or broadcasting all of our thoughts to our 2,000 Facebook friends, are we in danger of losing our sense of identity?

There are ways to defang Chrome, which is much more complicated than just using “Incognito Mode.” But it’s much easier to switch to a browser not owned by an advertising company.

Vicious Saudi autocrat Mohamed bin Salman has a new vision for Neom, his plan for a massive, $500 billion, AI-powered, nominally legally independent city-state of the future on the border with Egypt and Jordan. When we last left the crown prince, he had reportedly commissioned 2,300-pages’ worth of proposals from Boston Consulting Group, McKinsey & Co. and Oliver Wyman boasting of possible amenities like holographic schoolteachers, cloud seeding to create rain, flying taxis, glow-in-the-dark beaches, a giant NASA-built artificial moon, and lots of robots: maids, cage fighters, and dinosaurs.

Now Salman has a bold new idea: One of the cities in Neom is a line. A line roughly 105-miles (170-kilometers) long and a five-minute walk wide, to be exact. No, really, it’s a line. The proposed city is a line that stretches across all of Saudi Arabia. That’s the plan.

“With zero cars, zero streets, and zero carbon emissions, you can fulfill all your daily requirements within a five minute walk,” the crown prince continued. “And you can travel from end to end within 20 minutes.”AdvertisementThe end-to-end in 20 minutes boast likely refers to some form of mass transit that doesn’t yet exist. That works out to a transit system running at about 317 mph (510 kph). That would be much faster than Japan’s famous Shinkansen train network, which is capped at 200 mph (321 kph). Some Japanese rail companies have tested maglev trains that have gone up to 373 mph (600 kph), though it’s nowhere near ready for primetime.