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The video ends by displaying a future vision of Russian expansion that includes most of Europe (notably not Turkey), the Middle East and Asia

According to Nox Influencer, Bright Side alone is earning between $314,010 and 971,950 monthly, and 5-Minute Crafts is earning between $576,640 and $1,780,000 monthly through YouTube partner earning estimates. As a privately held company, TheSoul Publishing doesn’t have to disclose its earnings. But all the Cypriot-managed company has to do to earn money from YouTube is meet viewing thresholds and have an AdSense account. AdSense, a Google product, just requires that a company have a bank account, an email address and a phone number. To monetize to this magnitude of revenue, YouTube may have also collected tax information, if TheSoul Publishing organization is conducting what it defines as “U.S. activities.” It’s also possible that YouTube verified a physical address by sending a pin mailer.

According to publicly available information from the YouTube channels themselves—information provided to YouTube by the people who set up and operate the channels at TheSoul Publishing—as of August 2019, 21 of the 35 channels connected to TheSoul Publishing claim to be based in the U.S. Ten of the channels had no country listed. Zodiac Maniac was registered in the U.K, though TheSoul Publishing emphasizes that all of its operations are run out of Cyprus.

 Now I’ve Seen Everything was the only channel registered in the Russian Federation. That channel has more than 400 million views, which, according to the analytics tool Nox Influencer, come from a range of countries, including Russia and Eastern European and Central Asian countries—despite being an English-language channel

In another video on Smart Banana, which has more than 1 million views, the titular banana speculates on “12 Countries That May Not Survive the Next 20 Years”—including the United States, which the video argues may collapse because of political infighting and diverse political viewpoints

Facebook pages are not a direct way to increase profit unless a company is actively marketing merchandise or sales, which TheSoul Publishing does not appear to do. The pages coordinate posting, so one post will often appear on a number of different pages. To a digital advertiser, this makes perfect sense as a way to increase relevance and visibility, but it’s far from obvious what TheSoul Publishing might be advertising. Likewise, there’s no obvious financial benefit to posting original videos within Facebook. The company did not meaningfully clarify its Facebook strategy in response to questions on the subject.

Facebook forbids what it describes as “coordinated inauthentic behavior,” as its head of cybersecurity describes in this video. While TheSoul’s Publishing’s behavior is clearly coordinated, it is unclear that any of its behavior is inauthentic based on information I have reviewed.

One thing that TheSoul is definitely doing on Facebook, however, is buying ads—and, at least sometimes, it’s doing so in rubles on issues of national importance, targeting audiences in the United States. The page Bright Side has 44 million followers and currently lists no account administrators located in the United States, but as of Aug. 8, 2019, it had them in Cyprus, Russia, the United Kingdom, El Salvador, India, Ukraine and in locations “Not Available.” It used Facebook to post six political advertisements paid for in the Russian currency.

the point here is not that the ad buy is significant in and of itself. The point, rather, is that the company has developed a massive social media following and has a history of at least experimenting with distributing both pro-Russian and paid political content to that following

TheSoul’s political ads included the one below. The advertisement pushes viewers to an article about how “wonderful [it is] that Donald Trump earns less in a year than you do in a month.” The advertisement reached men, women, and people of unknown genders over the ages of 18, and began running on May 15, 2018. TheSoul Publishing spent less than a dollar on this advertisement, raising the question: why bother advertising at all?

Hayabusa2 reminds us that space exploration is more multinational and more disaggregated than ever.  Besides JAXA there are space programs being build up by China and India, including robot craft, astronauts (taikonauts, for China, vyomanauts, for India), and space stations.  The Indian Mars Orbiter still circles the fourth planet. The European Space Agency continues to develop satellites and launch rockets, like the JUICE (JUpiter ICy moons Explorer).  Russia is doing some mixture of commercial spaceflight, ISS maintenance, exploration, and geopoliticking.  For these nations space exploration holds out a mixture of prestige, scientific and engineering development, and possible commercial return.

Bezos, Musk, and others live out a Robert Heinlein story by building up their own personal space efforts.  This is, among other things, a sign of how far American wealth has grown, and how much of the elite are connected to technical skills (as opposed to inherited wealth).  It’s an effect of plutocracy, as I’ve said before.  Yuri Milner might lead the first interstellar mission with his Breakthrough Starshot plan.

Privatization of space seems likely to continue.

Uneven development is also likely, as different programs struggle to master different stations in the space path.  China may assemble a space station while Japan bypasses orbital platforms for the moon, private cubesats head into the deep solar system and private companies keep honing their Earth orbital launch skills.

Surely the challenges of getting humans and robots further into space will elicit interesting projects that can be used Earthside.  Think about health breakthroughs needed to keep humans alive in environments scoured by radiation, or AI to guide robots through complex situations.

robots continue to be cheap, far easier to operate, capable of enduring awful stresses, and happy to send gorgeous data back our way

Japan seems committed to creating a lunar colony.  Musk and Bezos burn with the old science fiction and NASA hunger for shipping humans into the great dark.  The lure of Mars seems to be a powerful one, and a multinational, private versus public race could seize the popular imagination.  Older people may experience a rush of nostalgia for the glorious space race of their youth.

This competition could turn malign, of course.  Recall that the 20th century’s space races grew out of warfare, and included many plans for combat and destruction. Nayef Al-Rodhan hints at possible strains in international cooperation: The possible fragmentation of outer space research activities in the post-ISS period would constitute a break-up of an international alliance that has fostered unprecedented cooperation between engineers and scientists from rival geopolitical powers – aside from China. The ISS represents perhaps the pinnacle of post-Cold War cooperation and has allowed for the sharing and streamlining of work methods and differing norms. In a current period of tense relations, it is worrying that the US and Russia may be ending an important phase of cooperation.

Space could easily become the ground for geopolitical struggles once more, and possibly a flashpoint as well.  Nationalism, neonationalism, nativism could power such stresses

Enough of an off-Earth settlement could lead to further forays, once we bypass the terrible problem of getting off the planet’s surface, and if we can develop new ways to fuel and sustain craft in space.  The desire to connect with that domain might help spur the kind of space elevator which will ease Earth-to-orbit challenges.

The 1960s space race saw the emergence of a kind of astronaut cult.  The Soviet space program’s Russian roots included a mystical tradition.  We could see a combination of nostalgia from older folks and can-do optimism from younger people, along with further growth in STEM careers and interest.  Dialectically we should expect the opposite.  A look back at the US-USSR space race shows criticism and opposition ranging from the arts (Gil Scott-Heron’s “Whitey on the Moon”, Jello Biafra’s “Why I’m Glad the Space Shuttle Blew Up”) to opinion polls (in the US NASA only won real support for the year around Apollo 11, apparently).  We can imagine all kinds of political opposition to a 21st century space race, from people repeating the old Earth versus space spending canard to nationalistic statements (“Let Japan land on Deimos.  We have enough to worry about here in Chicago”) to environmental concerns to religious ones.  Concerns about vast wealth and inequality could well target space.

How will we respond when, say, twenty space tourists crash into a lunar crater and die, in agony, on YouTube?

That’s a lot to hang on one Japanese probe landing two tiny ‘bots on an asteroid in 2018, I know.  But Hayabusa2 is such a signal event that it becomes a fine story to think through.

Many security researchers think that it would take the resources of a nation state to accomplish.

Bushehr is a plausible target, but there could easily be other facilities -- refineries, chemical plants or factories that could also make valuable targets, said Scott Borg, CEO of the U.S. Cyber Consequences Unit, a security advisory group. "It's not obvious that it has to be the nuclear program," he said. "Iran has other control systems that could be targeted."

Iran has been hit hard by the worm. When it was first discovered, 60 percent of the infected Stuxnet computers were located in Iran, according to Symantec.