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The "Status" column will contain either a green checkmark graphic or a red "x" graphic. This tells you whether your file is valid (green checkmark) or invalid or missing (red "x"). Remember that a green checkmark does not necessarily mean that all your URLs are correct or indexed. It means only that the site map file you submitted contains valid XML.

AdWords Brings Business Addresses to Ads Google has launched "location extensions," an AdWords feature that lets clients "extend" campaigns by dynamically incorporating their business addresses. Users can create local ads with extensions from scratch, or add them to existing text ads, observes Search Engine Land. This makes it unnecessary to build separate ad units for local business ads. Learn more about location extensions at Google's dedicated overview section; a portion of its help center also covers setting up specific location extensions for individual ads. "Your ads can show with their relevant extensions on Google and Google Maps and as regular text ads without the extensions on partner sites in the Search and Content Networks," explained Google's AdWords blog. The feature will be unrolled across the AdWords user base over the next handful of weeks. To access it, click on "Settings" within a given AdWords campaign and select "Show relevant addresses with your ads" under Audience > Locations.

Google, which enjoyed 78.48% of June search share compared to Yahoo's 11.04%.

The vast majority of these views are served by Youtube, which ranked No. 5 in the top 10 web brands for April 2009 (behind Google, Yahoo, MSN/Windows Live and Microsoft).

July 27, 2009 PPC Click Fraud Rate Drops to 12.7% in Q2 2009 Click Forensics has released data regarding pay-per-click (PPC) fraud for the second quarter of 2009. The news is good. Not only is click fraud down from the first quarter of 2009, it's down year-over-year as well. This year's second quarter click fraud rate came in at 12.7%, which is an almost 8% decrease from the first quarter, which was 13.8% The second quarter of 2008 came in at 16.2.%, which means Q2 2009 came in 22% lower than the year prior. Click fraud did increase from certain programs and sources.

You can find domains that may be available by checking out these resources: Go Daddy has an expired domain name auction. Justdropped.com lets you search for deleted domain names. FreshDrop.net lets you search all of the domain name auctions.

In terms of short-term gain, this can lead to links from outside of Twitter (links within Twitter are nofollowed). Those links can drive a handsome return on the time you invested. Links are still the short-term payout. Will there come a time where "social media mentions" are a factor in search engine rankings? Or will Twitter ever be able to send thousands or tens of thousands of visitors per day to Web sites? Probably, but for most people it isn't here yet. But links are available now. Focus on building a topic-matter-specific Twitter account, publish quality content, network with influencers, and you'll get links. If you do this well, and have a bit of luck, some of them may be from highly trusted and authoritative sources. In addition, you'll put yourself in a position where your direct Twitter traffic can grow as Twitter moves towards the mainstream. Publishing this type of quality content in sufficient volume is hard work. You can't dip your toe in the water, you need to dive in, and you need to be patient because the process takes time. Focus your goals on the right objectives and your chances of success go up significantly.