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Rob Laporte

3 Reasons Why Blogs for SEO Fail | Online Marketing Blog - 0 views

www.toprankblog.com/...blogs-for-seo-fail

seo social media

shared by Rob Laporte on 24 Dec 08 - Cached
  • However, when it comes to blogs, consumer information discovery trends are involving social networks and social media at an increasing rate. Recommendations are competing with search. When looking at the web analytics of our blog and client blogs, social media traffic is in the top 5 referring sources of traffic. Blogs are social and social media sources will become increasingly important for many business blogging efforts in the coming year. So, what can a company do to build upon and benefit from, the compounding equity that grows with long term blogging and SEO efforts? I’ll be answering that question specifically in tomorrow’s post on 5 Tips for Successful Blog Optimization efforts. In the meantime, have you started a blog only to lose interest or stop contributing to it? What was your reason? What would you do differently?
Rob Laporte

Usability.gov - 0 views

www.usability.gov

usability & CRO

shared by Rob Laporte on 16 Dec 08 - Cached
Rob Laporte

SEO 2.0 | The 7 Simplest Ways To Lower Your Bounce Rate and Get More Conversions - 0 views

seo2.0.onreact.com/-rate-and-get-more-conversions

roi planning

shared by Rob Laporte on 24 Nov 08 - Cached
  • How do you measure the bounce rate? Using an analytics tool like Google Analytics or Woopra allows you to check the bounce rate. Any bounce rate below 50% is OK but most bounce rates are far higher. 80% is really bad but very common. Social media like Digg and Reddit even have 90 - 95% bounce rates. In case you have 80% of visitors bouncing you lose 80 users of of 100! Imagine a shop where 80 out of 100 people just open the door and leave instantly.
Rob Laporte

Search Stats You Need to Know (Sept 08) & Build A Banner In Minutes - 0 views

searchengineland.com/-a-banner-in-minutes-15241.php

ppc banners

shared by Rob Laporte on 29 Oct 08 - Cached
  • Google AdWords: Separate metrics for Google and search partners are now available As reported on the Inside AdWords blog, and in the spirit of transparency, Google is finally breaking out stats between Google Search and the Google Search Network. I’ve actually run mirrored campaigns with each option just to be able to see the difference between the two search vehicles. I’m glad Google has now opened this up to us. According to the Google blog: We’re happy to let you know that we’ve changed the way your Campaign Summary and Ad Group Summary pages present statistics in order to give you additional level of detail into your campaign performance. Previously, these pages divided statistics into two categories: search, which included Google and search partners, and the content network. Now, we show one set of statistics for Google and another set aggregating search partner performance. Search partners include AOL, Ask.com, and many other search sites around the web. You can view ad group or campaign performance at a summary level, or broken down by different combination of Google, our search partners, and our content network. Additionally, separate Google and aggregate search partner statistics will soon be available in the Report Center. Click image above for full screen version
  • Average Search CPC Data by Category for September 2008 Reported by ClickZ based on an Efficient Frontier study A look at the average CPC (define) in search by vertical in the U.S. for September 2008, compared to the prior month. Data and research are provided by Efficient Frontier. “Total finance” includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers. The percentage of change from the previous month is indicated in parenthesis. Total Finance - $2.06 (-22.6%) Mortgage - $2.89 (7.8%) Insurance - $12.65 (4.3%) Travel - $0.69 (-4.2%) Automotive - $0.54 (-5.3%) Retail - $0.50 (13.6%) Dating - $0.44 (2.3%) The biggest change came in the Finance category which dropped from $2.66 in August to $2.06 in September.
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  • Paid Search Spending Pops: Very few cuts planned, most plan to splurge From eMarketer The near future of online ad spending in the US—or at least the largest portion of it—continues to look good despite turmoil in some other ad media and the economy at large. More than eight out of 10 marketers who spent at least $50,000 per month on paid search said they planned to maintain or increase their spending during the next 12 months, according to a Marin Software-sponsored study conducted by JupiterResearch. More than 90% of the big spenders also said they would spend as much as 22% more if they had better campaign management tools. Change in Paid Search Spending in next 12 Months according to US Search Marketers, 2008. 55% Plan to Increase spending 28% Plan to Maintain spending 17% Plan to decrease spending
  • Free tool of the week: Build banner ads in minutes in AdWords Called the Display Ad Builder, AdWords now offers a wizard type interface which walks you through the process of building a banner ad. As reported on their blog last week: Today we released the AdWords display ad builder, which lets you create professional-looking display ads in AdWords without needing to hire a designer or start from scratch. If you’ve wanted to expand beyond your text ad campaigns, or if you’ve been looking for an easier way to build display ads, this tool can help. This new tool lets you create customized display ads with your own text, images, and logo. You can also change colors and backgrounds. The tool can create ads to fit all possible placements across the Google content network, including video and game placements. The display ad builder is available now to all advertisers in the U.S. and Canada. The interface is very easy to use. Check out the sample ad I designed for this column: Okay, so I’m not going to win a Cleo award for this, but it is a good way to make a quick ad and I’m sure Google will expand the features in the near future. For more info on this tool, check out the YouTube video tutorial and the Display Ads 101 Tutorial.
  • Rob Laporte on 29 Oct 08
     
    Top 10 Industry Search Terms - September, 2008 By Hitwise US The terms listed below are ranked by volume of searches that successfully drove traffic to websites in the Hitwise All Categories category for the 4 weeks ending September 27, 2008, based on US Internet usage. 1. myspace - .78% 2. craigslist - .47% 3. ebay - .34% 4. youtube - .26% 5. myspace.com - .26% 6. facebook - .20% 7. yahoo - .19% 8. mapquest - .16% 9. www.myspace.com - .10% 10. craigs list - .09% Top 10 Fast Moving Search Terms - September, 2008 by Hitwise This list features the search terms for the industry All Categories, ranked by largest relative increase for the week ending September 27, 2008, compared with the week ending September 20, 2008. 1. dancing with the stars 2. paul newman 3. david blaine 4. clay aiken 5. britney spears 6. 2009 ford mustang concept car 7. hooters 8. criss angel 9. heroes 10. presidential debate Some of the terms that are off the top ten list from August: sarah palin, hurricane gustav, how to get a tax refund, palin, democratic convention Average Search CPC Data by Category for September 2008 Reported by ClickZ based on an Efficient Frontier study A look at the average CPC (define) in search by vertical in the U.S. for September 2008, compared to the prior month. Data and research are provided by Efficient Frontier. "Total finance" includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers. The percentage of change from the previous month is indicated in parenthesis. Total Finance - $2.06 (-22.6%) Mortgage - $2.89 (7.8%) Insurance - $12.65 (4.3%) Travel - $0.69 (-4.2%) Automotive - $0.54 (-5.3%) Retail - $0.50 (13.6%) Dating - $0.44 (2.3%) The biggest change came in the Finance category which dropped from $2.66 in August to $2.06 in September. Paid Search Spending Pops: Very few cuts planned, most plan to splurge From eMarketer
Rob Laporte

Universal Search: The (War) Elephant in the Room - Search Engine Watch (SEW) - 0 views

searchenginewatch.com/3631629

seo

shared by Rob Laporte on 24 Nov 08 - Cached
  • Working as One Agencies need to throw the old model out the window. Rather than addressing only our own discipline, we need to look at the playing field as a whole. Focusing all efforts in harmony is the only way to properly address the challenges of universal search. Today's search strategy requires optimization of all of the client's assets, not just their Web site. This means press releases, images, videos, and even brick-and-mortar locations to take full advantage of all that universal search has to offer. Included in this is the paid search team, not only for the promotional opportunities provided by paid search but also for how they must work in conjunction with feeds management. Take the new Google feature being tested called the Plus Box. Clients can't take advantage of this new feature without having the paid search team and the feeds management team working together. The paid team needs to ensure the bidding strategy meets the needs of the user, and the feeds management team must provide a feed of the appropriately bid upon terms to Google Base in order to populate the Plus Box. One needs the other to function.
Rob Laporte

The Long-Tail is Your Best Bet for 1st Position | PalatnikFactor.com - 0 views

palatnikfactor.com/...your-best-bet-for-1st-position

seo

shared by Rob Laporte on 24 Nov 08 - Cached
  • Rob Laporte on 24 Nov 08
     
    long-tail keyword
Rob Laporte

WebMama's Look at the Web: Help Me Create a Top 10 SEM List for Blogs.com - 0 views

blog.webmama.com/...reate-top-10-sem-list-for.html

seo site code & design

shared by Rob Laporte on 24 Nov 08 - Cached
  • My morning coffee is enjoyed over--http://www.searchengineland.com/http://www.searchengineguide.com/http://www.seroundtable.com/hope that helps!   At 22/10/08 17:07 ,  Barry Schwartz said... Heh... I'd also vote for SERoundtable.com   At 23/10/08 12:22 ,  Claudia Bruemmer said... http://searchengineland.com/http://www.toprankblog.com/http://www.seroundtable.com/http://www.seomoz.org/bloghttp://www.seobook.com/blog
Rob Laporte

Should you sculpt PageRank using nofollow? | MickMel SEO - 0 views

www.mickmelseo.com/...sculpt-pagerank-using-nofollow

seo site code & design

shared by Rob Laporte on 24 Nov 08 - Cached
  • Home About Contact RSS Feed   « Google releases Ad Manager A little more about Placement Targeting in AdSense » Should you sculpt PageRank using nofollow? I’ve seen a few posts (Dave Naylor, Joost de Valk) discussing this over the last few days and thought I’d share my view of it. Both posts bring up the same analogy, attributed to Matt Cutts: Nofollowing your internals can affect your ranking in Google, but it’s a 2nd order effect. My analogy is: suppose you’ve got $100. Would you rather work on getting $300, or would you spend your time planning how to spend your $100 more wisely. Spending the $100 more wisely is a matter of good site architecture (and nofollowing/sculpting PageRank if you want). But most people would benefit more from looking at how to get to the $300 level. While I agree in theory, I think that’s a bit oversimplified.  What if you could re-allocate your $100 more effectively in just a few minutes, then go try to raise it to $300? Sculpting PageRank is one of those things that can earn a nice benefit in a short period of time, but you can keep tweaking forever for progressively lesser and lesser gains.  See the chart on the left. For example, you probably have links on your site for “log-in”, “privacy policy” and other such pages.  Go in and nofollow those.  How long did that take?  Two minutes?  That alone probably brought as much benefit as it will to go through every page and carefully sculpt things out. Knock out a few of those links, then spend your time trying to work on getting $300.
Rob Laporte

NoFollow and PageRank Sculpting is it Worth the Effort - 0 views

www.wolf-howl.com/...agerank-sculpting-worth-effort

seo site code & design

shared by Rob Laporte on 24 Nov 08 - Cached
  • For some websites using nofollow and pagerank sculpting is a complete waste of time, energy and resources. For other websites there may be some moderate level of benefit, and for some websites ignoring pagerank sculpting may be costing you traffic and sales.
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