DISC Inc

Also, you can now add your videos to your Local Business Listing on Google Maps. Your videos must be on YouTube before they can appear in your listing.

Each scenario will require a slightly different focus in PPC marketing. Like most real world businesses, you need to be well represented in Google universal and Google Maps (a.k.a. Google Local).Why? Because you must be where searchers are looking for you, and searchers are looking in both places. Therefore, you need to have ads on both platforms. For non-geotargeted ad groups that will appear on the universal results pages, create campaigns and ad groups using terms that include geo-qualifiers, like a ZIP code, neighborhood, town, metro area, or larger region. Then, while the ads will appear to everyone regardless of where they are, only those people specifically looking for a product or service in your area, and not one 500 miles away, are likely to click on your ad.

A backlink towards the url: yourdomain.com/goodkeyword/ affects yourdomain.com in a positive way, assuming it is a good backlink. But a quality backlink towards the url: goodkeyword.yourdomain.com does not affect the domain yourdomain.com in a positive or negative way. These url's are treated in a completely different way, as if they were two different domains.