Report: Verizon May Opt For Google To Provide Mobile Search Front
Verizon, Google Close To Mobile Search Deal from the Wall Street Journal reports that Google and Verzion are close on a deal. The deal would make Google the default search provided for Verizon mobile devices. In the past, Verizon and other mobile carriers were reluctant to let Google or other search companies invade this space, but that might be over with.
The Wall Street Journal says Verizon wants Google to create a new search platform that would be a one-stop shop. In exchange, Google would share the ad revenue with Verizon under this platform. The details of the deal are not complete yet and as soon as we have more information, we will update you.
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Web Analytics for (SEM) Dummies Part 1: Basic Terminology and a Free Geocoding Tool - 0 views
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AdWords 301: Advanced - The 301 session is recommended for advertisers who already understand the basic fundamentals of advertising on AdWords. Topics include campaign best practices, advanced optimization techniques, and split testing. There is also a deep dive into the Content Network and advanced bidding strategies. . Note – These seminars are NOT put on by Google. They are partners of Google. However, my guess is that they’re going to be at least halfway decent if Google is promoting them. You can learn more about the seminars including registration dateshere.
SEM News, The Ultimate Guide To Search Marketing Optimization, & Broad Match Or Not? - 0 views
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In depth: the ultimate search marketing optimization guide, part 1: the basics In last week's article, I mentioned a post called the AdCenter Optimization Quick Reference Guide on the adCenter Community Site by Shefali Singla. It has some basic tips and tricks (albeit Microsoft specific) for optimizing accounts. I remember having something similar when I worked at a search agency some years ago, so I thought I'd expand upon that listing, make it more platform generic, and hopefully create a good checklist of things to think about when doing your daily optimizing.
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"As part of Google's recent acquisition of DoubleClick, the Performics affiliate network is now a part of Google. To consolidate our offerings, we will be phasing out the AdWords pay-per-action beta, and the product will be retired on during the last week of August. Pay-per-action campaigns and all related data will be removed from all AdWords accounts the last week of October." So, if you have any CPA business in AdWords right now, it would seem that you should make sure to back up all of your data immediately... A follow-up announcement on the AdWords blog unveils the next step: "The Google Affiliate Network, previously known as DoubleClick Performics Affiliate, has been in operation since 1998. Through the network, advertisers can open their ads to all publishers in the network, or select specific publishers that match their criteria. You can set a CPA for your entire campaign or establish custom payment schedules for specific publishers -- such as a higher CPA for a particularly optimal placement. The Google Affiliate Network is currently a separate product from AdWords and AdSense. As with AdSense, publishers must apply and be accepted into the network." You can check out the home page for the new Google Affiliate Network here. I think this will be a very smart media channel and I've already signed up to learn more and get started.
Google Insights For Search Launches - 0 views
» Local Mobile Search - 0 views
Redirects: Good, Bad & Conditional - 0 views
April US Social Networking Traffic Down 16% from '07 - MarketingVOX - 0 views
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April US Social Networking Traffic Down 16% from '07\n\nThe market share of April US visits to a custom category of 57 of the leading social-networking websites increased 3 percent from March - but was down 16 percent from April 2007, Hitwise reports - via MarketingCharts. MySpace.com led in traffic, receiving 73.82 percent of the market share of US visits in April.\n\nhitwise-social-network-sites-traffic-market-share-april-2008.jpg\n\n * Facebook ranked second by the market share of visits, with 14.80 percent, followed by MyYearbook, which received 1.33 percent.\n * US traffic to MySpace and Bebo, among the top 5, decreased 5 percent and 13 percent, respectively, compared with April 2007.\n * MyYearbook had the largest gain in market share in April 2008, increasing 475 percent compared with April 2007.\n * Facebook and BlackPlanet followed, increasing 32 and 15 percent, respectively.\n\nNew and Returning Visitors\n\nhitwise-social-network-sites-returning-traffic-april-2008.jpg\n\n * Among the top five social networking websites by market share, MySpace received 95 percent of its visits from returning visitors in April.\n * Facebook and MyYearbook.com followed with 93 percent and 90 percent, respectively, of traffic returning from within the previous 30 days.\n\nTime Spent on Network\n\nhitwise-social-network-sites-time-spent-april-2008.jpg\n\n * In April, the average time spent among all social networking websites increased 73 percent compared with April 2007.\n * Among the top five most-visited websites, MyYearbook led with users spending an average of 32 minutes and 54 seconds on the website.\n * Facebook had the largest growth in average time spent, increasing 57 percent in April 2008, to 20 minutes and 52 seconds, from 13 minutes and 19 seconds in April 2007.\n\nHitwise, a subsidiary of Experian, has issued a social networking report, "The Impact of Social Networking in the US," analyzing which industries are most affected by social n
Socializing Search, Part 1 - ClickZ - 0 views
Socializing Search, Part 2 - ClickZ - 0 views
What is a Law Firm Partner? - 0 views
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