In the past, I've said there's no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid search really can affect organic search.
My team recently noticed this in one of our client's Google Webmaster Tools accounts. They saw instances of backlink anchor text that we knew we weren't optimizing against (not requesting links with these keywords) and they seemed very promotional in nature.
When we reviewed these links, we saw that they were coming from paid search efforts. They were the titles of the ads on both Overture/Yahoo Search Marketing and Google AdWords. Yet, Google Webmaster Tools was (and still is) showing these as anchor text of backlinks to the Web site.
Top Signs Your Site Isn't Ready for Prime Time, Part 2 - Search Engine Watch (SEW) - 0 views
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You can find domains that may be available by checking out these resources: Go Daddy has an expired domain name auction. Justdropped.com lets you search for deleted domain names. FreshDrop.net lets you search all of the domain name auctions.
PPC Click Fraud Rate Drops to 12.7% in Q2 2009 - Search Marketing News Blog - Search En... - 0 views
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July 27, 2009 PPC Click Fraud Rate Drops to 12.7% in Q2 2009 Click Forensics has released data regarding pay-per-click (PPC) fraud for the second quarter of 2009. The news is good. Not only is click fraud down from the first quarter of 2009, it's down year-over-year as well. This year's second quarter click fraud rate came in at 12.7%, which is an almost 8% decrease from the first quarter, which was 13.8% The second quarter of 2008 came in at 16.2.%, which means Q2 2009 came in 22% lower than the year prior. Click fraud did increase from certain programs and sources.
Demystifying Google Webmaster Tools Reports, Part 1 - ClickZ - 0 views
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The "Status" column will contain either a green checkmark graphic or a red "x" graphic. This tells you whether your file is valid (green checkmark) or invalid or missing (red "x"). Remember that a green checkmark does not necessarily mean that all your URLs are correct or indexed. It means only that the site map file you submitted contains valid XML.
Google Analytics Tracks Fresh YouTube Viewer Data - MarketingVOX - 0 views
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The vast majority of these views are served by Youtube, which ranked No. 5 in the top 10 web brands for April 2009 (behind Google, Yahoo, MSN/Windows Live and Microsoft).
Bing May Power Yahoo Search - MarketingVOX - 0 views
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Google, which enjoyed 78.48% of June search share compared to Yahoo's 11.04%.
Raven Internet Marketing Tools for SEO & Social Media Marketing - 0 views
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This looks like a rocking reporting tool. To consider for resale later.
YouTube Launches Call-to-Action Overlay - Search Marketing News Blog - Search Engine Wa... - 0 views
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July 1, 2009 YouTube Launches Call-to-Action Overlay YouTube is now allowing advertisers to incorporate a "Call-to-Action overlay" on their videos. With the overlay, advertisers can drive traffic to their sites where they can make purchases, sign up for email newsletters or whichever action an advertiser wishes. The Call-to-Action overlays are available for Promoted Videos only. Promoted Videos, you may remember, are essentially the paid search of YouTube. They were once called Sponsored Videos, similar to paid search listings called Sponsored Listings. In order to set up the overlay: 1. Set up your Promoted Video campaign like you normally would in YouTube 2. Under My Videos, go to the Video Details page 3. Fill out the fields for the Call-to-Action overlay section You're all set. Once the campaign is in full swing, you can check YouTube Insight to see how many people are clicking on the Call-to-Action overlay.
Are 5 Sites Better than One? - Search Engine Watch (SEW) - 0 views
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Consider Dedicated Hosting If you're using shared hosting for all of your sites, and you link them together, it's imperative you move each site to its own dedicated hosting. If you're not sure if you're using shared hosting or how your sites are configured, check out who else is on your IP with a tool like this one at Axandra.com. Shared hosting is traceable, and Google knows you own all of those sites – so they're going to either "ding" all of them, or only give one site credence in their results. In the scenario above with the bed and breakfasts, just putting each site on its own dedicated hosting set up sent the newer site from page five to bottom of page one in about three months. If you must interlink your sites, and you want to continue to do so, make sure you arrange your hosting correctly. So we learned that having multiple sites isn't a bad thing, if you've set them up correctly. Consider also the time and marketing investment five sites involves versus one site. You have to weigh the benefits of having five against the cost and judge for yourself. I certainly can't guarantee this will solve all of your problems, but it worked for me and I definitely think if you're working on more than one site in a niche or location, you should consider trying out this technique.
Robots.txt and Search Indexing - Search Tools Report - 0 views
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Disallow: /tmp/
The Era of Short URLs - ClickZ - 0 views
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URL shorteners do two things. First, they shorten URLs. Second, they create a unique URL to a destination, which can be tracked. That's the key element for marketers. In fact, one of the up-and-comers in this space, bit.ly, has built analytics directly into its interface. By using URL shorteners, you can begin capturing some excellent insight. For example you can see how many times a particular community forwards a message compared to another community. That is, since you can create two unique short URLs to the same page, put one on Twitter and embed the other in an e-mail. You can then analyze the clicks you get in standard A/B testing. You can also measure pass-along rates. Since the recipient of the original short URL will most likely pass along the short URL (not the original URL), you can see how far down the particular path you've created to a page goes. Not Just for Other People's Content and Twitter The cool thing about URL shorteners is that you can shorten anything. Sure, the traditional way to use these services is to shorten a link to someone else's content and send it via a medium that requires you to be terse. But there's no reason you can't use the same method on links to your own site. Or put it in an e-mail. Or on your own site. Fact is, URL shorteners provide an easy way to track traffic you're generating via social media channels. Like most things on social media, the cost of entry to use these tools is free. They're definitely worth a try.
The Dawn of a Totally New Mobile Marketing - ClickZ - 0 views
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In fact, the Mobile Marketing Association is anticipating a 26 percent jump in mobile marketing spending this year. Remember, this is a year where overall spending on advertising is expected to be either flat or declining. I think the association is dead-on accurate with its projection, thanks to massive evolution in both services and the hardware itself. New Services for Mobile If you ever want to predict the near future for technology, look at what young coders are getting excited about. Years ago, search was the cool thing to get into. Before that, it was Java apps, and before that it was operating systems. Right now, the best programmers want to try mobile applications, particularly for the iPhone, but also for Google's Android operating system.
Honey, Social Media Shrunk Big Business - ClickZ - 0 views
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Marketing Has Become Personal (Again) When the Big Guys want to look like Small Players, they make deep investments, mostly in social media. If you look at Coca-Cola's Facebook Page, for example, it doesn't look remarkably different from any other Facebook Page, even those created by tiny companies. On that Facebook Page, Coca-Cola -- one of the largest companies in the world and possibly the most recognized brand on the globe -- is presenting itself as not just small but also personal and approachable. In fact, if you are a fan of its page, you can write on its wall. Coke has videos of its fans and simple pictures of people enjoying a Coke. These aren't professional, glossy images but the sort of pictures we've come to expect online: a bit grainy, not well lit, and very real looking. The rule, and indeed the opportunity, of the new medium is to make your marketing personal. You need a bit of guts to do it. We all have a natural tendency to speak and act in ways we feel are professional when doing business, and this is true online as well. But social media is the single most important media space for brands right now, and its nature is different. If you are a big brand, you don't need to pretend you are small, but you do need to find ways to become approachable, engaging, and personal in the way that small brands do. Let's Get Small There are a few rules to follow when you try to get more personal in your marketing. Use these methods and you can start putting some real faces next to the brands consumers think they know: * Start with the current fans.This is really the great story of the Coca-Cola page. It was started by two guys who simply loved Coke, not by company itself. They amassed a following of brand loyalists, totally on their own. The company came to these guys and asked for the opportunity to help them out and keep them involved. Exactly what you would do if you were an actual human being, not a great big company more concerned with protectin
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