Google+ will test whether the search giant can reach some of the 157.2 million consumers who accessed Facebook in May, according to web measurement firm comScore Inc. Those consumers are particularly valuable because they looked at 103 billion pages and spent an average of 375 minutes on the site. Consumers on Google sites, which includes YouTube, viewed 46.3 billion pages and spent 231 minutes on those sites. That helps explain how Facebook has been able to garner nearly one in three online display ads on the web, according to a recent comScore report.
Keyword Research: The Ultimate Guide - 0 views
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"visitors found this page by searching for" niche
Social Media - Social tools keep shoppers on retailers' sites, a report finds - Interne... - 0 views
Social Media - Retailers recognize they've got a lot to learn about social media - Inte... - 0 views
Social Media - Social marketing may be hot, but many retailers haven't embraced Faceboo... - 0 views
Why Google Panda Is More A Ranking Factor Than Algorithm Update - 0 views
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At our SMX Advanced conference earlier this month, the head of Google’s spam fighting team, Matt Cutts, explained that the Panda filter isn’t running all the time. Right now, it’s too much computing power to be running this particular analysis of pages. Instead, Google runs the filter periodically to calculate the values it needs. Each new run so far has also coincided with changes to the filter, some big, some small, that Google hopes improves catching poor quality content. So far, the Panda schedule has been like this: Panda Update 1.0: Feb. 24, 2011 Panda Update 2.0: April 11, 2011 (about 7 weeks later) Panda Update 2.1: May 10, 2011 (about 4 weeks later) Panda Update 2.2: June 16, 2011 (about 5 weeks later) Recovering From Panda For anyone who was hit by Panda, it’s important to understand that the changes you’ve made won’t have any immediate impact. For instance, if you started making improvements to your site the day after Panda 1.0 happened, none of those would have registered for getting you back into Google’s good graces until the next time Panda scores were assessed — which wasn’t until around April 11. With the latest Panda round now live, Google says it’s possible some sites that were hit by past rounds might see improvements, if they themselves have improved.
Article Pagination: Actions that Improved Google Search Traffic Google SEO News and Dis... - 0 views
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The value of "long-form journalism" has been tested on websites such as Salon and shown to be quite viable. It also attracts a better caliber of writer. With this in mind, over a year ago I was working with an online magazine that was already publishing longer, in-depth articles, in the area of many thousands of words. The SEO challenge we had was that page 2 and beyond for most articles were not getting any search traffic - even though there was plenty of awesome content there. The approach we decided on is labor intensive for the content creators. But after some education, the writers were all interested in trying to increase the audience size. Here are the steps we took: Page 1 naturally enough uses the overall title of the article for both its title tag and header, and has a unique meta-description. Every internal page then has its own unique title and header tag . These are based on the first SUB-head for that section of the article. This means more keyword research and writing of subheads than would normally be the case. If the article is considered as a whole, then an tag would seem more accurate semantically. But Google looks at the semantic structure one URL at a time, not for the overall multi-URL article. Most pages also include internal subheads, and these are style as On each internal page, there is also a "pre-head" that does use the article title from page 1 in a small font. This pre-head does not use a header tag of any kind, just a CSS style. This pre-head article title is at the top as a navigation cue for the user. An additional navigation cue is that the unique page titles each begin with the numeral "2." or "3." Each internal page also has a unique meta description, one that summarizes that page specifically, rather than summarizing the overall article. Every page of the article links to every other page at the top and the bottom. None of this anemic "Back | Next" junk. There's a complete page choice shown on everywhe
Pagination Strategies In The Real World - 0 views
Buddy Media White Paper - 0 views
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