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How to Optimise Your Title Tags & Meta Descriptions – theEword Blog - 0 views

www.theeword.co.uk/...r-title-tags-meta-descriptions seo
shared by jack_fox on 20 Nov 23 - No Cached
  • jack_fox on 20 Nov 23
     
    Opinion on repeating title tag in meta description: why it's a waste, etc.
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Entities In SEO: What Are They And Why Do They Matter? - 0 views

www.searchenginejournal.com/...492947 seo SAW
shared by Rob Laporte on 13 Dec 23 - No Cached
  • This concept can be scaled to create exceptionally strong pages by first breaking all the competing pages for a search phrase into a table showing the underlying entities and their relative importance to the main query.
  • A “binary scoring system” suggests that Google might decide that a document either IS or ISN’T about any given entity.
  • Later clues suggest that “salience” is now measured by Google on a sliding scale from 0 to 1 (for example, the scoring given in its NLP API).
  • ...3 more annotations...
  • Some Research From A Googler
  • Decide on a “dead” term for each entity. I might choose “restaurant,” “Eiffel Tower,” and “distance” because distance has a valid meaning and article in Wikipedia. Cafe might be a suitable synonym for restaurant, as might “restaurants” in the plural. Aim to have all three entities in the header and first sentence. For example: “Restaurants a small distance from the Eiffel Tower.” Aim in the text to talk about the inter-relationship between these entities. For example: “The Jules-Verne restaurant is literally inside it.” Assuming “it” clearly refers to the Eiffel Tower in the context of the writing, it does not need to be written out every time. Keep the language natural.
  • Using Schema To Help Define Entities
  • Rob Laporte on 13 Dec 23
     
    "a paper came out"
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Natural language processing to build a semantic database - 0 views

www.kopp-online-marketing.com/g-to-build-a-semantic-database seo SAW
shared by Rob Laporte on 18 Dec 23 - No Cached
  • Google obtains information about entities and their relationships to each other from the following sources: CIA World Factbook, Wikipedia / Wikidata (formerly Freebase) Google+ and Google My Business, respectively Structured data (schema.org) Web crawling Licensed data
  • Named Entity Analysis and Extraction: This aspect should be familiar to us from the previous papers. It attempts to identify words with a “known” meaning and assign them to classes of entity types. In general, named entities are people, places, and things (nouns). Entities may also contain product names. These are generally the words that trigger a Knowledge Panel. However, words that do not trigger their own Knowledge Panel can also be entities.
  • Rob Laporte on 18 Dec 23
     
    "For this, Google can use the already verified data from (semi-)structured databases like the Knowledge Graph, Wikipedia … as training data to learn to assign unstructured information to existing models or classes and to recognize new patterns. This is where Natural Language Processing in the form of BERT and MUM plays the crucial role. Using Natural Language Processing, Google is able to access a huge range of unstructured information from the entire crawlable world wide web. The final major challenge is validating the accuracy of the information. The solution could be a further development of the Knowledge Vault."
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Entity Types, Entity Classes and Attributes: All you should know as an SEO - 0 views

www.kopp-online-marketing.com/ntity-types-classes-attributes SAW seo
shared by Rob Laporte on 18 Dec 23 - No Cached
  • Rob Laporte on 18 Dec 23
     
    "How Google can identify and interpret entities from unstructured content?"
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E-E-A-T: Making experience and expertise your content advantage - 0 views

searchengineland.com/rtise-content-advantage-431517 seo
shared by Rob Laporte on 14 Jan 24 - No Cached
  • “The other thing I want to say is that content does not have to be long form. Gone are the days of creating 5,000 words on this topic to beat your competitor. Needs met doesn’t need 5,000 words. Short-form content works. Short-form answers are good and help the user to find their answer quickly.”
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Does HTML structure matter for SEO? - 0 views

searchengineland.com/ml-structure-matter-seo-437131 seo
shared by jack_fox on 06 Feb 24 - No Cached
  • jack_fox on 06 Feb 24
     
    "When Illyes was talking about HTML structure, he was likely referring to some of the things SEOs like to obsess about: The number of H1 tags on a page. The order of H tags. Whether something is a or a tag. The use of tables versus CSS for styling. How high up in the source code text appears. " "With the introduction of HTML5 and various elements, it's completely normal (and, in some accessibility cases, required) to have multiple H1 tags on a page. This isn't something that will affect your SEO efforts. (Unless you're keyword stuffing and marking up everything as an H1, which may trip some spam flags.)"
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