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Rob Laporte

65+ Best Free SEO Chrome Extensions (As Voted-for by SEO Community) - 1 views

  • Link Redirect Trace — Uncovers all URLs in a redirect chain including 301’s, 302’s, etc. Very useful for finding (and regaining) lost “link juice,” amongst other things.Other similar extensions: Redirect Path
  • Scraper — Scrape data from any web page using XPath or jQuery. Integrates with Google Sheets for one-click export to a spreadsheet. Or you can copy to clipboard and paste into Excel.Other similar extensions: Data Scraper — Easy Web Scraping, XPather
  • Tag Assistant (by Google) — Check for the correct installation of Google tags (e.g. Google Analytics, Tag Manager, etc) on any website. Also, record typical user flows on your website to diagnose and fix implementation errors.
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  • Ghostery — Tells you how websites are tracking you (e.g. Facebook Custom Audiences, Google Analytics, etc) and blocks them. Very useful for regaining privacy. Plus, websites generally load faster when they don’t need to load tracking technologies.
  • WhatRuns — Instantly discover what runs any website. It uncovers the CMS, plugins, themes, ad networks, fonts, frameworks, analytics tools, everything.
  • Page Load Time — Measures and displays page load time in the toolbar. Also breaks down this metric by event to give you deeper insights. Simple, but very useful.
  • FATRANK — Tells you where the webpage you’re visiting ranks in Google for any keyword/phrase.
  • SEOStack Keyword Tool — Finds thousands of low-competition, long-tail keywords in seconds. It does this by scraping Google, Youtube, Bing, Yahoo, Amazon, and eBay. All data can be exported to CSV.
  • Window Resizer — Resize your browser window to see how a website looks on screens of different sizes. It has one-click emulation for popular sizes/resolutions (e.g. iPhone, iPad, laptop, desktop, etc).
  • Web Developer — Adds a web developer toolbar to Chrome. Use it to check how your website looks on different screen sizes, find images with missing alt text, and more.
  • Ayima Page Insights — Uncovers technical and on-page issues for any web page. It also connects to Google Search Console for additional insights on your web properties.
  • ObservePoint TagDebugger — Audit and debug issues with website tags (e.g. Google Analytics, Tag Manager, etc) on your websites. Also checks variables and on-click events.Other similar extensions: Event Tracking Tracker
  • The Tech SEO — Quick Click Website Audit — Provides pre-formatted links (for the current URL) to a bunch of popular SEO tools. A very underrated tool that reduces the need for mundane copy/pasting.
  • User-Agent Switcher for Chrome — Mimic user-agents to check that your website displays correctly in different browsers and/or OS’.
  • Portent’s SEO Page Review — Reviews the current page and kicks back a bunch of data including meta tags, canonicals, outbound links, H1-H6 tags, OpenGraph tags, and more.
  • FindLinks — Highlights all clickable links/elements on a web page in bright yellow. Very useful for finding links on websites with weird CSS styling.
  • SERPTrends SEO Extension — Tracks your Google, Bing, and Yahoo searches. Then, if you perform the same search again, it shows ranking movements directly in the SERPs.
  • SimilarTech Prospecting — Discovers a ton of useful information about the website you’re visiting. This includes estimated monthly traffic, company information, social profiles, web technologies, etc.
  • SEO Search Simulator by Nightwatch — Emulates Google searches from any location. Very useful for seeing how rankings vary for a particular query in different parts of the world.
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    "Find Out How Much Traffic a Website Gets: 3 Ways Compared"
jack_fox

How to identify a business prospect for your agency workflow workflow - Specialty Produ... - 0 views

  • You can look for improving domains to show them their full potential or use their declining traffic to demonstrate just how much you can help.
  • Next use the Keyword Gap to identify the keywords that are unique to their domain, and discover gaps in their competitors’ strategies.
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    "You can look for improving domains to show them their full potential or use their declining traffic to demonstrate just how much you can help."
Jennifer Williams

Blue Source - A Leading Climate Change Portfolio - 0 views

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    No SEO. In September 2008 secured additional $500 million in investment capital.
Jennifer Williams

The Katoomba Group's Ecosystem Marketplace - 0 views

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    No SEO but running PPC campaign.
Jennifer Williams

EcoSecurities - Home - 0 views

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    Leading provider of carbon credits (offsets). No SEO on home page.
Jennifer Williams

Voluntary Carbon market is fast becoming big business: ENN -- Know Your Environment - 0 views

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    "Enticed by the possibility of high returns, financial institutions have flooded into the voluntary carbon market, working as carbon "�brokers' helping bringing integrity to the market and helping small companies continue to participate in carbon trading. While heavily polluting industries, particularly in the energy, cement, and metals production sectors have experience with carbon trading (largely because they are required to buy offsets in the EU-ETS, small companies can be overwhelmed by the complexities of the carbon market. This has created a demand for financial intermediaries to help companies navigate the emissions trading scene while at the same time, generating significant profits. Business leaders around the globe now realize that going green is not an unbearable plight but rather a win-win situation.
Jennifer Williams

Carbon Offset List - Environmental Defense Fund - 0 views

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    No SEO but running PPC campaign. Not ranking in organic search for top competitive terms.
Jennifer Williams

Welcome to Involve - 0 views

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    No SEO, Woburn, Ma, not a green business, but looks worth pursuing. 14 Federal Street Suite D Woburn, MA 01801 781.281.0188 CSRwire For More Information Contact Drew Drew 917-771-0766 Carrie Crabill
Jennifer Williams

Welcome to End Fossil Fuel - 0 views

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    Doesn't look like they have SEO
Jennifer Williams

Carbonfund.org | Offset your carbon footprint, fight global warming - 0 views

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    These guys are on a PPC campaign but not ranking organically for their top terms.
Jennifer Williams

Welcome to Green-e! - 0 views

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    Looks like they might already have good SEO done, but could always use more.
Jennifer Williams

NativeEnergy - Carbon Offsets for People and Planet - 0 views

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    Doesn't appear to have SEO but running a PPC campaign.
Jennifer Williams

1 Emissions Trading | Carbon Trading | CantorCO2e - 0 views

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    No SEO but running PPC campaign for competitive key phrase "carbon credits"
Rob Laporte

Google Shares Mobile Search Volumes - Search Engine Watch Forums - 0 views

  • 1 Week Ago AccuraCast vbmenu_register("postmenu_141249", true); This is just a forum. Opinions expressed here are not official!   Join Date: Oct 2004 Location: London, UK Posts: 115 Google Shares Mobile Search Volumes After more than 2 years filled with numerous requests for more stats on mobile search volumes and click estimates, Google has finally shared this data via a rather inconspicuous feature on their new Keywords Tool. Google shares mobile search volumes - accuracast.com/search-daily-news/accuracast-7471/google-shares-mobile-search-volumes-for-the-first-time/ This is really BIG for all mobile advertisers! Finally we can put a number and a value to mobile search advertising, and make a stronger business case to prospective clients.
jack_fox

For Yelp, Extortion Has a Starring Role | The Technoskeptic - 0 views

  • According to many small businesses, they are being extorted; either they use Yelp’s advertising services, or face reputational ruin that will force their businesses to close.
  • We’re not saying businesses aren’t being extorted, but there isn’t currently a law that says someone has a right NOT to be extorted.” That’s hardly a vindication of Yelp’s business practices.
  • Yelp has lately been on a spree to buy back its outstanding stock. The buyback not only boosts the stock price, it makes Yelp’s board less vulnerable to the kind of activist investors that recently ousted infamous CEO Travis Kalanick from Uber’s board. So the prospects of forced changed happening at Yelp anytime soon are dim.
jack_fox

What's the Difference Between B2B and B2C Branding? - 0 views

  • The goal of B2B branding and marketing is to convert prospects into customers; then the salesperson takes over.
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    "The goal of their branding is to build trust over the duration of the sales cycle."
jack_fox

7 Ways SEMrush Helped Me Launch A Successful PPC Agency - 0 views

  • The real power of SEMrush is its long tail keyword suggestions. SEMrush empowers my research process to identify profitable keyword phrases throughout the buyer funnel.
  • SEMrush helped me find related keyword ideas. I used that along with Google's Keyword Planner to find keyword opportunities. From there, I “reverse engineered” a profitable ad strategy based on their competitor’s mistakes. In turn, this information helped me seal the deal with a new client. It also saved me from wasting the client’s time and money chasing unprofitable keywords.
  • Historical CPC data from competitors' domains help me project ROAS for clients who don't have any search ads history. With this information, I'll review my client's average conversion rate from non-paid traffic sources and then cast it against the average click-through rate of the target ad position as well as each target keyword's estimated monthly search volume and average cost per click.
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  • I'll look at their ad copies and what keywords their ads show for on Google and Bing. The estimated monthly ad spend data helps me qualify new prospects.
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    "The real power of SEMrush is its long tail keyword suggestions. SEMrush empowers my research process to identify profitable keyword phrases throughout the buyer funnel."
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