Hitwise Intelligence - Heather Hopkins - North America
Analyst Weblog
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Paid Search Traffic Share Down 26%
May 13, 2009
Hitwise data indicate that the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. In the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories of websites was from paid clicks. This compares to 9.84% in the same four week period in 2008 - representing a 26% decline in the share of paid clicks. This trend is apparent across 16 of the 17 Hitwise parent categories (i.e. Automotive, Food and Beverage, Health and Medical, etc). The only category that didn't see a decline in paid traffic was Education, which received 1.45% of search visits from paid clicks compared to 1.39% last year.
The following chart shows the share of search traffic coming from paid clicks over the past year to All Categories, Retail 500 (a custom category of 500 leading retailers), Insurance and Travel Agencies.
The share of paid clicks to Insurance websites was down 22% for the year, Retail 500 down 20% and Travel Agencies down 25%. The steady and consistent decline across categories indicates that this is not an isolated or seasonal variance.
Live Search Webmaster Center Blog : The key to picking the right keywords (SEM 101) - 0 views
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Tool time Lastly, augment all of that good data with professional keyword research tools. Microsoft offers a tool called adCenter Excel Add-in Keyword Research Tool for versions 2003 and 2007. (Note: You'll need to set up an adCenter account before you can use the tool. Luckily, unlike most other online ad vendors, adCenter offers customer support over the phone with a real person - at no cost to you! - to help you get your account set up and running.) Both Google and Yahoo! offer their own keyword research tools. In addition, there are many third-party keyword research tools available, some for free, others for a fee. The adCenter Excel Add-in Keyword Research Tool can do the following: * Scan your current website and extract the keywords that offer the highest confidence levels based on their current usage * Suggest new keywords based on user behavior or your existing keyword list * Provide: o Research data on top performing keywords o Performance data on the keywords you specify o Information on keyword usage based on geographic and demographic data Note that the keyword tool is primarily designed to help users figure out which keywords to use with their Pay-Per-Click (PPC) advertising campaigns. However, the tool's output is also extremely relevant to developing or revising a keyword list for your website as part of an SEO update. We'll talk about the process of creating a PPC campaign in later posts. To use the tool, I recommend adding your keywords (one word per line) to an empty Excel spreadsheet, listing them in column A. Select the words for which you want to see adCenter's confidence level rating, click the Ad Intelligence tab, and then click the lower half of the Keyword Suggestion button on the toolbar, using both the Contained and Similarity tasks. You'll get a list of additional suggested keywords and phrases that correspond to each of the keywords you selected. Use the ones that are relevant
Official Google Webmaster Central Blog: Introducing Rich Snippets - 0 views
Why You Should Use Article Directories to Promote Your Website » WNW Design -... - 0 views
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Editor’s Note: You can find the Top 50 Article directories ranked by Alexa rating and Google Pagerank at: www.vretoolbar.com www.jackhumphrey.com
SEOmoz | Blog Launch Check List - 0 views
AdWords Bid Management: Advanced Tactics - 0 views
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Tracking conversion value as expected customer value For many AdWords advertisers, simply tracking conversions is an “advanced” tactic. High-performing marketers go a step further and also use AdWords conversion tracker to dynamically track the value associated with each conversion. With a simple modification to the conversion tracking script (and a tiny bit of custom programming), you can track the monetary value associated with each conversion. If one conversion brings in $30 while another brings in $50, both values will be recorded with their respective keyword in the AdWords reports (Google doesn’t currently allow you to see conversion value in the normal interface. The “total value” and “value / cost” stats are only available through reports in your AdWords Report Center.).
PPC Agencies: Not One Size Fits All - 0 views
Using Analytics To Measure SEO Success - 0 views
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Next, you’ll want to see which pages of your site are bringing keyword traffic and whether they are the specific ones for which you optimized. To view this, click on the “content overview” section and then on the right hand side of the page, under “landing page optimization” click on “entrance keywords.” This allows you to view specific stats for each page of your site. The first screen is the entrance keywords for the page that receives the most pageviews (typically your home page), but you can click to other pages via the drop down box that says “content.” If you don’t immediately see a page for which you are interested in viewing entrance keywords, you can type a word that you know is in the URL of that page in the search box that’s contained in the content dropdown. So if you’re looking for a page that has a file name of /green-widgets.php you can type just “green” or “widgets” into the search box and you’ll see all pages that have that word in the file name. Now you should be able to see all the entrance keywords for that page. Are they ones (or variations of) those for which you optimized? If so, then your SEO is taking hold! If not, you’ll want to determine why. Perhaps it’s just too soon after your SEO work was completed. Perhaps they’re highly competitive phrases which will need more anchor text links pointing in.
Number of Pages Indexed - Meta Description Tags - Title Tag Length - 0 views
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For what it's worth, there appear to be character limits to the title tag which you can work with. I ran some tests and it seems that both Google and Yahoo will index a title tag up to 95 characters in length, however they will only display 70 characters in search results. If you have a word that splits somewhere at the 70th character Google will balk and display ... (dot-dot-dot). Something similar for yahoo. What this says to me is that you have 25 chars more real estate to work with than meets the eye. Whether you choose to invest in this hidden real estate or not is another matter.
Title Tag Optimization, Title Tags for SEO, Title Tags and SEO - 0 views
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Use keywords related to your web page in the Title Tag. Using Important keywords in the starting of Title tag will be of great help in getting good ranks. Use less important keywords towards the end of Title Tag. Repeating keyword again and again in Title Tag is a bad idea. Use themed keywords in the Title. I had seen many webmasters place there company name towards the starting of a web page.. this is a bad idea. Always add a unique Title Tag for different pages. Title Tag must be free of spelling and grammar errors. Make the Title Tag look like a natural sentence. Remember Google only displays first 60 - 65 characters of your Title Tag, on the other hand Yahoo displays upto 120 characters. So to make it work for both of them, It is recommended to limit the length of your Title Tag to something around 65 Characters, This includes spaces and punctuation.
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