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"Content marketing is the most sought-after SEO service for 31.3% of SEO pros, followed by keyword strategy (30.8%) and web design (25.5%)"

It's no understatement to say that Google's former CEO Eric Schmidt is quite outspoken. His "talk first, think later" approach has a tendency of providing some great soundbites for the media. This time, it's not an impromptu interview providing the interesting opinion. The Wall Street Journal has obtained some excerpts from Schmidt's upcoming book, "The New Digital Age." One of those excerpts clearly spells out where Google is heading in the future: "Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance." When Google introduced authorship markup in 2011, Google did note that they were "looking closely at ways this markup could help us highlight authors and rank search results." Now Schmidt has made it explicit: in the future, you can boost your rankings by using Google authorship, and as we've reported before, Google+ has been designed to be an identity verification network. 

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Top 10 Industry Search Terms - September, 2008 By Hitwise US The terms listed below are ranked by volume of searches that successfully drove traffic to websites in the Hitwise All Categories category for the 4 weeks ending September 27, 2008, based on US Internet usage. 1. myspace - .78% 2. craigslist - .47% 3. ebay - .34% 4. youtube - .26% 5. myspace.com - .26% 6. facebook - .20% 7. yahoo - .19% 8. mapquest - .16% 9. www.myspace.com - .10% 10. craigs list - .09% Top 10 Fast Moving Search Terms - September, 2008 by Hitwise This list features the search terms for the industry All Categories, ranked by largest relative increase for the week ending September 27, 2008, compared with the week ending September 20, 2008. 1. dancing with the stars 2. paul newman 3. david blaine 4. clay aiken 5. britney spears 6. 2009 ford mustang concept car 7. hooters 8. criss angel 9. heroes 10. presidential debate Some of the terms that are off the top ten list from August: sarah palin, hurricane gustav, how to get a tax refund, palin, democratic convention Average Search CPC Data by Category for September 2008 Reported by ClickZ based on an Efficient Frontier study A look at the average CPC (define) in search by vertical in the U.S. for September 2008, compared to the prior month. Data and research are provided by Efficient Frontier. "Total finance" includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers. The percentage of change from the previous month is indicated in parenthesis. Total Finance - $2.06 (-22.6%) Mortgage - $2.89 (7.8%) Insurance - $12.65 (4.3%) Travel - $0.69 (-4.2%) Automotive - $0.54 (-5.3%) Retail - $0.50 (13.6%) Dating - $0.44 (2.3%) The biggest change came in the Finance category which dropped from $2.66 in August to $2.06 in September. Paid Search Spending Pops: Very few cuts planned, most plan to splurge From eMarketer

Conclusions * Local business owners seem to be confused about what actually constitutes spam, but can you blame them? The world of the Local search engines is often confusing even to those of us who study them on a daily basis! * Google's creation of a public forum for reporting anomalies in Maps has helped a lot of businesses recover traffic lost via Maps, and has probably helped Google identify weaknesses in its own algorithm as well. The responsiveness of the Maps team has been relatively admirable, even without providing verbal confirmation in the thread that changes have been made. (Of course, business owners whose situation hasn't been addressed are irate over the lack of response...) * The on-again/off-again bulk upload feature of Google Maps seems to be a particular favorite tool of mapspammers. * Local business owners: claim your listing at Google to avoid being victimized by hijackers and to decrease the likelihood of conflation with someone else's listing. If you don't have a website, direct your Local Business Listing at Google to one of your listings featuring the same information on another portal, such as Yahoo, Citysearch, or Yelp. * The large percentage of reported record conflations also underlines the importance of giving Google a strong signal of your business information (i.e. spiderable HTML address and phone number) on your own website. The more closely Google can associate that particular information with your business, the lower the chance of identifying someone else's business with the same information. In all honesty, I was surprised that the total number of bona-fide instances of spam reported in two months was so low, and I'm not quite sure what to make of it. It's possible that the quality of Local results has improved dramatically since the advent of the 10-pack in January. However, more likely is that the typical local business owner doesn't know where to report possible spam. It'll be interesting to see whether

The all new Hyperion template offers a rich and exciting design style for a variety of sites. With an emphasis on content, Hyperion allows you create all types of exciting presentations for your visitors. Hyperion comes bundled with 12 preset style options, a versatile 20 module positions, built-in preset font configurations, and a variety of powerful content driven module effects and functionality. Some highlights...

Tool time Lastly, augment all of that good data with professional keyword research tools. Microsoft offers a tool called adCenter Excel Add-in Keyword Research Tool for versions 2003 and 2007. (Note: You'll need to set up an adCenter account before you can use the tool. Luckily, unlike most other online ad vendors, adCenter offers customer support over the phone with a real person - at no cost to you! - to help you get your account set up and running.) Both Google and Yahoo! offer their own keyword research tools. In addition, there are many third-party keyword research tools available, some for free, others for a fee. The adCenter Excel Add-in Keyword Research Tool can do the following: * Scan your current website and extract the keywords that offer the highest confidence levels based on their current usage * Suggest new keywords based on user behavior or your existing keyword list * Provide: o Research data on top performing keywords o Performance data on the keywords you specify o Information on keyword usage based on geographic and demographic data Note that the keyword tool is primarily designed to help users figure out which keywords to use with their Pay-Per-Click (PPC) advertising campaigns. However, the tool's output is also extremely relevant to developing or revising a keyword list for your website as part of an SEO update. We'll talk about the process of creating a PPC campaign in later posts. To use the tool, I recommend adding your keywords (one word per line) to an empty Excel spreadsheet, listing them in column A. Select the words for which you want to see adCenter's confidence level rating, click the Ad Intelligence tab, and then click the lower half of the Keyword Suggestion button on the toolbar, using both the Contained and Similarity tasks. You'll get a list of additional suggested keywords and phrases that correspond to each of the keywords you selected. Use the ones that are relevant

After 12 long months of brainstorming, testing, developing, and analyzing, the wait is finally over. Today, I'm ecstatic to announce some very big developments here at SEOmoz. They include: * An Index of the World Wide Web - 30 billion pages (and growing!), refreshed monthly, built to help SEOs and businesses acquire greater intelligence about the Internet's vast landscape * Linkscape - a tool enabling online access to the link data provided by our web index, including ordered, searchable lists of links for sites & pages, and metrics to help judge their value. * A Fresh Design - that gives SEOmoz a more usable, enjoyable, and consistent browsing experience * New Features for PRO Membership - including more membership options, credits to run advanced Linkscape reports (for all PRO members), and more. Since there's an incredible amount of material, I'll do my best to explain things clearly and concisely, covering each of the big changes. If you're feeling more visual, you can also check out our Linkscape comic, which introduces the web index and tool in a more humorous fashion: Check out the Linkscape Comic SEOmoz's Index of the Web For too long, data that is essential to the practice of search engine optimization has been inaccessible to all but a handful of search engineers. The connections between pages (links) and the relationship between links, URLs, and the web as a whole (link metrics) play a critical role in how search engines analyze the web and judge individual sites and pages. Professional SEOs and site owners of all kinds deserve to know more about how their properties are being referenced in such a system. We believe there are thousands of valuable applications for this data and have already put some effort into retrieving a few fascinating statistics: * Across the web, 58% of all links are to internal pages on the same domain, 42% point to pages off the linking site. * 1.83%

SEO browsers are designed to highlight features of a web page pertinent to the work of SEO. Try these three out, they really do give up alot of info in one place. This could be useful in Reporting, if only for getting multiple pieces of info in one place.