Colleges and marketers are just starting to try to understand how to measure the success of their social-media efforts, says Mr. Stoner. Many are counting "touches"—the number of Twitter followers, the hits on a Web site, the number of friends or comments on a Facebook page. The more difficult question, he says, is, What do these measurements mean? Do tweets, blog posts, and Facebook "likes" translate into someone choosing your college, recommending it to a friend, attending an alumni event, or making a donation?

Mixbook (or Mixbook for Educators) is a photo-based creation platform that offers hundreds of layouts and backgrounds to choose from along with customizable frames and text to make your book beautiful. Just pick a layout, drag-and-drop your photos into the photo slots, and edit to your heart's content.

Though the site's examples suggest using the books to gather wedding, travel, and baby albums, this program can absolutely used to create stories around historic photographs and artifacts, original art, to produce a class yearbook, to share an oral or personal history or journey, to tell the story of a field trip.  Mixbook for Educators now offers a secure collaborative environment for sharing their ebooks, as well as discounts on printed products, should you choose to print.  (A similar option is Scrapblog.)

Storybird, a collaborative storybook building space designed for ages 3-13, inspires young writers to create text around the work of professional artists and the collection of art is growing. Two (or more) people create a Storybird in a round robin fashion by writing their own text and inserting pictures. They then have the option of sharing their Storybird privately or publicly on the network. The final product can be printed (soon), watched on screen, played with like a toy, or shared through a worldwide library. Storybird is also a simple publishing platform for writers and artists that allows them to experiment, publish their stories, and connect with their fans.

A few weeks ago, a Social Media Cheat Sheet was doing the round. A nice visualization of the pro’s & cons of each social media channel, but with a business/marketing focus. I thought I should do one for social media use in education. However for most of the teachers I work with, our Moodle (EIT Online) is still their primary online teaching environment. So instead I set out to create this poster size guide for teachers, allowing them to compare the functionality and pedagogical advantages of some standard Moodle tools, adding a column to indicate how tricky the tool is to set up.

The idea is really quite simple: “The most simple thing that could possibly work” (Ward Cunningham) for personal/social learning environments in schools would rather be based on wikis than on an LMS like Moodle…One would have a wiki farm (one wiki for each class and year, and probably an over-all school wiki) with some simple routines and templates. (To do this right would be crucial.)…For the Wiki itself, it would be best to use an Open Source wiki platform (DokuWiki) running on own server, or on a community-driven server specialized in offering wiki-platforms for schools. Possible would be also Wikispaces (as white label service), Google Sites (as part of Google Apps Edu), or even Confluence (because it has all the features of a full & stable enterprise wiki system and is still not expensive).