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thin walls

The culture appears to be grounded in not only a need to share, but also a desire to be recognized. Retweets – when someone sends your tweet (message) out to their followers (a term supporting the need for recognition) somehow elevates your status within this community.

Social Media as a dominant force for communicating has penetrated every element of society. Can a virtual community possess a culture? Every company and organization possesses a definable culture. Behaviors, decision-making models, intrinsic and extrinsic actions and how people are treated may all play a part in defining it. These elements of culture are measureable and easy to define within a controlled entity. Social media lives and breathes in a virtual reality. It permeates all corners of the world, allows people to communicate across all traditional boundaries and thrives 24 hours/day. So…does it have a definable culture? If you have spent any time on Twitter, you quickly realize thousands of people have a need to respond to the question, “What’s happening?” Twitter has developed it’s own language with tweets, retweets, tweeple, twitpics, twibes, etc. You can follow topics with a hashtag and people with lists. What is most apparent is the need people have to share. The culture appears to be grounded in not only a need to share, but also a desire to be recognized. Retweets – when someone sends your tweet (message) out to their followers (a term supporting the need for recognition) somehow elevates your status within this community. There are etiquette protocols as many people publicly thank you for following them and for retweeting. Retweeting becomes a type

As you get deeper into the structure of Twitter, you can join a twibe or tweeple group, which provides inclusion – another indication that the need for recognition is systemic.

Employers and business leaders need people who can think for themselves -- who can take initiative and be the solution to problems. They need people who can build trust and get along with others, and solve complex challenges in teams without much supervision.

"Partnerships between schools and parents in educating the whole child, which includes developing both the character strength and the competencies required to really succeed in the 21st Century."

A.B. Combs Elementary School in Raleigh, North Carolina

Gil Sperling ’77, senior advisor for policy and programs at the U.S. Department of Energy, noted the urgency of creating a curriculum steeped in sustainability theory and practice. “We need to create incentives for teachers to take risks,” he said. “We’re at a tipping point [with climate change]. We do not have the luxury of open-ended debate. I've had 30 years [to work on this issue.] The kids graduating today don’t have that luxury.”

“Green as a simple concept has a short life, and society is evolving to see sustainability as a complex set of relationships,” said Thom Wallace ’99, communications director for the National Congress of American Indians. “Dickinson is really at the forefront of charting and understanding the complexities of sustainability.”

Rick Shangraw ’81, vice president for research and economic affairs at Arizona State University, noted that Dickinson is in an ideal position to shape national discourse. “We should spend time discussing the meaning of sustainability,” he said. “We can be a leader in defining it.”