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the Internet allows an entrrepreneur to enter a market with a free offering because the costs of doing so are not astronomical. And most entrpreneurs who take this approach will maintain an attractive free offering of their basic service forever. But that doesn't mean that everything they offer will be free. That's the whole point of freemium. Free gets you to a place where you can ask to get paid. But if you don't start with free on the Internet, most companies will never get paid.

According to sociologist William F. Ogburn, the family – under the pressures of urbanization and industrialization – was stripped of many of its traditional functions until its only remaining functions were psychological: "to socialize children and to provide emotional sustenance and support for family members."

principle of accountability also applies to the spiritual resources conferred in the teachings we have been given and to the precious hours and days allotted to each of us during our time in mortality.

The significance of our increased discretionary time has been magnified many times by modern data-retrieval technology. For good or for evil, devices like the Internet and the compact disc have put at our fingertips an incredible inventory of information, insights, and images. Along with fast food, we have fast communications and fast facts. The effect of these resources on some of us seems to fulfill the prophet Daniel’s prophecy that in the last days “knowledge shall be increased” and “many shall run to and fro”

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What information consumes is rather obvious: It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.