Group items tagged

These days one witty Tweet, one clever blog post, one devastating video - forwarded to hundreds of friends at the click of a mouse - can snowball and kill a product or damage a company's share price.

It's a dramatic shift in consumer power. But what if companies could harness this power and turn it to their advantage?

At the most basic, these tools measure the volume of social media chatter. Researchers at Hewlett Packard showed that they can accurately predict a Hollywood movie's box office takings by counting how often it is mentioned on Twitter before it opens.

Not only does the mass media have extensive authority in political campaigns, but they can even exercise power over government officials and affairs. The media and the president both need each other; "The media need news to report, and the president may need coverage." Therefore, both the president and the media work hard to utilize one another. Public problems that receive the most media coverage are considered to be the most important ones by the public, giving the media an important role in the public agenda. The media provides the government with a better understanding of the need and desires of the society.

How could you survive without the media, the internet and a mobile phone for 24 hours?

I didn't expect it, but being deprived of the media for 24 hours resulted in my day-to-day activities becoming so much harder to carry out than usual.

Today we have a modern equivalent of the printing press in the Internet and all that it means. The Internet allows everyone to be a publisher, to have their voice heard,

HomeThe Newsroom BlogMultimediaPhotosVideoAudio

New Media is facilitating a world-wide conversation on almost every subject including religion, and nearly everyone can participate. This modern equivalent of the printing press is not reserved only for the elite.

Social scientists have a name for this sort of incessant online contact. They call it “ambient awareness.” It is, they say, very much like being physically near someone and picking up on his mood through the little things he does — body language, sighs, stray comments — out of the corner of your eye

This is the paradox of ambient awareness. Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting