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Brandon McCloskey

BBC News - Why companies watch your every Facebook, YouTube, Twitter move - 0 views

www.bbc.co.uk/...business-11450923

socialmedia business digiciv

shared by Brandon McCloskey on 08 Nov 10 - No Cached
  • These days one witty Tweet, one clever blog post, one devastating video - forwarded to hundreds of friends at the click of a mouse - can snowball and kill a product or damage a company's share price.
  • It's a dramatic shift in consumer power. But what if companies could harness this power and turn it to their advantage?
  • At the most basic, these tools measure the volume of social media chatter. Researchers at Hewlett Packard showed that they can accurately predict a Hollywood movie's box office takings by counting how often it is mentioned on Twitter before it opens.
  • ...13 more annotations...
  • One European clothing company, popular with inner city youth in the United States, admits privately that its social media team is baffled by its customers' ever changing slang, and even the online Urban Dictionary provides little help.
  • Social media is quickly becoming a customer relationship management system, as companies have "for the first time access to people's minds in real-time," says Jorn Lyseggen. The tools on offer provide companies with dashboards that show trends, hot topics, the reach of brands, customer mood and how competitors are doing.
  • Social media may be all the buzz, but in reality "only a few firms get it [and use it], it's of peripheral interest for most", says Tom Austin at technology consultancy Gartner. Few realise that using social media has become much more than customer service and reputation management.
  • many social media tools are poorly integrated into the corporate workflow
  • But there are dangers. Financial Times columnist Lucy Kellaway warns that the obsession with social networking can make management lose focus.
  • To survive the world of social media, companies have to throw away their old marketing playbook.
  • "don't push... and don't pretend you are hip"
  • "Once companies have worked out that they should do something with social media, they usually don't know how to do it,"
  • "If you want to influence the people who influence your customers, that's a very powerful game, but it's also very dangerous if you get it wrong."
  • it's not about how many friends or followers somebody has, but whether they make an impact.
  • When Virgin America recently launched new routes from California to Toronto, it used Klout to identify a small group of social media "influencers" and gave them free flights. This generated thousands of tweets, triggered press coverage and delivered more immediate impact than traditional advertising.
  • "Consumers are spending their attention on social media," he says, but firms don't know how to repay them properly. "There's no manual for that yet."
  • Social media are dynamic, and today's Twitter may be tomorrow's forgotten website. "Don't assume that what works today will work tomorrow," says Tom Austin at Gartner. "Your model has to be continually adapted."
Bri Zabriskie

We Are Visible - SIGN UP SPEAK OUT BE SEEN - helping you connect to the social world - 0 views

wearevisible.com/why-social-media.html

social media web2.0 homelessness

shared by Bri Zabriskie on 26 Sep 10 - No Cached
  • Bri Zabriskie on 26 Sep 10
     
    This site is a diving board for people who are homeless to begin using social media. It advocates the use of social media to give these people a voice in a community that is more apt to ignore them. People don't often listen to people who "look" homeless, but because with social media they can blog/tweet/status update from their hearts and be judged only on the basis of what they say without being preempted by something else, people listen. 
Kristi Koerner

Does the Social Network Come With a Social Contract? - 0 views

www.politicsdaily.com/...rk-come-with-a-social-contract

social contract digiciv network

shared by Kristi Koerner on 30 Sep 10 - No Cached
  • Kristi Koerner on 30 Sep 10
     
    WONDERFUL site on networks and the social contract! Does our new digital age have a new social contract and rules? Different protocol?
Daniel Zappala

YouTube - Fox 4 DFW Roast of Social Media - 1 views

www.youtube.com/watch

social media

shared by Daniel Zappala on 26 Oct 10 - No Cached
  • Daniel Zappala on 26 Oct 10
     
    Send-up of when social media goes awry. Good reminder to use social media to augment, not replace our lives.
Gideon Burton

I'm So Totally, Digitally Close to You - Clive Thompson - NYTimes.com - 0 views

www.nytimes.com/...07awareness-t.html

social media friendship relationships Facebook nytimes weak ties

shared by Gideon Burton on 05 Sep 12 - Cached
  • Social scientists have a name for this sort of incessant online contact. They call it “ambient awareness.” It is, they say, very much like being physically near someone and picking up on his mood through the little things he does — body language, sighs, stray comments — out of the corner of your eye
  • This is the paradox of ambient awareness. Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting
  • Gideon Burton on 05 Sep 12
     
    A 2008 article in which the new kinds of digital relationships made possible through Facebook and other social media are discussed. Digital friends have "ambient awareness" through news feeds, begging the question about kind of friendship and their authenticity.
Gideon Burton

Digital Civilization: Social Discovery - 0 views

digitalcivilization.blogspot.com/...social-discovery.html

myposts social discovery

shared by Gideon Burton on 23 Sep 13 - No Cached
  • Gideon Burton on 23 Sep 13
     
    An early post that I did on social discovery
Kristi Koerner

Is a social contract legally binding…and who cares? - 0 views

www.ingenesist.com/...ally-bindingand-who-cares.html

social contract

shared by Kristi Koerner on 30 Sep 10 - No Cached
  • Kristi Koerner on 30 Sep 10
     
    Is the social contract valid on it's own or because we give it value?
anonymous

The Herald - 0 views

www1.herald.co.zw/inside.aspx

shared by anonymous on 28 Sep 10 - No Cached
    • anonymous
      anonymous on 28 Sep 10
       
      View on capitalism as the cause of economic down turn. Brief talk on history of communism and socialism and why it failed. Seems to support socialism
  • Third, it wasn’t because communist countries rejected markets that they failed. It was because they backed off of Marxist-Leninist principles, and conciliated with capitalism, that they collapsed.
  • Second, communism had not a moment’s rest from attempts by the capitalist countries to destroy it.
  • ...7 more annotations...
  • communism arose under inauspicious circumstances.
  • apitalism being too weak to block the rise of revolution meant that the revolution would have to take hold in a country where the working class was small and the industrial base — necessary to progress toward a communist society of plenty — was rudimentary at best
  • gainst the far right’s explanation that immigration is the cause of joblessness, the left could point out that insecurity is caused by the failure — indeed refusal — of capitalism to offer secure employment to all; that the solution is to transcend the capitalist system; and that where it has been transcended in the past, secure employment has been made available to all, along with guaranteed healthcare, security in old age, subsidised housing, free education, and a raft of other mass-oriented reforms
  • There is no freeloading in a socialist society. Work is an obligation
  • capitalism is the cause of your problems
  • Sweden, often celebrated as a social democratic paragon and held out as an attractive alternative to Marxist-Leninist-style socialism, has proved no less vulnerable to outbreaks of recession-induced xenophobia than bastions of neo-liberalism have
  • Attributing the demise of really-existing socialism to internal failings, and ignoring seven decades of efforts to exterminate the communist challenge — a practice of both the right and left — is a peculiar form of blindness.
Kristi Koerner

The Social Contract - The Open-Borders Network - Philanthropic foundations fund immigra... - 0 views

www.thesocialcontract.com/...tsc_18_4_lamb_obn.shtml

network social contract digiciv

shared by Kristi Koerner on 30 Sep 10 - No Cached
  • When it comes to advancing goals, objectives, and agendas, groups that are well organized, and consequently well funded, will eventually triumph over the unorganized, underrepresented, and underfunded.
  • these groups network across the social, cultural, and political divide in shoring up mutual interests (business, corporate, and labor) to advance their agenda of a world without borders.
  • Kristi Koerner on 30 Sep 10
     
    Good connections between networking ideas and the social contract.
Brandon McCloskey

Social Media, the Great Equalizer (and in Chicago!) - Technorati Blogging - 0 views

technorati.com/...-media-the-great-equalizer-and

digiciv social media

shared by Brandon McCloskey on 07 Oct 10 - No Cached
  • Brandon McCloskey on 07 Oct 10
     
    A short article about the influence that social media can give you.
Gideon Burton

Ravelry and knitting: Why Facebook can't match the social network for knitters. - Slate... - 1 views

www.slate.com/...ightknit_community.single.html

social network knitting

shared by Gideon Burton on 03 Sep 12 - No Cached
  • Gideon Burton on 03 Sep 12
     
    Benefits of a social network for a niche interest community (knitting)
Greg Williams

The World's Most Valuable Social Network | Springwise - 0 views

www.springwise.com/...worlds-valuable-social-network

social_network charity good_cause

shared by Greg Williams on 06 Sep 12 - No Cached
  • Greg Williams on 06 Sep 12
     
    Article about a social network dedicated to find lost children.
Andrew DeWitt

Social Media for Branding - 0 views

www.slideshare.net/...social-media-for-branding

social media facebook presentation blog

shared by Andrew DeWitt on 21 Sep 10 - No Cached
  • Andrew DeWitt on 21 Sep 10
     
    Great presentation on how to make your mark in the digital world
  • Andrew DeWitt on 21 Sep 10
     
    Here is the comment I left on the SlideShare website: This is super important stuff, thank you for sharing. In our digital age, a person's ability to market themselves on the web is a form of social capital. The more people follow us on Twitter, Facebook, and the blogosphere, the greater influence we can have. It makes me think about what happens in the book, 'Ender's Game' by Orson Scott Card. In the story, Peter and Valentine publish a lot of political commentary under aliases which eventually have a huge impact on world politics. Our future world may be run by those who can best market themselves and let their voice be heard.
Kristi Koerner

The Social Contract and Constitutional Republics - 0 views

www.constitution.org/soclcont.htm

natural rights social contract

shared by Kristi Koerner on 29 Sep 10 - Cached
  • Kristi Koerner on 29 Sep 10
     
    Essay on the social contract
Bri Zabriskie

6 Tips For Making Content Pop on the Social Web - Online Marketing Blog - 0 views

www.toprankblog.com/...making-content-pop-social-web

blogging tips

shared by Bri Zabriskie on 07 Oct 10 - No Cached
  • Bri Zabriskie on 07 Oct 10
     
    This is so interesting! How marketing works through social media.
Katherine Chipman

Facebook, texting help first-year students connect IRL - 1 views

news.byu.edu/archive10-oct-facebook.aspx

shared by Katherine Chipman on 04 Nov 10 - No Cached
  • The first-year students averaged 52 minutes per day on social networks such as Facebook. On average, they sent between 11 and 20 text messages per day and spent 45 minutes texting or talking on a cell phone. Most students had between 150 and 200 Facebook friends.
  • More significantly, Jacobsen’s analysis reveals that Facebook and cell phones facilitated face-to-face interactions for this group of students. Initially the researchers suspected that digital media would partially replace offline socializing. Instead they found that face time increased by 10 to 15 minutes for every hour spent with social media and cell phones.
  • LeeAnne Lowry on 04 Nov 10
     
    BYU researchers are saying that Facebook is taking away from college students' social skills and face-to-face interactions....
  • Kristen Nicole Cardon on 18 Nov 10
     
    This BYU study found that facebook actually increased time students spent together
  • Katherine Chipman on 03 Dec 10
     
    Very interesting results to a BYU study regarding Facebook and texting.
Gideon Burton

Tips for Finding Mentors Using Twitter - 0 views

www.ed4wb.org/?p=713

social discovery mentoring social learning twitter

shared by Gideon Burton on 23 Nov 10 - Cached
  • Gideon Burton on 23 Nov 10
     
    Great post on finding mentors using Twitter -- a great method for social learning and discovery
Gideon Burton

The Rise Of Visual Social Media | Fast Company - 0 views

www.fastcompany.com/...rise-visual-social-media

visual social media creative communities tumblr instagram

shared by Gideon Burton on 05 Sep 12 - No Cached
  • Gideon Burton on 05 Sep 12
     
    Will photos replace text messages as the connecting medium of choice?
Katie Wilkie

A Principal's Reflections: Jumping on the Bandwagon - 0 views

esheninger.blogspot.com/...jumping-on-bandwagon.html

education socialmedia social media

shared by Katie Wilkie on 07 Sep 12 - No Cached
  • Katie Wilkie on 07 Sep 12
     
    principal endorses social media (super great!)
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