Group items tagged

the millennials are changing the way people think about watching tv. the big screen is on but we are on another device. even without the big screen we are watching more and more television on mobile devices.

I think the headline of this article is a good way to put it. Is it true? I would say probably so. The article avoids committing to too many opinions - which screen are people really paying attention to? Who knows? It's a legitimate question.

This isn't really what the article was about, but I love branded content stuff like this when it's done thoughtfully: "A recent example is Chipotle, which recently launched an original Hulu series on factory farming to promote their brand beliefs."

Not really an article but more of a slide show of stats but still very interesting. A lot of companies are not using social media because they are not really sure on how to use it. Slowly its growing in companies but as younger and younger people are getting into positions of power I think it will increase.

This e-reading app, is now available for both iPhone and Android users. It is a very efficient way to get children to read, especially now that libraries are becoming an odd commodity. It is a paid app, with a wide road of expansion ahead, since user friendly learning/educational apps for children are few and far between.

This e-reading app, is now available for both iPhone and Android users. It is a very efficient way to get children to read, especially now that libraries are becoming an odd commodity. It is a paid app, with a wide road of expansion ahead, since user friendly learning/educational apps for children are few and far between.

brands are having to find creative ways to get their brand out on the web. most people are using search engines and if you are not in the top 5 you probably wont get clicked.

Skip to the ninth paragraph and you'll still get the gist. This one's about programmatic advertising. Which is helpful because that's all mobile ads are.

Ninth paragraph indeed: I actually clipped this quote before I noticed you had said that: "Actually, the opposite is true. Programmatic is expanding because it allows advertisers to pay more for ads, and to be happy about the fact that they're doing it. We are in the midst of a multiyear transition in which it feels like ads are cheaper, but ultimately the cost of advertising is going up."

It increases efficiency and effectiveness. I can tell you feels really good when you get big result numbers back on a campaign.

as with all new technologies there are goods and bad that have to be figured out. there are several security issues that will have to be addressed as wearables become more popular.

This is all about how companies are creating ways for people around the world to experience things other people are already experiencing. In most cases it's cool. In other cases it's creepy.

This is action-packed with smart, innovative projects. Some more on the practical side, some more artistic.

Consumers are becoming more and more in control of how they consume media and advertising. Some companies are being left behind.

Media is and will continue to be seen on a huge array of devices and locations and in different ways. Here are a few predictions on where this is going. Not really predictions because I think most people are already aware of this and know that this is where it is all moving to.

This is something I never thought of until I stumbled upon this story, but it's so true. Aps that sync right to your home page are really valuable. Take facebook, twitter, instagram....they all show up on your lock screen when you have updates.

This is something I never thought of until I stumbled upon this story, but it's so true. Aps that sync right to your home page are really valuable. Take facebook, twitter, instagram....they all show up on your lock screen when you have updates.

Hey guys, there is actually a lot of cool apps out there! Hello rise alarm clock-currently downloading. Apps have been getting less attention lately, but these one are pretty neat.

Hey guys, there is actually a lot of cool apps out there! Hello rise alarm clock-currently downloading. Apps have been getting less attention lately, but these one are pretty neat.

The whole internet dating thing seems weird to me, and the latest thing has been bringing it to mobile devices with apps like tinder. Regardless of opinions on online dating....this app is huge right now. Online dating is a huge trend and more and more people are finding partners through it. Maybe online apps is just the next evolution to that.

The whole internet dating thing seems weird to me, and the latest thing has been bringing it to mobile devices with apps like tinder. Regardless of opinions on online dating....this app is huge right now. Online dating is a huge trend and more and more people are finding partners through it. Maybe online apps is just the next evolution to that.

This article talks about social media and how they've started adding a geolocation feature. It presents some scary features due to that. The user is essentially alerting anyone who reads that tweet where they are, or if they're not at home making it easier for robberies or other crimes.

This article talks about social media and how they've started adding a geolocation feature. It presents some scary features due to that. The user is essentially alerting anyone who reads that tweet where they are, or if they're not at home making it easier for robberies or other crimes.

A great idea, but it seems so difficult to put into play - instead of just sharing one's contact information, one must dial a specific number and also already have the other person's phone number, to receive their additional contact info. While ideally this may be a great way to share information without having said information saved in a database, it seems waaay too difficult to use in actuality, when there are apps out there that do this quickly and efficiently.

A great idea, but it seems so difficult to put into play - instead of just sharing one's contact information, one must dial a specific number and also already have the other person's phone number, to receive their additional contact info. While ideally this may be a great way to share information without having said information saved in a database, it seems waaay too difficult to use in actuality, when there are apps out there that do this quickly and efficiently.

Agreed - they identified a clear problem to solve but I'm not sure this is a solution that will take hold.

I will just copy and paste their summary, because it is so much better than anything I could write. "By incorporating the cognitive computing capabilities into a mobile app that allow search results to respond to context, a range of new possibilities are opened. Natural language processing (searching by voice) and advanced data analysis can assess a customer's relationship with the brand and place personalized context around responses to questions they ask." This is an amazing idea, which will most assuredly bring with it success, as Watson has already been used by major companies in a variety of ways. By assessing the way consumers think, this application will be able to think ahead in terms of what the consumers will want to buy next - and how they will buy it (in store, or online).

I will just copy and paste their summary, because it is so much better than anything I could write. "By incorporating the cognitive computing capabilities into a mobile app that allow search results to respond to context, a range of new possibilities are opened. Natural language processing (searching by voice) and advanced data analysis can assess a customer's relationship with the brand and place personalized context around responses to questions they ask." This is an amazing idea, which will most assuredly bring with it success, as Watson has already been used by major companies in a variety of ways. By assessing the way consumers think, this application will be able to think ahead in terms of what the consumers will want to buy next - and how they will buy it (in store, or online).

Great stuff - it's a heady idea but I don't all that hard to understand. Does it seem creepy to anyone?

This is a very big deal - most times when apps get bought out, their privacy policies are largely dismissed or completely changed. Due to the massive popularity and international use of WhatsApp, this is not a possibility. So the question is, if there will be no ads or information selling, how will Facebook make a profit with this aquisition? How can we as interactives sell this product?

Yeah, Facebook is notoriously uninterested in people's privacy, but they seem to be in a bit of a bind here. Of course Zuckerberg has always said "the revenue funds the product, not he other way around" - in direct contrast to basically every company ever.

A new set of applications are turning touch devices into a mobile suite of creative tools that empowers artists.

super-personalized and hyper efficiency will totally effect how we advertise and how we take in advertise

A Forbes article that looks shallowly at a group of very in-depth suggested trends that seem to be a little far and high reaching, but I do agree that they are on point. I can see that this article is correct, but it will take more than one year for the commonplace Internet user to realize how it has infiltrated their every day Internet experience.

A Forbes article that looks shallowly at a group of very in-depth suggested trends that seem to be a little far and high reaching, but I do agree that they are on point. I can see that this article is correct, but it will take more than one year for the commonplace Internet user to realize how it has infiltrated their every day Internet experience.

This article is a brief view on how social media outlets are more and more relying on each other and sharing with one another - joining the gap between various functions that each social site brings to the table.

This article is a brief view on how social media outlets are more and more relying on each other and sharing with one another - joining the gap between various functions that each social site brings to the table.

How many higher education institutions are lacking in bringing social media into the limelight. This needs to be remediated, since it is an essential part of business in general, and technology especially.

How many higher education institutions are lacking in bringing social media into the limelight. This needs to be remediated, since it is an essential part of business in general, and technology especially.