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A great idea, but it seems so difficult to put into play - instead of just sharing one's contact information, one must dial a specific number and also already have the other person's phone number, to receive their additional contact info. While ideally this may be a great way to share information without having said information saved in a database, it seems waaay too difficult to use in actuality, when there are apps out there that do this quickly and efficiently.

A great idea, but it seems so difficult to put into play - instead of just sharing one's contact information, one must dial a specific number and also already have the other person's phone number, to receive their additional contact info. While ideally this may be a great way to share information without having said information saved in a database, it seems waaay too difficult to use in actuality, when there are apps out there that do this quickly and efficiently.

Agreed - they identified a clear problem to solve but I'm not sure this is a solution that will take hold.

With the whole content first idea for mobile sites, it's sometimes hard to maintain they're aesthetics when you're quite simply, trying to put the information on the page. However, these sites nailed it.

With the whole content first idea for mobile sites, it's sometimes hard to maintain they're aesthetics when you're quite simply, trying to put the information on the page. However, these sites nailed it.

This is a very big deal - most times when apps get bought out, their privacy policies are largely dismissed or completely changed. Due to the massive popularity and international use of WhatsApp, this is not a possibility. So the question is, if there will be no ads or information selling, how will Facebook make a profit with this aquisition? How can we as interactives sell this product?

Yeah, Facebook is notoriously uninterested in people's privacy, but they seem to be in a bit of a bind here. Of course Zuckerberg has always said "the revenue funds the product, not he other way around" - in direct contrast to basically every company ever.

"Racially diverse, economically stressed and politically liberal, Millennials are building their own networks through social media" - I am amazed at the statistical accuracy of the same things I have been noticing in both my friends and enemies, pretty awesome article. This is the type of information advertisers and marketing professionals need to know to sell their product in the right way.

"Racially diverse, economically stressed and politically liberal, Millennials are building their own networks through social media" - I am amazed at the statistical accuracy of the same things I have been noticing in both my friends and enemies, pretty awesome article. This is the type of information advertisers and marketing professionals need to know to sell their product in the right way.

I know, I know. This is old - in internet time - but didn't know this existed. Interesting how information collected on different devices can be used interchangeably.

What is most interesting to me about this is the potential for storytelling - think of it like a play where the first act is inside a mobile banner, the second act is in a web banner and the third act is served via Netflix video ad.

How certain markets use miscellaneous data to inform content.

not really an article but more informative on the service. I'm surprised this hasn't happened sooner

super-personalized and hyper efficiency will totally effect how we advertise and how we take in advertise

A Forbes article that looks shallowly at a group of very in-depth suggested trends that seem to be a little far and high reaching, but I do agree that they are on point. I can see that this article is correct, but it will take more than one year for the commonplace Internet user to realize how it has infiltrated their every day Internet experience.

A Forbes article that looks shallowly at a group of very in-depth suggested trends that seem to be a little far and high reaching, but I do agree that they are on point. I can see that this article is correct, but it will take more than one year for the commonplace Internet user to realize how it has infiltrated their every day Internet experience.

BuzzFeed is giving Mindshare data on some of the fastest-moving stories on social media. It will help Mindshare shape real-time and long-term client campaigns. Social Media outlets like BuzzFeed are selling their data to media agencies so that they have a more rounded outlook on their consumers.

BuzzFeed is giving Mindshare data on some of the fastest-moving stories on social media. It will help Mindshare shape real-time and long-term client campaigns. Social Media outlets like BuzzFeed are selling their data to media agencies so that they have a more rounded outlook on their consumers.

"My kids, who are in their 20s, never read the newspaper," affirms Korn. "They've never had newspaper ink on their hands in their whole life. They get all their information off the web."

Kind of backtracks -- in pictures. But it's worth going back to give relevance to how we consume information now.

Twitter allows anyone access to tweets. This is for other comapanies to build apps that connect with it. It also helps marketers. You can gain valuable information about an age group simply be seeing what they tweet about. Odds are if your audience is young, they will be tweeting.