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Urs L

BuzzFeed Embraces Sponsored Content to Tap Social-Media Sharing - WSJ.com - 0 views

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    While two years old, this piece really does cement the importance of sites such as Buzzfeed and their business (money making) model. In their words: "But the sharing of sponsored content is the centerpiece of BuzzFeed's business model. Mr. Peretti is so sure about the premise that he has dispensed with traditional banner advertising entirely." And it's true, one of the reasons I enjoy reading through both political news and ridiculous lists is because there is that simplicity in sharing an article at a moment's notice, without feeling intrusive.
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    While two years old, this piece really does cement the importance of sites such as Buzzfeed and their business (money making) model. In their words: "But the sharing of sponsored content is the centerpiece of BuzzFeed's business model. Mr. Peretti is so sure about the premise that he has dispensed with traditional banner advertising entirely." And it's true, one of the reasons I enjoy reading through both political news and ridiculous lists is because there is that simplicity in sharing an article at a moment's notice, without feeling intrusive.
Urs L

Top 25 Business Schools Don't Teach Social Media - 0 views

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    How many higher education institutions are lacking in bringing social media into the limelight. This needs to be remediated, since it is an essential part of business in general, and technology especially.
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    How many higher education institutions are lacking in bringing social media into the limelight. This needs to be remediated, since it is an essential part of business in general, and technology especially.
Sadie Thow

How to Create a Successful Business Blog - 0 views

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    Think this is great because it's a way for a brand to use a more casual voice, but so many businesses do it wrong. Or they don't know how to attract an audience, so it becomes irrelevant.
shawgravitt

5 Futuristic Trends That Will Shape Business And Culture Today | Co.Exist | ideas + impact - 1 views

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    Some interesting thoughts on what we will see more of in the future of business and life.
paigekeenan

A 2014 Social Media Guide | Social Media Today - 0 views

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    The article is targeted for businesses and how they should be using social media for marketing. They seem to like the idea of ads on social media especially if their videos ads.
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    The article is targeted for businesses and how they should be using social media for marketing. They seem to like the idea of ads on social media especially if their videos ads.
shawgravitt

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy - 0 views

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    Some of these are incredibly surprising and some I can totally understand. Very interesting to see any way. Also directs you in ways to make adjustments for your business on the web.
Sadie Thow

Mobile App Go Dish Brings Dynamic Pricing To The Restaurant World | TechCrunch - 1 views

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    Cheap food? And no crowds? Hot Damn! This would work well for a variety of businesses, not just the restaurant industry.
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    Yep, I think this is great. It is probably more thought than a lot of people are used to putting into these decisions, but tools like this have been popping up for a few years. The week where we cover Recommendations has some stuff like this.
shawgravitt

Mindshare study reveals top cultural trends affecting consumers, brand - WPP - 0 views

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    some important trends that will change the way many business operate.
paigekeenan

Shopping Then and Now: Five Ways Retail Has Changed and How Businesses Can Adapt - 0 views

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    This article pen points the differences of a retail experience from just five years ago to now
Teddy Solberg

Tinder May Not Be Worth $5B, But It's Way More Valuable Than You Think | Business | WIRED - 0 views

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    Basically, Tinder is so successful because it takes the two most feared things out of dating: effort and rejection.
Keith Wasser

News App Circa Looks to Native Ads for First Revenue Stream - 0 views

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    Article is about the news reader app Circa and its plan to implement advertising into its platform. The company plans to introduce full screen banners as well as sponsored posts.
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    Native ads - basically like magazine advertorials - are becoming big business but I hope there is attention to quality and entertainment. Traditional advertorials have always sucked IMO.
Sadie Thow

G.M. Uses Social Media to Manage Customers - 0 views

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    Great how a brand's transparency can improve their reputation. Seems like there have been many, many cases of this since the emergence of social media.
shawgravitt

Gamification: How Competition Is Reinventing Business, Marketing & Everyday Life - 2 views

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    The word "gamification," much like the phrase "social media" a few years back, is being lobbed around in technology circles as the next frontier in web and mobile. Just as nearly every application, website, brand and marketer now employs social media in some capacity, so too will these entities gravitate toward game mechanics in the years ahead."
shawgravitt

Employers and Brands Use Gaming to Gauge Engagement - NYTimes.com - 1 views

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    More data being gathered by the powers that be. But hey it works right?
Urs L

The Pain & Pleasure Of Branded Social Media - Forbes - 0 views

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    plain and simple - how to make money for your brand via social media sharing
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    plain and simple - how to make money for your brand via social media sharing
shawgravitt

Content Vs. Advertising: Which One Leads The Gaming Industry? | Fast Company | Business... - 2 views

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    Still not really sure which side I fall on
paigekeenan

5 Of The Best And Worst Social Networking Trends For 2014 | Fast Company | Business + I... - 0 views

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    For me, and I think a lot of people would agree, social media is a necessary evil. I wouldn't know of events that are taking place, be able to get in touch with classmates, what not. If I didn't have a facebook account.
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    For me, and I think a lot of people would agree, social media is a necessary evil. I wouldn't know of events that are taking place, be able to get in touch with classmates, what not. If I didn't have a facebook account.
Anthony Feggans

Anti-Social Network Helps You Avoid People You Don't Want To See | Co.Design | business... - 0 views

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    The Anti-Social App (Not entirely unlike George Michael's "Faceblock,") that helps you avoid people you don't want to see.
Urs L

4 excellent techniques for managing your developers - 0 views

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    Really, a great article describing how anyone should manage a team - whether as a teammate or as the project manager. Awesome Read.
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    Really, a great article describing how anyone should manage a team - whether as a teammate or as the project manager. Awesome Read.
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