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Brian Massey

Email Prospecting Tips From A Former Spammer - Medium - 0 views

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    While we don't recommend sending cold emails to prospect I found these tips somewhat fascinating especially:A picture is worth a thousand wordsRecipients who opened your first are more likely respond subsequent emailsAdd link website in the lineSome of might work for subscribers as well.
Brian Massey

Material Design and the Mystery Meat Navigation Problem - 0 views

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    I love the phrase "Mystery Meat" for undecipherable icons used in mobile apps. Enjoy the read from Teo Yu Siang.
Brian Massey

Finding the people and taking the people out of retail with AI: An NFR 2017 wrap-up - I... - 0 views

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    @thegrok (Bryan Eisenberg) highlights the rise of artificial intelligence and robotics in everyday retail with the appropriate amounts of warning and optimism. Will retailers and their employees find themselves in the same boat as our manufacturing sectors? Surprised and confounded by change inevitable?
Brian Massey

Best Practices for Long Scrolling - 0 views

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    We can detect pages with low scroll rates using click-tracking software like CrazyEgg. When we see a page with poor scroll performance, we have two options: Move key content higher on the pageAdd cues to increase scrollingHere are some ideas for how to increase scrolling.

    WORD OF WARNING

    Use of animations and parallax should be used with extreme caution. Test into these treatments as they may detract from your content, and introduce technical problems on certain devices and browsers.
Brian Massey

Ghost Buttons: UX Disaster or Effective Design? - 0 views

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    .@ConversionXL: The best UX designers are using low-cost behavioral tools to make better decisions about design on business websites. Here, we learn that the trend in "Ghost Buttons" is probably bad for sites that want conversions.
Brian Massey

Epic! 139 Content Marketing Blogs (Broken Down By Category) - 0 views

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    #120. Conversion Sciences

    From writing up test hypotheses to running meaningful A/B tests, Brian Massey delivers a valuable resource for anyone looking to increase their conversion rates.
Brian Massey

Presenting Multiple Design Options to Your Clients. Just. Don't. - 0 views

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    @jnmnrd puts it well: "By putting all of your time and effort into one concept that you're confident in, you save yourself time in which you can then apply towards user testing, gathering useful feedback and iterating."

    I couldn't agree more.
Brian Massey

Enclothed Cognition - YouTube - 0 views

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    "Clothes have powers... over your mind."

    If you've seen me present, you notice that I wear a lab coat during my presentations. The reason is that it gives me an unfair advantage. Studies have shown that, when I wear a lab coat, I will make about half the errors in cognitive tests as if I was wearing my street clothes. This video sums it up nicely.
Brian Massey

The Touch Bar, Cognitive Load and Usability. - Usable or not. - Medium - 0 views

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    "So what is Cognitive Load? In a nutshell, our working memory is the part of our memory that acts as a buffer for information. It processes information coming in from the world (something we see, hear, touch), and information we've pulled out of long-term memory (the stuff we already know)."
Brian Massey

Review of Popular Design Trends for Interfaces in 2016 - 0 views

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    This is a good overview of design trends from 2016. Not all of these trends are good ideas from a conversion optimization standpoint.

    Scroll Animations, Large Thematic Images, Animated Micrinteractions, and Brutalism are probably hurting conversion rates.

    The author makes a very important point: "this sort of experiment requires thorough research and in many cases the final result comes via several iterations tested and analyzed in terms of usability and visual perception."
Brian Massey

What Not to Waste Your Time On in 2017 | HigherVisibility - 0 views

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    Pretty much naked it. We can show you how in 2017.
Brian Massey

Best Practices for Imagery - 0 views

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    My advice to my clients is to put as much (or more) effort into your images as you put into your copy on a web page. Here are some great tips on how to craft images that work with your copy to advance your value proposition.
Brian Massey

5 Big Challenges Digital Marketers Faced in 2016 - 0 views

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    This article lists to the problems will be solving in 2017: marketers are stuck in data collection mode, and not data use mode; and that marketing software is too damn hard to use. We want to show marketers how to use data to make great decisions. And until the tools get easier-to-use, we provide the teams that know how to turn the knobs pull the levers and make these tools work well.
Brian Massey

The Conversion Rate Optimization Cheat Sheet for Developers - 0 views

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    If these answers don't ring true with you, you're not ready for conversion optimization. "Why do [Designers] want to get bogged down in all of this marketing stuff? I like building websites - and that's what I want to do." There are two simple answers: Money. Money."
Brian Massey

The Lean UX Canvas - Jeff Gothelf - Medium - 0 views

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    I love it when designers talk about hypotheses and tests. "I use this process to help teams frame their work as a business problem to solve (rather than a solution to implement) and then dissect that business problem into its core assumptions. We then weave those assumptions into hypotheses. Finally, we design experiments to test our riskiest hypotheses."
Brian Massey

A Typeface Overview For Print And Web Design - 0 views

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    One of the things we rely on our designers for is their knowledge of how font typeface, size and color work on our pages. This is a nice primer for marketers and business owners who want to understand this skill a little better.
Brian Massey

5 Lessons and 5 Mistakes in eCommerce from 12 CRO experts - 0 views

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    Here's a nice roundup of do's and don'ts for conversion rate optimizers. Even experienced AB testers like us need to be reminded of the "big rocks" of CRO, and this article has them. Process, segmentation, qualitative research, and mobile.
Brian Massey

It's a Golden Age! Interview with Brian Massey - 0 views

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    We are living in a golden age of marketing.
Brian Massey

Why Native Apps Really are Doomed: Native Apps are Doomed pt 2 - JavaScript Scene - Medium - 0 views

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    @_EricElliott makes a strong case for choosing Web apps for your mobile users over deploying native apps through the app stores. We can add to this that AB testing Web apps (Elliott calls them progressive web apps) is easier with the tools we have. Many advanced tools don't yet support native applications.

    However, responsive web designs aren't enough. You should still put the effort in to craft a mobile-centric web app, as if you were developing a native app.
Brian Massey

Regular Expressions Guide for SEO, Google Analytics & Google Tag Manager - 0 views

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    Regular expressions rear their ugly head in more and more places. Google Analytics is just one.

    For me the regular expression showed up in the excellent Yoast SEO plugin for Wordpress. I needed to redirect a URL that had parameters, like this:

    http://conversionsciences.com/conversion-upside-report/?t=10000&v=344&x=250

    To do this, I could not use a regular redirect, as everything after the ? would be stripped away. I needed to use a Regular Expression Redirect. However, this sort of thing -- using query parameters -- wasn't covered in any of the Yoast documentation.

    This article gave me the hint I needed, and the technique that ended up working. To summarize, I used the following regular expression to match my URL with the parameters:

    ^\/conversion-upside-report($|\/.*$)

    The parentheses save the matching contents into a variable, which I can access using $1 in the new URL, like this:

    resources/conversion-rate-optimization-calculator/upside-report/$1

    It worked great. Give it a try: http://conversionsciences.com/conversion-upside-report/?t=10000&v=344&x=250

    Thanks to Himanshu.
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