As I'm putting the final touches on my up-coming book, it is very clear that content is the most important conversion strategy: It influences and enables almost every other strategy.
If you need to get started on content marketing here is a pretty complete list of resources to get you started.
@unbounce has provide a post with a double payoff. First, this is a great list of conversion-related stats and, second, a great example of how to design content to be sharable.
The content is sharable for the following reasons:
The title contains the call to action "48 Tweetable Stats..."
There's something here for everyone
The quotes are Twitter-sized for easy sharing in 140 characters
Each quote has a call to action in the form of a "Tweet this" link. Every quote
So, if you've got something you really want people to share, follow this recipe. For article-style content, use pull quotes and put a "Tweet this" link with each.
@unbounce - Writing headlines and subject lines and tweets all have something in common: You have a limited number of characters to get a prospect's attention in a very noisy environment.
Steve Young gives us some tested subject lines to consider in our campaigns.
Have some fun with your subject lines and don't take yourself too seriously!
@unbounce Chris Pearson of DIYThemes recently stated that email is the foundation of online marketing. Period. B2B or B2C, email continues to outperform social media by a wide margin according to MarketingSherpa (and others). Here are some interesting tips on how to get your readers opening and clicking more of your email.
@unbounce Here is some data that we are seeing elsewhere, in which video increases conversion rates. The universal appeal of video is quite surprising -- and powerful.
Email is the biggest social network on the planet. If you find yourself reluctant to tackle this proven cahnnel, here is a one-stop resource for inspiration and instruction.
The keys to good landing pages is helping the visitor to decide what to do and what is important. Color and shape are two ways to announce visually what matters. I love this selection of tools (though I hate MS Paint).
Even a marketer that is mocking up pages can use these tools to emphasize what is important for a designer.
New tools for the conversion lab.
Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.
Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.
This is a great overview of Landing Page best practices complete with examples. You'll find a lot in common with our Chemstry of the Landing Page presentation.
Headlines and Ad Copy
Clear and Concise Headlines
Impeccable Grammar
Trust indicators
Call to Action
Buttons
Lose the Links
Visuals (images)
Above the Fold
Always be testing